What We Did

UX/UI Design, Shopify Theme build with customisation, Marketing strategy

The Story

Legend London was created to give stylish men the best and most luxurious jeans they can ever have.Their jeans are made with utmost art and perfection. They are skinny enough to give you the perfect fit yet stretchy enough to give you great comfort.

The Story

Legend London was created to give stylish men the best and most luxurious jeans they can ever have.Their jeans are made with utmost art and perfection. They are skinny enough to give you the perfect fit yet stretchy enough to give you great comfort.

Despite Legend London being pre-existing Shopify Merchants, their site was in need of a refresh. We identified that in 2019, an average of ⅔ of the site visits and revenue was generated from mobile devices, but their site loading time was a painful 5.2 seconds. This, combined with their current design and search engine visibility were key factors as to why Legend London were desperate for a new website.

Our main aim was to deliver a much better online experience for their customers and we have achieved just that. Legend London’s website has now had a 188% increase in speed, lifting the original site speed from a 5.2 second load time on mobile to a swift 1.8 seconds.