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As climate change becomes an ever-growing concern, more and more entrepreneurs are putting sustainability and environmental demands at the top of their agenda. 

Every day, new ecommerce businesses are launching with sustainability in mind. These direct-to-consumer brands try to minimise their impact on the environment, particularly when it comes to their manufacturing and distribution processes. From mindfulness about water usage and emissions to using recycled or naturally sourced materials in the creation of their products and packaging, these companies are committed to greener ecommerce practices and bringing about positive change to the environment. 

To shine a spotlight on some of these brands, here’s a list of 35 ecommerce businesses on Shopify taking sustainability seriously:

1. Know The Origin

2. By Humankind

3. Allbirds

4. Alima Pure

5. A Good Company

6. Unwrapped Life

7. Pangaia

8. Westbeach

Westbeach-sustainable-brands-on-shopify

9. Hanx

10. Birdsong

11. Handmade Candle Co

12. We Are We Wear

13. Girlfriend Collective

14. Lucy and Yak

15. SZ Blockprints

16. Known Supply

17. Nuud

18. The Citizenry

19. Tens

20. FIGS

21. Stasher

22. DedCool

23. Tropic Skincare

24. Wild

25. Organic Basics

26. Blueland

27. Avocado Mattress

28. NAADAM

29. Youth To The People

30. United by Blue

31. Marine Layer

32. Topo Designs

33. Outdoor Voices 

34. Summersalt

35. Hyer Goods

Wrapping Up

We hope this list of 35 sustainable brands on Shopify has inspired you to get serious about sustainability and provided proof that you can scale responsibly. 

More than ever, consumers are conscious of their impact on the planet and expect brands to deliver on sustainability across all aspects of their operations. By embracing eco-friendly practices, you will contribute to the health of the planet and your bottom line. 

If you need further support, get in touch with our Shopify experts today!

Ecommerce Merchandising Banner

When it comes to ecommerce success, merchandising is key. 

The right digital merchandising strategy will increase your store’s appeal, drive sales, and boost your average order value (AOV). 

Still, perfecting your approach can be tricky. To help, product discovery technology, Klevu shares 4 strategies that you can use to showcase your brand and products in a way that resonates, excites and converts more customers…

1. Make Product Discovery Easy

Shoppers aren’t going to waste their time endlessly scrolling through your product pages. Give customers a helping hand by making it easier for them to find the products they’re looking for. For example, you should create product categories and add an instant search bar with search result filters. 

Also, why not make product discovery more enjoyable by creating collections and implementing advanced search filters such as style, fit and reviews?

product-search-klevu-ecommerce

2. Product Recommendations

More and more customers expect a personalised experience, and data is the driving force behind personalisation. So, be sure to analyse browsing and purchasing behaviour to generate intelligent recommendations. This will help you merchandise products to the right shopper, as well as help you to up-sell and cross-sell products on your product pages.

3. Great Product Descriptions

Product descriptions are what make your products shine and give your customers the information they need to convert.  

Great product descriptions start with your copy. So, make your copy clear, concise and easy to read, whilst detailing how your products work and why it solves a customer’s problem. Then complement the product copy with high-quality photography. This will allow your customers to imagine the product in front of them.

4. Highlight User-Generated Content (UGC)

Research shows that UGC is 5x more likely to convert than non-UGC. 

This is because customers see UGC as a personal recommendation that they trust. Displaying UGC at key touch points across your Shopify Plus store such as product pages and at checkout will help shoppers make confident purchase decisions. 

How Can Klevu Help You Convert More Shoppers Online?

Smart Category Merchandising

Many merchants face challenges when it comes to the merchandising of Collections. Without any underlying logic to how products are listed on Collection Pages, merchandisers are tasked with what can be a very manual job, especially when dealing with a large number of collections and products. Some ecommerce teams may not even have a merchandiser in-house, meaning lack of resources can amplify this problem further.

With Smart Category Merchandising, Klevu dynamically ranks ordering of products on category pages and also provides well designed visual merchandising capabilities to tune category pages, with AI still remaining a backbone.

