What We Did

Successful migration from Drupal platform to custom-built Shopify Plus site, launch of BOYY.com domain, replacing previous boyybag.com, Internationalisation (3 international sites), UX and UI Design, Integrated Shoppable Instagram, for 234k existing followers, Integrated Klaviyo to maximise email marketing campaigns.

The Story

Founded in 2004, BOYY’s inspiration stemmed from the fascination of the ‘it bag’. Spurred on by this pivotal fashion moment, BOYY – the brainchild of Jesse Dorsey and Wannasiri Kongman – gained rapid momentum for its sleek designs with contemporary accents. Today the brand seeks to produce everyday accessories that marry versatility with creativity, offering androgyny-inspired pieces punctuated with the designers’ signature oversized buckle.

The Story

Founded in 2004, BOYY’s inspiration stemmed from the fascination of the ‘it bag’. Spurred on by this pivotal fashion moment, BOYY – the brainchild of Jesse Dorsey and Wannasiri Kongman – gained rapid momentum for its sleek designs with contemporary accents. Today the brand seeks to produce everyday accessories that marry versatility with creativity, offering androgyny-inspired pieces punctuated with the designers’ signature oversized buckle.

BOYY is a brand that continues to break the boundaries in terms of their product designs and campaigns. With their big move to Milan in 2018, it was time to make the switch to the groundbreaking Shopify Plus platform in late 2019.

From the design & development stages to marketing and the site launch, the Velstar team worked continually with the BOYY team in Milan & Bangkok to ensure the site launch was as smooth and seamless as possible with a non-negotiable deadline.