With so many features and updates, Facebook advertising can seem like a daunting place if you’re not a digital marketing pro. However, the multiple benefits it can bring make it a vital addition to your Shopify store. And as Facebook is one of the most popular advertising platforms on the planet, your Facebook ads must be set up correctly to maximise campaign success. 

In this guide, you’ll learn what a Facebook Pixel is, how to set up a pixel on your Shopify store, and the different ways to use a pixel to boost conversions and drive ROI. 

What is Facebook Pixel?

The Facebook Pixel is a tracking code that is generated from your Facebook Business Manager account and it captures specific actions visitors perform on your website. 

You can use the data your pixel collects to show your Facebook and Instagram ads to different audience segments. And you can use it to retarget and remarket to people who have visited a particular page or taken a specific action on your website. 

In short, a Facebook Pixel allows you to advertise the right content to the right people at the right time.

Why should I add a Facebook Pixel to my Shopify store?

Adding a Facebook Pixel to your Shopify store is a no brainer. Here’s why…

  1. Custom Audiences

How brilliant would it be to show your ads to people who have already shown interest in your brand?

Well, Facebook Pixel allows you to create custom audiences so you can do exactly that. 

By creating custom audiences from pixel data you can tailor your ads to different audience segments based on the products they’re interested in. 

For example, if you own an eyewear brand and you want to promote a new line of women’s sunglasses, you can create a custom audience of people who have previously shown interest in women’s sunglasses or general women’s eyewear in your store. Also, you can create a custom audience of people who added various women’s eyewear to their cart and display ads promoting your new line of sunglasses.

  1. Dynamic Ads

Not every customer who visits your store will make a purchase. But this is where Facebook Pixel can help. The pixel allows you to capture data regarding visitor behaviour, such as cart abandonment or specific page views, and use this information to create retargeting campaigns using dynamic product ads. These ads are great for encouraging customers to return to your store and make that all-important purchase. 

  1. Lookalike Audiences

Creating lookalike audiences using Facebook Pixel for your Shopify store is a surefire way to acquire lots of new customers. This is because lookalike audiences are groups of Facebook and Instagram users with similar characteristics to people in your source group. 

Facebook has a rich data pool which can prove particularly useful when it comes to targeting audiences who are more likely to convert. 

For example, if you create a custom audience of people who made purchases on your Shopify store, you can then create a lookalike audience of people with similar characteristics. 

  1. Conversion Optimisation 

You can use Facebook advertising to increase the number of sales on your Shopify store by asking Facebook to optimise your campaign for purchase. 

Based on your pixel data and Facebook’s database, your ads will be shown to users who are prone to purchase and are interested in brands like yours. 

How to add a Facebook Pixel to my Shopify store?

First things first, if you haven’t already, you’ll need to create your pixel.

To do this, you’ll need to visit your Events Manager > Connect Data Source > Web > Add pixel details. 

There are three ways you can add a Facebook Pixel to your Shopify store: 

  1. Use an integration or tag manager
  2. Manually install the pixel code
  3. Email instructions to a Developer

Using an Integration to add the Facebook Pixel code to Shopify

If you’re on Shopify the process is simple. Here’s how…

  1. In your Shopify admin, click Facebook in the Sales channels section
  2. Click Settings, and then click Data sharing settings
  3. In the Customer data-sharing section, click the Enable data-sharing 
  4. In the Choose data-sharing level section select Standard, Enhanced, or Maximum
  5. Select your pixel from the list. Or if you’re yet to create a pixel, follow the instructions to create one
  6. Now click Confirm

Adding the Facebook Pixel code to your Shopify store manually

If you find coding a breeze, then this might be the option for you. Put the pixel code in the global header of your website. To do this look for <head> </head> in your code or find your header template to upgrade the global header. Then, paste your Facebook pixel code in the middle of the header code, after <head> and before </head>.

Have a Developer add your Facebook Pixel code to your Shopify store

If you have a Shopify Developer who helps you maintain your site, you can simply email them the code and instructions to install the Facebook Pixel. This is the ‘Email instructions to a Developer’ option. Once the Developer has confirmed the pixel is installed you can check whether the Pixel is working properly by using Google Chrome’s Facebook Pixel Helper extension.

After you’ve verified that your pixel is working, you’re ready to start creating your custom audiences and advertise on Facebook and/or Instagram. With constant monitoring, you’ll be able to scale your ads in no time. 