Key features: 

Klevu learns and tracks shoppers interactions on-site, taking into account search data, category views, clicks and overall conversions. This underlying machine-learning improves efficiency and takes the stress out of merchandising every single collection. Klevu automatically demotes out of stock products to the bottom of collection pages without any manual intervention needed to prevent shoppers from clicking on or even seeing out of stock products.

“Machine learning can also detect trends much quicker. How could a new product ever rise to the top against historical best-selling products which would by default always be at the top.” – Chris Edge, Global Head of Customer Success at Klevu

Shopify Plus isn’t built with the intricacies of merchandising in mind. Klevu fills this gap with its visual merchandiser providing clear feedback as to what products show up where. 

Ease merchandising with clever rules

Note: Any attribute a retailer has in their back-end – Klevu can index and they will be able to boost by.

Merchants often require the flexibility to launch various campaigns ahead of a sale period such as Black Friday and Cyber Monday. Klevu’s scheduled merchandiser enables merchants to pre-plan these campaigns on an individual store view basis and even select the time zone. Its time-bound promotions allow for merchants to boost products leveraging tags (useful for seasonal specific merchandising) and layer visual merchandising on top of this (pin hero products to the top of a collection page for a fixed amount of time).

Shopify out-of-the-box has limited capabilities around filtering, hence why many merchants turn to Klevu to power facets also. Merchants using Klevu Smart Category Merchandising see marked improvements to dynamic faceting and page load speed. The Klevu template is rendered by JS, meaning the faster load times for shoppers.

Sounds good, right? If you want to hear more about how Klevu can help your ecommerce business thrive, so you never miss a merchandising opportunity again, get in touch with Velstar and we’ll point you in the right direction.

About Klevu:

Klevu helps connect people to products they want to buy. Klevu’s discovery suite includes ecommerce personalisation, AI and NLP-powered on-site Smart Search, Smart Category Merchandising and Smart Recommendations, powered by real-time buyer intent. Klevu discovery technology balances AI automation, and strategic control is quick and easy to install and compatible with all ecommerce platforms.

So, you’re wondering if it’s possible to change the name of your Shopify store? Maybe you’re a few months into your new business venture and you don’t like the way your store sounds, or you’re looking to rebrand. 

Whatever the reason, below is a step-by-step guide on how to change the name of your Shopify store, wherever and whenever you want to.

Is My Shopify Store Name Important?

When you create your Shopify account, you’re asked to choose a store name. The name you choose is then used to create your Shopify sub-domain in the following format: https://yourstorename.myshopify.com. This sub-domain is intended to be used for internal purposes, like logging into your Shopify account and setting up and managing your online store. 

You have the option of keeping this sub-domain as your public-facing URL, but we recommend using your own custom domain to build credibility and trust, one that is on brand and is memorable. 

How Do I Change The Name Of My Shopify Store?

To change the name of your Shopify store, there are two quick and easy options:

Method 1 – using the Shopify mobile app

This method works in both the iOS and the Android version of the Shopify app.

  1. Open your Shopify app and select the store icon in the right bottom corner
  2. Press Settings 
  3. Go to General
  4. In the store details menu, you’ll see your current store name in the store name field
  5. Delete your existing store name
  6. Type in your new Shopify store name
  7. Press the Save button at the top to save your changes

Method 2 – using the Shopify admin website

  1. Log in to your Shopify admin account on your desktop
  2. Click Setting in the left navigation menu 
  3. Click on General 
  4. You’ll see your current store name in the Store name field. Delete it.
  5. Type in your new Shopify store name
  6. Click Save in the top right to save your changes

Should I Change The Name Of My Shopify Store?

Deciding to change your store name could be a key factor that will contribute to the growth of your business. We hope this article will help you successfully rename your store. However, if you still need assistance, please get in touch with our team of Shopify experts today. 

These days, more and more brands are choosing to move away from their Magento platform to Shopify. If you, too, are thinking about re-platforming and need some inspiration, then look no further! 

