What We Did

Custom Shopify Plus Upgrade and Development, Ecommerce Strategy, UX and UI design, Internationalisation - 2 International sites, App Integrations, Growth Marketing.

The Story

Westbeach is a lifestyle & outerwear brand that was established in 1979, selling their products from a mall table in Calgary. Westbeach creates quality activewear that can take on anything the explorer inside of you can handle and more. The brand focuses on exploring new adventures in pursuit of fun.

The Story

Westbeach is a lifestyle & outerwear brand that was established in 1979, selling their products from a mall table in Calgary. Westbeach creates quality activewear that can take on anything the explorer inside of you can handle and more. The brand focuses on exploring new adventures in pursuit of fun.

Westbeach’s upgrade from Shopify to Shopify Plus has enabled the brand to tap into a global audience, with the Plus around the clock support, it allows staff and customers to shop and explore no matter what time zone or country they’re in. Our fluent UX & UI design has increased accessibility and customer retention.

Given the nature of Westbeach’s products, Internationalisation was a key element to expand the brand to audiences within the UK & Germany. Their marketing retainer with Velstar allowed our team to focus on brand awareness and generating sales through Paid Social, Influencer Marketing and both English & German PPC. This combined with our e-commerce strategy allowed Westbeach to reach peaks they could have only imagined.