Custom Conversions For Shopify

Facebook Pixel gives brands the freedom to create custom conversions.

A custom conversion is created by selecting a completion page and naming the conversion. For example, a completion page could be a thank you page similar to the below example:

Facebook also allows you to choose the category for the custom conversion. These include…

The clever thing about custom conversions on Facebook is that once they’re created they’ll be tracked for all your ads, whether you’ve optimised for it or not. At any time you can create a report for one of your Facebook ads that will show you the conversion rate for your custom conversions. 

Facebook Pixel Standard Events For Shopify 

When someone takes an action on your Shopify store, Facebook Pixel logs it as an event. Facebook already has a standard list of predefined events that are common across ads. These include…

The above standard events also support parameters, which let you track specific information about an event. This includes…

Custom Events For Shopify

In contrast to custom conversions which are tied to a URL, custom events don’t need to be. Instead, conversions are tracked by adding code to a specific page. Custom events are used when brands want to collect more in-depth data than a standard event. 

How many Facebook Pixels do I need?

Facebook allows you to create up to 100 pixels in your Business Manager account. We’d recommend only setting up multiple Facebook Pixels if you have lots of different websites with different audiences.

Your Facebook Advertising Experts

Hopefully, after reading this article you know how to successfully add a Facebook Pixel to your Shopify store. But, if you still need assistance we’re happy to help. 

Our team of Facebook advertising experts have a proven track record when it comes to helping brands get the most out of their Facebook Pixel. We build highly targeted audiences for ad campaigns that drive conversions and improve ROI. We can do the same for your ecommerce business, get in touch today

These days, Shopify Plus is powering some of the world’s largest enterprises, without compromise. From luxury fashion brands to celebrity names, here are 15 top grossing Shopify Plus stores…


Kylie Cosmetics



Public Desire





Victoria Beckham


KKW Beauty



Linda Farrow

Your Shopify Plus Partner Agency

As you can see, Shopify Plus is the go-to platform for many global brands. And it could power your business too.

Whether you’re thinking about migrating to Shopify Plus or just want to hear more about the platform get in touch with our ecommerce experts today!

Customer experience plays a pivotal role in building brand engagement, boosting retention and driving revenue, but all too often, merchants fail to capture customers’ attention from the get-go. Why? Because of poor ecommerce personalisation. 

The most successful brands are the ones that keep their customers happy by giving them what they want; a personalised experience. Gone are the days of a one-size-fits-all approach. Customers expect, in fact, demand a shopping experience that suits their needs and makes them feel like a valued customer. So, it’s your job to give them exactly that. 

In this article, we discuss what ecommerce personalisation is and how you can achieve it to boost your business’s conversion rate…

What is ecommerce personalisation?

Ecommerce personalisation is a marketing tactic that merchants use to tailor a customer’s shopping experience based on the user’s needs or interaction history. This includes product recommendations, email marketing or targeted promotions. 

The level of personalisation depends on the kind of information you collect about the customer. For example, the customer’s location, browser history, purchase history or level of brand engagement. 

Simply put, ecommerce personalisation is the practice of delivering the right message to the right customer at the right time. So, for your ecommerce personalisation strategy to be successful, it must add value to the customer. 

Here’s how to determine your personalisation strategy’s value…

Value*=[Relevance + Timeliness / Loss of privacy] Trust

*Value to the customer

What are the benefits of personalisation?

When you implement ecommerce personalisation, there’s a whole host of benefits including…

Sounds good right? Keep reading to find examples of how other merchants are using ecommerce personalisation to grow their businesses.

20 Ecommerce Personalisation Examples

Now you know the basics of personalisation and its benefits, let’s explore how other merchants use ecommerce personalisation to grow their businesses.

#1 Seasonal Content

Seasonality significantly impacts how we shop, particularly when it comes to fashion. Customers look for different products depending on the time of year. 

You can get prepared early and pre-empt this interest by implementing on-site banners in your homepage navigation or include notification and offers that are tied to the changing seasons. Highlight summer and winter clothing ranges, as well as holiday promotions like Halloween, Christmas and Black Friday. 

But be mindful that seasonal content will not apply to every segment of your market. For example, the UK is currently in the middle of winter, but in Australia it’s summer. So, you must account for seasonal variations in different countries and hemispheres.