Here’s a list of 22 innovative direct-to-consumer brands that have migrated to Shopify and haven’t looked back since:

1. Public Desire

2. Gymshark

3. Rebecca Minkoff

4. Rebellious Fashion

5. Pineapple Dance Studios 

6. Beard and Blade 

7. Jack Rogers

8. Bombas 

9. Linda Farrow 

10. AAB Collection 

11. Gunner Kennels

12. Alessi

13. Emazing Lights 

14. Neom Organics

15. Pura Vida Bracelets 

16. Lavish Alice

17. Milligram 

18. Culture Kings

19. Tateossian

20. International Military Antiques 

21. LSKD

22. SCI-MX

Your Shopify Experts

The list above is just a few of the brands that have migrated from Magento to Shopify. If you want to find out more about the process and what upgrading could mean for your business, get in touch with our team of ecommerce experts today. Let’s give your business the platform it deserves.

Now more than ever, women are making incredible strides in the field of entrepreneurship. In fact, research suggests in the US alone there are 12.3 million women-owned businesses that are contributing a colossal $1.8 trillion a year to the economy. And this trend shows no signs of slowing down. 

In celebration of International Women’s Day, we wanted to shine a spotlight on some of the most inspiring female entrepreneurs from across the ecommerce industry. We hope their stories of success and determination motivate you to start your own journey to entrepreneurship. 

So without further ado, here are 21 women-led direct-to-consumer brands and the amazing females who founded them: 

1. LOLA

Jordanna Kier and Alex Friedan founded LOLA in 2014 with a simple idea: women shouldn’t have to compromise when it comes to feminine care.  From 100% cotton pads and tampons to cramp-care and sexual wellness products, LOLA is reinventing how women talk and feel about their reproductive health. What started as a conversation between Jordanna and Alex is now a fast-growing, start-up business with $35.2 million in funding, and has donated over 1 million tampons to women in need.

2. DedCool

In 2016, at 21 years old, Carina Chaz created the brand DedCool as an extension of her passion for conscious living, cologne, and masculine scents. As fragrance is an essential part of one’s identity, Carina believes in only creating scents that are composed of the highest quality and natural ingredients, and that’s exactly what customers get when they shop at DedCool. Disrupting the world of fragrance by creating a line that is uni-sex, vegan, cruelty-free, and non-toxic scents with a naturally chic edge, DedCool is making its mark on the world of beauty.

3. Brother Vellies

Brother Vellies was founded in 2013 by prominent fashion figure, Aurora James to keep traditional African design practices and techniques alive. Now handmade artisanally across the globe, Brother Vellies creates luxury, one-of-a-kind accessories that celebrate cultural histories, timeless design and fashion transparency. 

4. AmorSui

Beau Wangtrakuldee is the founder of AmorSui, a brand that produces protective clothing for female scientists. The brand launched in 2018 after Beau was badly burned by a chemical spill through her lab coat. She then made it her mission to make PPE safe and stylish, as well as more inclusive. True to her word, Beau recently launched reusable, antimicrobial hijabs to protect Muslim women in STEM. Also, since COVID-19, AmorSui has been supporting front-line workers, as well as society at large with PPE supplies.

5. Parachute

Ariel Kaye launched Parachute in 2014, as an online-only, direct-to-consumer brand focused on creating impeccable bedding. Since then, Parachute has expanded to other areas of the home, including decor accessories, and has opened several brick-and-mortar stores. With a focus on functionality and simplicity, Parachute’s products are perfect for any consumer looking to create a serene sanctuary.

6. Roamwears

Founded by Kay Sides, Roam offers a range of innovative and fashion-forward sliders and sandals. Known for its faux-fur textures and fun prints, the brand continues to push the boundaries of shoe design.

7. Stasher

Stasher was founded by Kat Nouri, whose lightbulb moment came when she was packing her children’s lunch. Kat realised just how much single-use plastic waste she and her family were producing every day, and so she went on a hunt for an alternative. But instead, what she found was an opportunity to create a unique and revolutionary product. Stasher’s silicone bags are keeping plastic out of the oceans and are proving a big hit with conscious consumers everywhere.

