What We Did

Custom-built Shopify Plus website, UX and UI design, multi-store setup for UK, EU, US, FR, DE & INT, Store pickup.

The Story

Aab began as a small boutique label in London back in 2007, providing modest and stylish designs and making them more accessible for the everyday woman seeking ethical and suitable modest fashion. With an unmistakable DNA and a superb range made up of interchangeable pieces for any occasion, the once fledgeling London label, who identified a gap in the market all those years ago, is now the leading brand online for modest wear with an intelligently designed Shopify Plus store to match.

The Story

Aab began as a small boutique label in London back in 2007, providing modest and stylish designs and making them more accessible for the everyday woman seeking ethical and suitable modest fashion. With an unmistakable DNA and a superb range made up of interchangeable pieces for any occasion, the once fledgeling London label, who identified a gap in the market all those years ago, is now the leading brand online for modest wear with an intelligently designed Shopify Plus store to match.

Making the big switch from Magento to Shopify allowed AAB to tap into a Global audience with Shopify Plus’ multi store setup. AAB’s custom built site showcases their stunning products with a stunning user friendly design on any device, resulting in increased traffic and conversions.