Why not go one step further and implement weather-targeted product recommendations. This is a great way to influence buying decisions based on real-time weather and is a surefire way to gaining a competitive advantage over our competitors.

#2 Geo-location Alerts

If you have separate international stores it might be a good idea to implement geo-location alerts when your customer lands on your site. This way a customer is redirected to the right site (currency) if they land on the wrong one. 

#3 Personalise Your Homepage

Think of your homepage as your shop window. It’s your customer’s first impression of your store and it’s a prime space for advertising products, promotions and offers. 

Whenever a customer lands on your homepage, they should see a host of personalised links to their preferred categories, suggested items, recently-viewed products, and more. So, leverage what you know about a customer and use this to tailor their shopping journey in an easy-to-use way.

#4 Personalising Product Recommendations

One of the most popular and effective ecommerce personalisation examples is personalised product suggestions. For each product, there are other products users have bought and viewed. Related items are a great up-selling and cross-selling tactic. 

What’s more, adding ‘recently viewed’ products to your customer’s journey is often the extra push they need to make that all-important purchase. This is because most buyers browse before buying, so when they’re ready to buy they can easily come back to your store and find the product they were looking for.  

Also, we’d recommend promoting bestsellers and trending items on your homepage. This creates a sense of urgency and increases your conversion rate.  

Product recommendation carousels are versatile and can be added to almost anywhere on your website. From experience, we find the most commonly seen include:

#5 Show Continuous Shopping For Returning Customers

Many high-growth ecommerce businesses use the ‘Continue shopping’ tactic, allowing customers to pick up where they left off in just a click. 

This approach remembers your customer’s selected items and preferences through previous sessions, making it easier for them to buy. 

#6 Personalised Search Results

As an ecommerce business, there’s a lot of things you can do to make your customer’s shopping journey smoother.

For example, you can utilise what you know about returning customers and show the most relevant information when they search. Offering category suggestions allows your customer to keep their search broad, whilst focusing on their interests. 

Similarly, you can tailor the search results page by displaying personalised recommendations based on browsing history. And if you add cross-selling and upselling promotions to the mix things can really get exciting!

#7 Personal Emails

A surefire way to take your business to the next level is through email marketing. It’s cheap and effective. However, with so many emails cluttering your customers’ inboxes these days, you’re going to have to create emails that are jam-packed with personalised content, killer CTA’s and high-quality imagery to stand out. 

Also, you must segment your customers based on shopping behaviour including most visited pages, wishlists etc. And include product recommendations and imagery in your emails.

#8 Message Customers On Important Days 

As we mentioned above, personal emails are a great way to boost conversions. So, why not go further and message your customers on special days, including birthdays and anniversaries. These kinds of emails and personalised offers make the customer feel special and prompt purchase, as well as building loyalty and engagement.

#9 Re-engage With Past Subscribers

One of the best ways to re-engage dormant customers is to send personalised emails that spark their attention. This includes something as simple as a ‘we miss you’ email to remind the customer they haven’t shopped with you in a while. Or a juicy discount code to entice them back to your store. 

# 10 Abandoned Cart Emails

An excellent way to win back lost sales is through automated abandoned cart emails. Often it’s the case that the customer has got distracted during their shopping journey, so a friendly, personalised reminder can be the helpful prompt they need.

#11 Let Your Customers Personalise Their Products 

Another great personalisation tactic is giving your customers the flexibility to personalise their products. Whether it’s a colour change or adding gift-wrap, these small touches can make a huge difference. So, if it’s possible to offer personalisation options, do it. 

#12 Freedom To Set Marketing Preferences

Allow your customers to pre-select general marketing preferences when signing up. Doing this will give customers control over the kind of marketing content they receive, which means they’re more likely to convert because the promotions and updates will be specific to their interests.  

#13 Use Live Chat 

Just because your customers are choosing to shop online doesn’t mean human interaction is no longer important. In fact, customers crave a deeper connection with brands, particularly during a global pandemic. 

Rather than leaving your customers to search for the answers themselves, offer an instant live chat feature which will save them time and make them feel valued. Live chats are conversational and offer the customer a more human touch which boosts loyalty and improves customer experience

#14 Use Chatbots

In recent years, chatbots have become increasingly popular, enabling merchants to interact with their customers 24/7 – great for scaling businesses with customers in various time zones. Some people argue that chatbots lack a personal touch, but this isn’t a problem when you use AI-driven chatbots because they recreate the experience of talking to a real person and can even offer personalised product suggestions.