8. Birchbox

Arguably, one of the most popular and successful beauty subscription services, Birchbox has gone from strength to strength over the years. Its founders Katia Beauchamp and Hayley Barna found a gap in the market: people were becoming frustrated with searching for the right beauty product and were spending far too much time and money on sampling new products. So, Katia and Hayley came up with a solution that lets consumers try different products without breaking the bank. With over 1 million subscribers, Birchbox was once valued at nearly $500 million. 

9. Jade Swim 

Founded by fashion editor and stylist Brittany Kozerski, Jade Swim is all about minimalism, versatility and sustainability. Each item in the Jade Swim collection is crafted to sculpt and smooth the body, day or night.

10. Know The Origin

Following the collapse of the Rana Plaza garment factory in Bangladesh in 2013, Charlotte Instone could not understand why consumers were still not being told who made things they were buying. So, she founded Know The Origin, a sustainability marketplace selling over 200 ethical brands, including an in-house Fairtrade and organic line produced in India. Since launching in 2016, Know The Origin has become a global success, raising a new standard of sustainability and has been voted Ethical Consumer’s most ethical fashion brand.

11. GEM 

Inspired by her health struggles and driven by her passion to change the way women around the world care for their minds and bodies, Sara Cullen founded GEM to offer bite-sized, plant-based vitamins designed specifically with women in mind. From combating stress to boosting energy levels, GEM’s vitamins provide the essential nutrients that women need to live a happy and healthy lifestyle.

12. Susan Alexandra

From 90s inspired beaded bags to quirky and colourful necklaces, Susan Alexandra is bringing the joy and sparkle back into everyday accessories. Each item is handmade in New York – cartoons, watermelons and flowers are just some of the brilliantly bubbly and expressive jewellery designs the store has to offer.

13. Cavo Candles

Rachel Femi and Naomi Adeyemo created CAVO because they didn’t see their personal fun and eclectic style represented in the candle space. And they also noticed an overarching lack of representation of black people in the eco-conscious space across industries. Each of CAVO’s candles comes in eco-friendly packaging and is accompanied by a Spotify playlist to match its mood.

14. Baggu

After working as a fashion designer for a large company, Emily Sugihara realised she wanted a more hands-on creative role. In 2007, she finally decided to combine her need for creative independence and her frustration of finding a stylish reusable bag into Baggu. From tote bags to backpacks, Baggu is the accessories destination for consumers looking for reusable bags that are functional, stylish and affordable.

15. Gilded Body

Blair Armstrong is the founder of the luxury body care brand, Gilded. On a mission to elevate the conversation around body care and provide women with higher quality, more effective wellness solutions, Gilded is helping women rediscover the art of skincare one product at a time.

16. Storksak

Award-winning changing bag brand, Storksak was founded in 2003 by Melanie Marshall and Suzi Bergman. With a single aim: to design one bag that does two jobs. Bags that you will love enough to use as your regular bag, with all the intelligent features to make your job easier as parents. Today, their ethos remains the same. They select the very highest quality materials to offer parents bags they can rely on. 

17. Then I Met You

Then I Met You was founded by Charlotte Cho on the Korean concept of Jeong: a deep and lasting connection that encourages empathy. With Jeong infused in every aspect of the brand’s products, Then I Met You hopes to inspire its customers to commit to their skincare routine whilst yielding a meaningful connection and achieving rewarding results.

18. Maya Brenner

After unsuccessfully searching for a sentimental piece of jewellery for her mother’s 50th birthday, Maya Brenner was inspired to make her own necklace. Soon strangers and acquaintances were asking who the designer was and so Maya Brenner Designs was born. From beautiful diamond necklaces to unique beaded finger bands, Maya Brenner has something for everyone. In fact, Maya’s designs have caught the attention of big celebrity names including Busy Philipps, Jennifer Lawrence and Megan Markle.

 19. Mlouye

Inspired by Bauhaus Movement’s artists and architects, Mlouye’s founder and Creative Director, Meb Rure creates accessories that stand out from the crowd with geometric shapes and unexpected colour combinations. Lantern handbags to dainty triangle totes are just a few of Meb’s revolutionary handbag designs.

