Know The Origin I Case Study I Velstar - Velstar


  • Custom Shopify Upgrade and Development
  • Global Multi-currency Converter
  • Improved Product Filter and Search Implementation
  • Social Shopping
  • Third-party App Integrations
  • UX & UI Design
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Fair trade and ethical D2C brand for men and women.


Know The Origin (KTO) is renowned for putting the style back into sustainability. Allowing its customers to shop for clothing from across the world all in one place, they specialise in supply chain transparency, tracing all products back to the origin. Aiming to create the world’s most robust sustainability standard, KTO’s customers can shop guilt-free and affordably.

The Challenge

With their current site restricting growth and affecting customer experience, KTO needed a platform that was fast, functional and future-proof.

Also, the site needed to position KTO as the go-to sustainable shopping destination, where customers can learn, search and discover seamlessly, as well as one that beautiful brands want to sell their products on.

The Solution

With 54% of KTO’s users currently on mobile, the new site needed to be highly optimised for mobile devices to help the brand scale its direct consumer sales. We improved the brand’s original platform by moving them onto a new Shopify store to create a fresh, new user experience, as well as an integration of new back-end systems. 

To reflect KTO’s company ethos of fair prices and environmentally conscious standards, we focused on improving the overall aesthetic of the site. With elegance at the forefront of the project, UX & UI design was key to creating an experience that the brand’s customers would love and ensured the path to purchase was as streamlined as possible.

To connect with the hearts and minds of buyers, we ensured the product pages were incredibly detailed. From a world map showing where the selected product originated from, to cost-per-use, customers can now easily access everything they need to know about a product in just a few simple taps.

We also integrated a ‘Wishlist’ function into the storefront. This ensures customers never forget their most loved items and can easily view and add them to the basket at a time when is most convenient for them, which will ultimately increase conversion rate. Also, with the ‘Wishlist’ function, customers can share their list with friends and family via Facebook, Twitter, Pinterest or email, which will prove particularly useful during the holiday season.

KTO needed to be positioned as a catalyst for change. To do this, they needed to educate their shoppers on how to live a more ethical lifestyle. So, we overhauled the homepage to allow customers to discover educational resources such as podcasts, books, films and blogs. 

KTO wanted to create a sense of community, so we implemented an account page. And with a number of their customers communicating with the brand via Instagram, we also made sure KTO’s Instagram account was fully visible and accessible on the homepage.

To further improve the customer experience, we added a help section to the footer of the site. Where FAQs, delivery and product care information can be found. This will help inform buying decisions and give the user a deeper experience on the site.

Finally, we integrated several third-party apps, including the reviews platform, Trustpilot. This was to help KTO build trust with their customers and help increase customer engagement with the brand. Also, we implemented Klaviyo, so the brand could create highly personalised and automated email marketing campaign flows. 

The Results

Through collaboration with our project managers, designers, developers and KTO, we were able to launch the site under a very tight schedule which allowed KTO to scale just in time for the holiday season.

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