4 Common Shopify Plus Misconceptions


Published by Charlotte Davies


Over the years, Shopify Plus has grown in popularity amongst merchants across the globe. Despite this, there are still some misconceptions surrounding Shopify Plus and its capabilities.  

From concerns around price to doubts around inventory capacity, many merchants are still wary when it comes to the Shopify Plus platform. 

Here at Velstar, we know that when you’re a merchant researching and evaluating ecommerce platforms for your business, it can be difficult to sort the misinformation from the truth. 

But fear not, Velstar is here to help: we’ve made a list of the 4 most common misconceptions about Shopify Plus and explain why they’re completely unfounded.  

Misconception 1: It’s expensive

Merchants are often reluctant to make the move to Shopify Plus because they feel it’s too costly. 

For enterprise-level brands, Shopify Plus pays for itself and works out much cheaper in the long run. This is because from the get-go a merchant has everything they need on the platform with no hidden extra costs. 

The initial price can seem steep, but the benefits it can bring certainly justify the cost. For example, Shopify Plus is PCI-DSS by default, which saves merchants thousands of pounds every year on store security. Also, the platform comes with built-in tools such as Shopify Flow and Launchpad, which help merchants automate operational tasks, saving them time and money. 

Misconception 2: Shopify Plus is the same as regular Shopify

This myth often makes merchants think that the price of Shopify Plus isn’t worth the switch. But, as we discussed above; Shopify Plus comes with various in-built features which make it perfect for high growth businesses – many of which do not exist at the core level of Shopify. These include, but are not limited to: 

  1. It’s customisable: Shopify Plus is a lot more customisable than believed. For example, Shopify Scripts (a Shopify Plus exclusive feature) allows merchants to fully customise their checkout. 
  2. More API endpoints: The platform’s richer technology infrastructure means that it can support more complex integrations. 
  3. Unique features: For example, Launchpad and Flow have been created specifically to help out high growth brands, providing with the tools to simplify work processes and offload time-consuming tasks. Also, Multipass is great for merchants who want to keep their content platform (e.g. forum) separate from their ecommerce side of the business. 
  4. A point of sale platform: Shopify Plus provides seamless retail integrations, including those from its deep app ecosystem.

There are many more unique benefits when it comes to Shopify Plus, all of which you can find here

Misconception 3: Shopify Plus can’t handle large inventories 

This is another common misconception that merchants with large inventories have. However, as we mentioned before, Shopify Plus has many integrative apps and existing features that make it easy for merchants to manage their inventory. 

This includes third-party apps such as Brightpearl, which allows brands and retailers to automate their inventory management regardless of how extensive it is. 

Need proof? Shopify Plus powers mega-brands like Kylie Cosmetics, Public Desire and Gymshark, all of which have large inventories & high sales frequencies. If Shopify Plus couldn’t cope with such demands, then these brands wouldn’t be on the platform in the first place.  


Misconception 4: Shopify Plus is not for enterprise-level businesses

Again, this is not the case at all. 

As previously mentioned, Shopify Plus has a number of exclusive enterprise features that have been created specifically with high growth brands in mind. This makes it the perfect platform for fast-growing brands, as well as those looking to scale. 

But don’t take our word for it – the results speak for themselves! For example, through the power of Shopify Plus, Kylie Cosmetics was able to handle 200K visitors simultaneously during the biggest product launch in ecommerce history and helped Kylie become a million-dollar brand in just three years. 

Is Shopify Plus for you?

It’s clear many of the doubts about Shopify Plus’ capabilities are due to a lack of understanding about the platform. 

If you want to hear more about the platform or find out how your business can scale with Shopify Plus, just get in touch with our team of ecommerce experts and we’ll be happy to help.

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