20. Pattern Beauty

After recognising that hair-care brands were failing to formulate products inclusively and meet the needs of their consumers, Tracee Ellis Ross created Pattern Beauty. The brand celebrates curly, coil-y, and tight-textured hair and its proceeds also go towards helping support organizations and programs that empower women and people of colour.

21. Rebecca Minkoff

An industry leader in accessories, footwear and apparel, Rebecca Minkoff burst onto the scene in the early 2000s and has been taking the fashion industry by storm ever since. Today, Rebecca Minkoff is distributed in over 900 stores worldwide including four domestic retail stores and eight international locations. 

In addition to her hugely successful fashion brand, Rebecca founded the Female Founder Collective that champions and supports female-led businesses in the hope to normalise female leadership and positively change communities. It’s safe to say Rebecca is an inspiration to us all.

Start Your Story Today

Achieving your dreams isn’t easy, but the women discussed above are proof that it is possible. With a combination of focus, determination and confidence, you too could become a successful entrepreneur. 

So, what are you waiting for? Let’s get started

Happy International Women’s Day!

These days, Shopify Plus is powering some of the world’s largest enterprises, without compromise. From luxury fashion brands to celebrity names, here are 15 top grossing Shopify Plus stores…

Gymshark

Kylie Cosmetics

AVON

FashionNova

Public Desire

Morphe

Beardbrand

ColourPop

Cosatto

Victoria Beckham

ThirdLove

KKW Beauty

Tesla

Allbirds

Linda Farrow

Your Shopify Plus Partner Agency

As you can see, Shopify Plus is the go-to platform for many global brands. And it could power your business too.

Whether you’re thinking about migrating to Shopify Plus or just want to hear more about the platform get in touch with our ecommerce experts today!

Over the years, Shopify Plus has grown in popularity amongst merchants across the globe. Despite this, there are still some misconceptions surrounding Shopify Plus and its capabilities.  

From concerns around price to doubts around inventory capacity, many merchants are still wary when it comes to the Shopify Plus platform. 

Here at Velstar, we know that when you’re a merchant researching and evaluating ecommerce platforms for your business, it can be difficult to sort the misinformation from the truth. 

But fear not, Velstar is here to help: we’ve made a list of the 4 most common misconceptions about Shopify Plus and explain why they’re completely unfounded.  

Misconception 1: It’s Expensive

Merchants are often reluctant to make the move to Shopify Plus because they feel it’s too costly. 

For enterprise-level brands, Shopify Plus pays for itself and works out much cheaper in the long run. This is because from the get-go a merchant has everything they need on the platform with no hidden extra costs. 

The initial price can seem steep, but the benefits it can bring certainly justify the cost. For example, Shopify Plus is PCI-DSS by default, which saves merchants thousands of pounds every year on store security. Also, the platform comes with built-in tools such as Shopify Flow and Launchpad, which help merchants automate operational tasks, saving them time and money. 

Misconception 2: Shopify Plus Is The Same As Regular Shopify

This myth often makes merchants think that the price of Shopify Plus isn’t worth the switch. But, as we discussed above; Shopify Plus comes with various in-built features which make it perfect for high growth businesses – many of which do not exist at the core level of Shopify. These include, but not limited to: 

  1. It’s customisable: Shopify Plus is a lot more customisable than believed. For example, Shopify Scripts (a Shopify Plus exclusive feature) allows merchants to fully customise their checkout. 
  2. More API endpoints: The platform’s richer technology infrastructure means that it can support more complex integrations. 
  3. Unique features: For example, Launchpad and Flow have been created specifically to help out high growth brands, providing with the tools to simplify work processes and offload time-consuming tasks. What’s more, Multipass is great for merchants who want to keep their content platform (e.g. forum) separate from their ecommerce side of the business. 
  4. A point of sale platform: Shopify Plus provides seamless retail integrations, including those from its deep app ecosystem.

There are many more unique benefits when it comes to Shopify Plus, all of which you can find here

Misconception 3: Shopify Plus Can’t Handle Large Inventories 

This is another common misconception that merchants with large inventories have. However, as we mentioned before, Shopify Plus has many integrative apps and existing features that make it easy for merchants to manage their inventory. 

