What We Did

Custom Shopify Development, Ecommerce Strategy, UX and UI design, App Integrations, Growth Marketing.

The Story

Pyjamas.com was established in 2003 by ex-Royal Navy officer, Mark Milner. The vision for the brand is to provide children and families with exclusive and fun character nightwear to put the excitement back into bedtime. Pyjamas.com has grown to be one of the leading online nightwear retailers in the UK selling on various channels worldwide to over 150,000 customers yearly

The Story

Pyjamas.com was established in 2003 by ex-Royal Navy officer, Mark Milner. The vision for the brand is to provide children and families with exclusive and fun character nightwear to put the excitement back into bedtime. Pyjamas.com has grown to be one of the leading online nightwear retailers in the UK selling on various channels worldwide to over 150,000 customers yearly

Pyjamas.com are all about putting the fun back into bedtime and their site design reflects that message entirely. Combining design with sleek and seamless site development has allowed the brand to sell their custom character pyjamas effortlessly on every device.

The Velstar custom marketing strategy for pyjamas.com has allowed them to sit head and shoulders about their competitors. We analyse sales alongside new product releases and notable holidays to ensure that pyjamas.com are always one step ahead in knowing what their customers want. The growth strategy includes paid social, SEO blog content/ on page SEO, Email Marketing & Influencer Outreach, to ensure every target is hit for guaranteed growth.