#15 Let Customers Save Their Favourite Items (“Wish List”)

It’s inevitable that whilst browsing visitors will come across products they like but aren’t ready to buy. 

When you implement a ‘Wish List’ function to your store it allows customers to save items for a later date – increasing chances of purchase.  

You could also incorporate ‘Wish Lists’ into your email marketing efforts. For example, if a product in a customer’s wish list is low in stock or discounted, inform the customer via email. This will create a sense of urgency and increase the chances of a sale. 

#16 Show Your Customers Name When They’re Logged Into Their Account

This is a simple example of personalisation, but you’d be surprised how many stores don’t do this. 

When a customer is logged into their account, show their name in the header. It’s a quick and easy way to reassure customers that they can purchase without having to input all their information or login again. And they’ll also know that they can access their account features in just a few clicks. 

#17 Multiple Shipping Options 

It’s important to offer customers a variety of shipping options. This is because some customers are willing to pay extra for speedy shipping, whilst others aren’t in a hurry and would rather save. The more options, the better!

And don’t forget to be transparent about your shipping costs from the very beginning. No customer wants the surprise of paying more than they bargained for at check-out. So, display your delivery options on product pages with clear CTA’s.

# 18 Personalised Retargeting Ads

Once a customer has visited your store, you’ll have a better understanding of what products they’re interested in. You can use this behavioural insight to retarget them and create a personalised shopping experience. 

There are lots of options when it comes to types of content you can use when retargeting. For example, you can show customers their recently viewed items or suggested items based on their browsing history. And you can also remind customers of products they abandoned in their cart. This is where tools like Facebook pixel come in handy (despite what you may have heard about the latest iOS14 update).

#19 Personalised Post-purchase Experience

A customer’s shopping experience doesn’t end at check-out, so why should personalisation? This is where a post-checkout page comes in. It’s the perfect opportunity to engage your customer further on a deeper, more personal level. 

There are a few ways merchants can do this, including a referral incentive, a CTA to sign up to a newsletter or a discount code for the customer’s next purchase.

#20 Personalise Your Pop-ups

Personalisation can significantly improve the effectiveness of your pop-ups, not to mention enhance the customer experience. 

Several tools on the market can help you create personalised pop-ups based on your customer’s interests. You can also customise when in the customer journey you would like the pop-up to appear. The key is to make your pop-up as unintrusive as possible. 

However, it’s worth noting that some customers find pop-ups annoying, especially when they appear frequently. So, always follow best practices when it comes to pop-ups and avoid distracting your customer from the end goal; the purchase!


As you can see offering your customers a personalised experience doesn’t mean you have to redesign your whole ecommerce store. But it’s something that should be taken into consideration if you want to boost conversions. 

As always, it’s important to take an omnichannel approach. Personalisation isn’t just about your website. You need to include other channels including email, SMS, customer service and social media.

Here at Velstar, we take a data-driven approach to personalisation. We leverage the very best technology to create highly personalised, targeted content that customers love. If you’d like us to help you, get in touch today


With Black Friday and Cyber Monday upon us it’s going to be an excellent opportunity for your Shopify Plus store to make lots of money. Last year, Shopify reported record-breaking sales of $2.9+ billion worldwide and this year it’s predicted to be even bigger! 

At this stage, we hope you’ve got your BFCM strategy plan mapped out and ready to go. But there is something you might have missed out – reviews! Here, we catch up with Partnership Manager, James Owen of Trustpilot to discuss why reviews are important and how they can be used to take your store to the top this BFCM. 

Why should online retailers consider reviews as part of their BFCM strategy?

I believe that all online retailers should consider reviews as a core part of their digital strategy, not just limited to the BFCM period. This is because as high as 93% of us consult online reviews as part of our buying journey. With so many enticing offers flying around during the BFCM period the differentiating factor between retailers can be who has the strongest online reputation or who utilises social-proof more effectively.

Trustpilot has conducted third-party research into the effect reviews have on shopping-cart-abandonment and value. We found that integrating genuine feedback throughout the natural buying journey not only increases the order amount it also heavily reduces the number of people that do not complete their purchase or abandon their shopping cart altogether. 

How can merchants use reviews to increase sales this BFCM? 