This includes third-party apps such as Brightpearl, which allows brands and retailers to automate their inventory management regardless of how extensive it is. 

Need proof? Shopify Plus powers mega-brands like Kylie Cosmetics, Public Desire and GymShark, all of which have large inventories & high sales frequencies. If Shopify Plus couldn’t cope with such demands, then these brands wouldn’t be on the platform in the first place.  

Misconception 4: Shopify Plus Is Not For Enterprise-level Businesses

Again, this is not the case at all. 

As previously mentioned, Shopify Plus has a number of exclusive enterprise features that have been created specifically with high growth brands in mind. This makes it the perfect platform for fast-growing brands, as well as those looking to scale. 

But don’t take our word for it – the results speak for themselves! For example, through the power of Shopify Plus, Kylie Cosmetics was able to handle 200K visitors simultaneously during the biggest product launch in ecommerce history and helped Kylie become a million-dollar brand in just three years. 

Is Shopify Plus For You?

It’s clear many of the doubts about Shopify Plus’ capabilities are due to a lack of understanding about the platform. 

If you want to hear more about the platform or find out how your business can scale with Shopify Plus, just get in touch with our team of ecommerce experts and we’ll be happy to help.

With Magento 1’s ‘End-of-Life (EOL) occurring back in June 2020, many online retailers had no choice but to make the move to Magento 2. And with it came excessive expenses, bundles of technical issues, poor reliability and serious security concerns. This has led to a significant number of merchants migrating to Shopify Plus

Why Should I Move To Shopify Pus?

Here at Velstar, we’re one of the very few Shopify Plus partner agencies in Europe and proud to recommend the platform as the best ecommerce solution on the market.

Across the globe, thousands of big brands rely on Shopify Plus to power their online stores including, Linda Farrow, Gymshark, Kylie Cosmetics, Personalised Co and Femme Luxe. Here are some of the reasons why:

On traditional platforms like Magento 2 or WooCommerce migration is exhausting and takes up to 6-12 months. In contrast, with Shopify Plus your new online store can be up and running in less than 3 months! 

Shopify Plus is already PCI-compliant and saves merchants thousands of pounds every year – keeping their customer and business data protected. 

Brands on Shopify Plus are growing 126% YoY, and the reason for this success is that Shopify Plus has been built to handle and encourage high volumes of traffic. With 99.99% uptime and unlimited bandwidth, Shopify Plus’s support team work around the clock to ensure your site can deal with demand. 

What’s more, Shopify Plus has a cloud-based infrastructure which means its storefront loads 2.97 times faster than other ecommerce platforms, including Magento 2. And has an amazingly fast page response time of 80 milliseconds whilst handling 500,000 hits a minute. 

Another enormous benefit of migrating to Shopify Plus is that you can automate many of your business functions and therefore significantly reduce the back-end management of your online store. Also, the Shopify Plus dashboard is incredibly simple, and the platform comes with exclusive features, such as the Launchpad and Shopify Flow, which allow you to automate many of the routine business processes in just a few clicks. 

Last but certainly not least, Shopify Plus has a world-class app ecosystem with a broad range of technology partners, each with their own area of expertise, including email marketing, customer services, subscriptions and reviews. 

Sounds good, right? We think so too, considering the above are only just a few of the fantastic benefits of migrating to Shopify Plus

 How Do I Migrate From Magento To Shopify Plus? 

So you’re feeling confident that Shopify Plus is the platform for your business (we don’t blame you!), now you’re probably wondering what a re-platform looks like. 

To help, we’ve put together a summary about the stages of a migration from Magento 2 to Shopify Plus: 

Step 1: Data Review & Planning

At this initial stage, our team of ecommerce specialists learn more about your brand and identify the strengths and weaknesses of your current site. For example, we use tools like Google Analytics and heat mapping to better understand how your customers interact with your site and how well your Magento platform performs. 

We then review all of your data that you want to migrate such as customers, products, page content, orders and create a migration plan. 

Step 2: Consultation

Once we understand your business goals, we will have an open and honest discussion with you about the scope of your migration. We’ll run through what areas of your ecommerce store are working and what isn’t, as well as opportunities for new features and functionalities. 

