Public Desire - Velstar


  • Magento 1 to Shopify Plus Migration
  • Optimised for Conversions
  • Social Shopping
  • Third-party App Integrations
  • UX & UI Design
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A global footwear brand that brings its customers beautiful shoes at affordable prices.


Public Desire is the number one shoe boutique online. The brand has grown in popularity significantly over the past few years and might be to blame for the shoe addiction amongst women across the globe. Shoppers can find everything from heels to flats, all at an affordable price and with the click of a button.

The Challenge

Public Desire was on Magento 1 and for several reasons, including concerns around the safety and security of the platform and the fact that the business had outgrown it, they needed a new ecommerce platform that would contribute to their significant growth and attain their presence as a stylish brand.

The Solution

Public Desire chose Velstar to migrate and integrate their current ecommerce website from Magento 1 to Shopify Plus, with a multi-store set-up for the UK, AUS, US and EU. 

The new platform was chosen for its scalable, fast and flexible advantages. Our team of Shopify Plus experts used the best-in-class practices from both a visual and performance point of view, whilst staying true to the core values of PD and their unique branding to deliver a first-class website. 

We simplified the navigation around the site to allow customers to browse the site easily, with collection landing pages being introduced into the navigation so customers can find what they’re looking for in just a few clicks. This makes the customer journey seamless and offers great customer service. 

Migrating to Shopify Plus not only improved user experience and conversion rate but also allowed the in-house PD ecommerce team to focus on increasing the store’s revenue without being hampered by platform complexities.

Also, we made a suite of functional improvements by integrating several Shopify Plus app integrations. This included Rewind backups, giving PD peace of mind knowing that all their important store data was being automatically backed. 

And with PD growing at a significant rate, it was important to eliminate time-consuming manual order reviews and fraud chargebacks. With this in mind, we integrated the fraud protection app, Signifyd, allowing PD to automate their fraud management process so they can focus on converting. 

Finally, we integrated Klarna to help PD’s younger, money-conscious customers manage their payments. Not only will this increase AOV, but it will also improve the overall user experience by offering customers more flexibility. 

The Results

Since the migration, Public Desire has significantly grown in revenue and experienced a larger ROI. They’re now selling more than ever before thanks to the self-hosted and reliable platform, Shopify Plus.

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