I’d suggest that every merchant needs to shout about their online reputation and display social proof as much as possible. This all contributes to yielding the highest amount of sales and revenue available during the BFCM madness. 

Product reviews are especially important in my opinion, they are trusted as much as 4x more than any company description or product advertisement. For a customer, this is genuine and honest feedback from someone just like them that has bought the item they’re pondering over. 

How can customers be encouraged to submit reviews? 

Here at Trustpilot, we took the strong stance a while back to stop businesses incentivising their customers to leave reviews, this is now prohibited on our platform. 

My advice would be to show your customers that you genuinely care about their feedback, so invite everyone that’s had an experience with your business and automate reminders to send to those that do not leave a review the first time around. 

What’s more, customers will also be encouraged to leave reviews if they can clearly see feedback throughout their customer journey. Again, it signals that your business cares about their opinions, so they realise their review will be heard and valued. 

Get in touch with our Shopify Plus experts today!

If you’re an online store looking to push your brand to a new level, we’d love to hear from you. 

Our team of ecommerce specialists can help you create an online experience that your customers will love and keep them coming back for more and more. If you’d like support in creating a winning BFCM strategy or simply want to hear more about Trustpilot, then you’ve come to the right place. Let’s talk

trustpilot logo

About Trustpilot

With more than 100 million reviews of over 425,000 companies, Trustpilot gives people a place to share and discover reviews of businesses, and we give every company the tools to turn consumer feedback into business results. Our mission is to bring people and businesses together to create ever-improving experiences for everyone. Trustpilot reviews are seen more than 5.5 billion times each month by consumers worldwide. With offices in Copenhagen, London, Edinburgh, New York, Denver, Berlin, Melbourne and Vilnius, Trustpilot’s 750 employees represent more than 40 different nationalities.

United Kingdom, October 8, 2020 – Velstar, Ltd. announces the acquisition of a controlling interest in its shares by Revolutionary Rascal, LLC, a U.S. private equity investor.  The change introduces a group of highly experienced strategic business partners, complementing Velstar’s best-in-class Shopify Plus development and digital marketing teams. Dan Sheard, Velstar’s founder and CEO, will continue to be a major shareholder and the driving force behind Velstar’s expanded global footprint.  “Our newly formed international board of directors, of which I will continue as a member and lead director, will help create our strategic plan for continued growth and global expansion plans.” said Sheard.

Sheard also pointed out that “it is an exciting time for Velstar. We have been growing strongly at a yearly rate of 70%.”  Velstar has been expanding its professional services teams to manage and support the expanding client base in the UK, Europe and the U.S.  Velstar is committed to delivering exceptional results for its clients.

Commenting on its acquisition Frank Wellens, Revolutionary Rascal’s representative, said: “We are very impressed with what Dan has achieved at Velstar during the last 4 years. He has built a sector leading and growing business with an excellent creative reputation. The Velstar team is getting stronger than ever and the new board is ready to support Dan and the entire Velstar team to take the agency to the next level.”

On Velstar: Velstar is a leading Shopify Plus agency, headquartered in Liverpool, UK. Velstar consists of 20+ Shopify Plus / Ecommerce experts across its design, development, marketing and strategy departments. Velstar is expanding from its base UK Ecommerce market, adding international customers in mainland Europe and the US, and building the fundamentals for a global structure. Velstar was founded in 2016 by Sheard with co-founder D. Solomon, who exited as part of the transaction.


With Magento 1’s ‘End-of-Life (EOL) occurring back in June 2020, many online retailers had no choice but to make the move to Magento 2. And with it came excessive expenses, bundles of technical issues, poor reliability and serious security concerns. This has lead to a significant number of merchants migrating to Shopify Plus

Why Should I Move To Shopify Pus?

Here at Velstar, we’re one of the very few Shopify Plus partner agencies in Europe and proud to recommend the platform as the best ecommerce solution on the market.

Across the globe, thousands of big brands rely on Shopify Plus to power their online stores including, Linda Farrow, Gymshark, Kylie Cosmetics, Personalised Co and Femme Luxe. Here are some of the reasons why:

On traditional platforms like Magento 2 or WooCommerce migration is exhausting and takes up to 6-12 months. In contrast, with Shopify Plus your new online store can be up and running in less than 3 months! 

Shopify Plus is already PCI-compliant and saves merchants thousands of pounds every year – keeping their customer and business data protected. 

