What We Did

UX and UI Design, Data migration of over 30,000 SKUs, Integration of bundled offers and multiple discounts, extensive colour swatch custom code and improved product filter and search implementation.

The Story

Tokyo Laundry is renowned for its Americana inspired hand-drawn graphics with a unique twist of the Far East and focuses on its high-grade laundered products such as its T-Shirts with vintage prints, unique embroidery techniques and distressed appliques.

The Story

Tokyo Laundry is renowned for its Americana inspired hand-drawn graphics with a unique twist of the Far East and focuses on its high-grade laundered products such as its T-Shirts with vintage prints, unique embroidery techniques and distressed appliques.

For this project, the data migration was the most crucial factor to the success of both the project and Tokyo’s online presence. With Tokyo Laundry’s extensive product range, ensuring that the website was easy to navigate and allowed customers to search and filter products with ease.

Tokyo Laundry now has a website that not only offers a great brand experience to consumers but enables highly efficient management of the commercial operation across Europe and America.