If you’re happy with what we’ve proposed, you’ll then be assigned a Project Manager who will work with you on roles, responsibilities, timelines and deliverables.

Step 3: Design 

Before the re-platforming process can begin, you’ll need to think about the design of your new site, particularly when migrating from Magento 2 to Shopify Plus. 

Shopify Plus is highly customisable and offers an array of theme designs to choose from, whilst offering you the flexibility to create your own bespoke design. 

Our team of designers will help you marry function with functionality, to create an exceptional customer experience that will guarantee results. 

Step 4: Development 

We’ll then create a roadmap. We’ll use this site roadmap to create and code a brand new Shopify Plus website, where all of your business data from your original Magento 2 store will be safely and securely transferred.

Step 5: Migration 

Data migration 

With Shopify Plus, data migration is simple. Your Shopify Plus Project Manager will guide you through the best re-platforming tools for your store. We’ll then transfer your specified data onto your new site. 

SEO migration 

For many merchants, their biggest concern when considering a migration is the impact it will have on their SEO ranking. However, with Velstar managing your migration, you don’t need to worry! Our team of SEO experts will work with you to maintain your store’s search rankings. 

From the offset, we’ll put together a checklist to follow, including monitoring duplicate content, tracking 404 errors, testing site speed, and installing page redirects to minimise the changes to your SEO performance. 

Step 6: Test & Launch 

Both before and after your site launch, Velstar will review and test every part of your store’s performance in detail – with no stone left unturned. This is because we pride ourselves on providing our clients with world-class websites and want to ensure that every ecommerce site we design and build is one that customers love using. 

But that’s just the beginning of what we offer. Our team of Digital Marketing specialists can work with you on an ongoing basis to help you establish your presence online. From PPC and social media management to email and influencer marketing, we know how to drive engaged traffic to your site across all digital channels. 

Contact Our Shopify Plus Experts Today!

If you’re an online business looking for help with your store migration from Magento 2 to Shopify Plus, we’d love to hear from you. 

Our whole ethos is about partnering with online retailers to help them grow. We’ve moved some of the biggest brands in the world to Shopify Plus and generated some amazing results. Let’s start the discovery process today – get in touch.  

searching-website-on-shopify-plus

Over the past few years, you may have noticed many big brands across the globe making the move to Shopify Plus. Here we deep dive into why it has become the ecommerce platform of choice for these merchants.

What is Shopify Plus?

First things first, it’s imperative to understand what Shopify Plus is before you decide whether it’s the right platform for you and your business. 

Shopify Plus is a cloud-based, self-hosted enterprise ecommerce platform, developed by Shopify to meet the needs of high-growth online stores. It’s the only multi-channel enterprise platform that enables merchants to focus on growth without worrying about the technical complexities of running an online business. Also, it offers businesses everything they need without a steep price tag and the hassle of other platforms on the market. 

Why Shopify Plus? 

Since COVID-19, ecommerce has fast-forwarded 5 years into the future. As more consumers shop online, merchants are trying to find new ways to get ahead of their competitors and therefore looking for a platform that allows them to do this. With Shopify Plus, they can get all the benefits of Shopify and then some. As one of the very few selected Shopify Plus partners, we have helped hundreds of merchants scale globally by harnessing the power of Shopify Plus. So let’s delve a little deeper into why they migrated to Shopify Plus…..

Unrivalled App Ecosystem 

Shopify Plus offers merchants endless opportunities to scale and advance their ecommerce offering. Shopify’s app marketplace is unlike any other. From reviews and customer service support to payments and shipping, the platform boasts a range of first-class technology partners. With each app, ready to integrate seamlessly to support your business at all angles. 

Unquestionable Security 

Shopify Plus comes PCI-DSS compliant, which is the Payment Card Industry Data Security Standard for organisations that handle credit card information. This saves merchants thousands of pounds every year and means they don’t have to worry about credit card security. 