Brands on Shopify Plus are growing 126% YOY and the reason for this success is that Shopify Plus has been built to handle and encourage high volumes of traffic. With 99.99% uptime and unlimited bandwidth, Shopify Plus’s support team work around the clock to ensure your site can deal with demand. 

What’s more, Shopify Plus has a cloud-based infrastructure which means its storefront loads 2.97 times faster than other ecommerce platforms, including Magento 2. And has an amazingly fast page response time of 80 milliseconds whilst handling 500,000 hits a minute. 

Another huge benefit of migrating to Shopify Plus is that you can automate many of your business functions and therefore significantly reduce the back-end management of your online store. Also, the Shopify Plus dashboard is incredibly simple and the platform comes with exclusive features, such as the Launchpad and Shopify Flow which allow you to automate many of the routine business processes in just a few clicks. 

Last but certainly not least, Shopify Plus has a world-class app ecosystem with a broad range of technology partners each with their own area of expertise, including email marketing, customer services, subscriptions and reviews. 

Sounds good right? We think so too considering the above are only just as few of the fantastic benefits of migrating to Shopify Plus

 How Do I Migrate From Magento To Shopify Plus? 

So you’re feeling confident that Shopify Plus is the platform for your business (we don’t blame you! ????), now you’re probably wondering what a replatform looks like. 

To help, we’ve put together a summary about the stages of a migration from Magento 2 to Shopify Plus: 

Step 1: Data Review & Planning

At this initial stage, our team of ecommerce specialists learn more about your brand and identify the strengths and weaknesses of your current site. For example, we use tools like Google Analytics and heat mapping to better understand how your customers interact with your site and how well your Magento platform performs. 

We then review all of your data that you want to migrate such as customers, products, page content, orders etc and create a migration plan. 

Step 2: Consultation

Once we understand your business goals, we will have an open and honest discussion with you about the scope of your migration. We’ll run through what areas of your ecommerce store are working and what isn’t, as well as opportunities for new features and functionalities. 

If you’re happy with what we’ve proposed, you’ll then be assigned a Project Manager who will work with you on roles, responsibilities, timelines and deliverables.

Step 3: Design 

Before the replatforming process can begin you’ll need to think about the design of your new site, particularly when migrating from Magento 2 to Shopify Plus. 

Shopify Plus is highly customisable and offers an array of theme designs to choose from, whilst offering you the flexibility to create your own bespoke design. 

Our team of designers will help you marry function with functionality, to create an exceptional customer experience that will guarantee results. 

Step 4: Development 

We’ll then create a roadmap. We’ll use this site roadmap to create and code a brand new Shopify Plus website, where all of your business data from your original Magento 2 store will be safely and securely transferred.

Step 5: Migration 

Data migration 

With Shopify Plus data migration is simple. Your Shopify Plus Project Manager will guide you through the best replatforming tools for your store. We’ll then transfer your specified data onto your new site. 

SEO migration 

For many merchants their biggest concern when considering a migration is the impact it will have on their SEO ranking. However, with Velstar managing your migration you don’t need to worry! Our team of SEO experts will work with you to maintain your store’s search rankings. 

From the offset, we’ll put together a checklist to follow, including monitoring duplicate content, tracking 404 errors, testing site speed and installing page redirects to minimise the changes to your SEO performance. 

Step 6: Test & Launch 

Both before and after your site launch, Velstar will review and test every part of your store’s performance in detail – with no stone left unturned. This is because we pride ourselves on providing our clients with world-class websites and want to ensure that every ecommerce site we design and build is one that customers love using. 

But that’s just the beginning of what we offer, our team of Digital Marketing specialists can work with you on an on-going basis to help you establish your presence online. From PPC and social media management to email and influencer marketing, we know how to drive engaged traffic to your site across all digital channels. 

Contact Our Shopify Plus Experts Today!

If you’re an online business looking for help with your store migration from Magento 2 to Shopify Plus, we’d love to hear from you. 

Our whole ethos is about partnering with online retailers to help them grow. We’ve moved some the biggest brands in the world to Shopify Plus and generated some amazing results. Let’s start the discovery process today – get in touch.  

