Remy Sleep | Case Study | Velstar - Velstar


  • Custom Shopify Upgrade and Development
  • Marketing Strategy
  • SEO Optimisation
  • UX and UI Consultancy
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Helping people sleep faster, for longer and better.


Weighted blankets specialist, Remy Sleep is on a mission to help the world’s population fall asleep faster, for longer and more deeply. Appearing in the likes of Vogue and Cosmopolitan, Remy has developed a reputation for selling the best weighted blankets on the market and has since grown into an international brand.


The Challenge

To support their rapid growth Remy Sleep needed a platform that would match the quality of their products and customer expectations, so gave their existing Shopify store a revamp. With Velstar’s proven track record of delivering exceptional results for our clients, Remy chose us as their Shopify partner agency of choice.

The Solution

We developed a new Shopify site for the brand which provides a streamlined customer journey to checkout, alongside educational content surrounding how their innovative products work. 

We married a minimalist design with pin-sharp features to complement the quality images provided by the client. With the site being based on an editable Shopify theme, the brand’s ecommerce store is fully customisable and can be easily managed by Remy’s internal team at no extra cost.

What’s more, to help Remy Sleep stand out from their competitors and build customer trust, we integrated the reviews platform, Trustpilot. In particular, we ensured customer reviews and ratings were visible on all product pages, giving customers that extra bit of confidence to make that all-important purchase.

As well as the new site, Velstar was also chosen by Remy Sleep to manage their SEO marketing strategy to increase engagement and maximise sales. Following an in-depth analysis of Remy’s site, we created an SEO roadmap which then formed the basis of our monthly progress reports.

There were many aspects to the SEO strategy, including fixing internal redirects and link structure, as well as a back link building plan to gain authority and expanded use of schema to enhance the brand’s appearance in SERPs listings. And we focused on improving the brand’s on-page SEO with rich keyword blog content, improved meta descriptions and page titles.

Other SEO activity included competitor analysis and implementing hreflang tags.

The Results

Since partnering with Velstar and thanks to our marketing expertise, Remy Sleep has seen a 26% increase in page views, a 27% increase in the number of sessions and an 11% reduction in bounce rate.


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