It’s easier than ever to start an ecommerce business, but it’s more difficult than ever to scale one. As customers increasingly turn to online retailers for the things that they need, effective ecommerce operators know that innovative products aren’t enough – they also innovate on experience. Here are 7 brands that will inspire you to innovate on your own store’s customer experience: 

1. Bruvy, SMS Coaching

Even though SMS is a hot topic in ecommerce nowadays, it’s important to note that it is not the “new email”. That’s a feature, not a bug. The brands that use SMS to spam post-purchase upsells, sale notifications, and product drops are missing an opportunity to connect with their customers on an extremely personal medium. Check out how Bruvy, a men’s skincare brand, uses SMS to offer deeply personalised value to their buyers with their cleverly named “Guydance” coaching program.

2. Personalized, Product Recommendations

Even though SMS is a hot topic in ecommerce nowadays, it’s important to note that it is not the “new email”. That’s a feature, not a bug. The brands that use SMS to spam post-purchase upsells, sale notifications, and product drops are missing an opportunity to connect with their customers on an extremely personal medium. Check out how Bruvy, a men’s skincare brand, uses SMS to offer deeply personalised value to their buyers with their cleverly named “Guydance” coaching program.

3. Condor, Product Customiser

Bicycles are difficult enough to purchase in-store while leaning on employee guidance – Condor Cycles takes this to the next level and allows you to customise your bicycle entirely online. The site does a fantastic job of walking the customer through all the various steps of a custom bike, as well as describing the implications of each option. It almost feels like you’re creating a character in a video game. 

4. Rebecca Minkoff, Referral Program

Legendary brands like Rebecca Minkoff know that your happiest customers are also your most effective salespeople. Check out their referral program: 

5. Seek Discomfort, Offer Expansion

In order to build a true lifestyle brand, teams need to grow their offer beyond physical products. Seek Discomfort, the apparel arm of the YouTube influencers “Yes Theory”, has done a fantastic job of offering their customers unique offers in the form of online classes. Their ideal customer is someone who loves to try new things, and these classes are a natural evolution of their adventure-seeking apparel.

1) Saved By Christ Apparel

Saved by Christ Apparel designs “on-trend Christian apparel”. They’ve done a fantastic job of targeting a niche within a niche – young Christians who are looking to represent their faith but still wear trendy apparel. Their Instagram feed is a masterclass on building an authentic emotional connection between your followers and your brand, by speaking their language. Check out how their comment threads often turn into a community of prayer:


2) Magic Spoon Cereal

It’s incredibly difficult to reconcile being a cereal junkie and a health junkie at the same time. You just can’t have both – until Magic Spoon came around, that is. They’ve done an incredible job of positioning their product as more than just a “keto-friendly” cereal. Unlike their competitors, Magic Spoon understands that most people don’t care about staying in ketosis – let alone even know what the ketogenic diet is. Instead, they’ve positioned their brand as “Adult cereal” – tasty enough for your inner child, but healthy enough for your grown-up sensibilities. Their Instagram feed does a consistent job of telling this story over and over again, but still manages to create content in ways that continue to feel fresh.


3) Doe Lashes

Doe Lashes has one of the most consistent visual identities we’ve seen on Instagram. They contrast User-Generated Content (UGC) against colour and design palettes that their audience will appreciate, to create a unique feed in a sea of beauty brands.  


4) Liquid IV 

Liquid IV is on a mission to hydrate the world, and their Instagram feed makes sure that that’s not a secret. By designing their feed around their central mission, they’re able to rally their followers around more than just their product. 


5) Gravity Blankets

Instagram is the social media of vanity. But don’t get us wrong – that’s not necessarily a bad thing. Oftentimes the brands with the most aesthetic pictures are able to stand out on feeds and stay top of mind for their followers. The originator of the recent weighted blanket craze, Gravity Blankets does a fantastic job of playing the Instagram game of “aesthetic pictures”, but they also differentiate themselves by providing real, targeted value to their followers. As a company that aims to help you relax, it’s not enough for them to just show pictures of people relaxing. Instead, they break up their feed with text blocks that offer tangible tips on ways to relax.


6) Grunt Style

Grunt Style is a veteran owned apparel brand that creates gear around country and family pride. In the midst of an increasingly polarised political climate of the USA, the brand does a great job of using User-Generated Content to demonstrate the brands’ values – without speaking directly on the hot button topics of the day.


7) Dolls Kill

Dolls Kill is another apparel brand that deeply understands its target customer – “the misfits”. The visual identity of its Instagram feed, the User-Generated Content it displays, and the influencers that they employ all tell a cohesive story about what it means to be a misfit.


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