Handles High Order Volumes 

It’s a concern for many merchants that their online store will crash during high surges of traffic, which is typical of flash sale periods such as Black Friday Cyber Monday. However, for merchants on Shopify Plus, this isn’t a concern – the platform is built to handle over 500,000 hits per minute with ease and maintains an impressive uptime of 99.99%. There’s no limit to the number of products or bandwidth your store will need to deal with the demand. All this and your online store’s performance remains untouched. 

No Transaction Fees

Unlike most ecommerce platforms on the market, Shopify Plus charges a 0% transaction fee. At its highest non-plus plan, Shopify charges 0.5%. The move to Shopify Plus is often justified in the savings made from the transaction fees alone. 

Easy To Use

Shopify Plus is easy to navigate, and merchants across the globe find it incredibly very easy to use. With a simple store editor, Shopify Plus lets you focus on selling, rather than worrying about the technicalities. 

It’s Flexible 

The platform is hugely versatile and makes customisation easy. As mentioned above, Shopify Plus has one of the largest app ecosystems in the world, all of which can be easily installed in record time. But Shopify’s flexibility doesn’t just end at the design to launch phase, the platform future proofs your store and evolves with your business.  

24/7 Customer Support 

Every merchant knows that having an online store means your business is open 24/7. So you need around the clock support to ensure issues are always attended to. Shopify Plus can help with this, offering its customers support 7 days a week, day or night. As well as ongoing access to a support team and knowledge base, Shopify Plus also offers guides, API documentation and themes to help its customers wherever and whenever they might need it.  

Automation Is Made Simple

Shopify Plus has built-in tools such as Launchpad, Flow and Scripts which help automate everything from marketing to operational flows, saving merchants time to focus on what matters: selling!

Unmatched Scalability 

Shopify Plus is ideal for retail brands who want to scale up and break into new international markets. The platform removes the barriers to international commerce, so merchants can deliver the experience their customers expect, in any language or currency. For example, Shopify Payments allows you to sell in your customer’s currency and get paid in your own currency.

Also, Shopify Plus’s tools are backed by intelligent insights which allow you to get ahead of your competitors and strengthen your international presence. Besides this, the Shopify Plus app store offers a range of solutions to optimise localisations and operations when selling internationally. 

Unlimited Staff Accounts

Another benefit of Shopify Plus is unlimited staff accounts. This allows you to grow your admin team as your business grows. 

Are The Benefits Of Shopify Plus Worth It?

If you’re still not sure whether to make the move to Shopify Plus or simply want to find out how much Shopify Plus costs, then get in touch with our team of Shopify Plus experts today. From the outset, we will discuss your requirements and personally advise you on the best solution for your business. Let’s get started!

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Shopify Plus has established itself as the fastest-growing ecommerce platform in the world. Unmatched in scalability and function, the platform is powering some of the biggest brands across the globe. From household products to big celebrity names, more and more brands are turning to Shopify Plus to host their ecommerce store. 

Want to know what brands use Shopify Plus? Here we look at some of the biggest names who made the switch to Shopify Plus to sell online….. 

Heinz

With the onset of COVID-19, the 150-year-old food giant wanted to ensure its consumers had access to its much-loved products with ease, so quickly made the switch to Shopify Plus. 

Gymshark

Outgrowing its slow Magento platform, Gymshark migrated to Shopify Plus to scale globally and hasn’t looked back! Since the migration, the leading fitness and accessory brand has become the UK’s newest £1bn company and has customers in over 131 countries. 

Finlay & Co

The iconic eyewear brand, Finlay & Co needed to make the move away from their slow Magento platform that had failed them during surges of high traffic, so made the switch to Shopify Plus. The new platform allows them to showcase their beautiful eyewear products in a new innovative way. 

Lindt 

During the COVID-19 pandemic, it became unquestionably clear to the international chocolate pioneer that it needed to adapt and start selling online. So Lindt turned to Shopify Plus to sell its seasonal chocolate to its loyal customers. The brand’s online store is also an example of how quickly a Shopify Plus stores can be created and launched.

Kylie Cosmetics

Global sensation and cosmetic queen, Kylie Jenner uses Shopify Plus to support her entrepreneurial empire. Marrying a simple design with sleek customisations the Shopify Plus platform has allowed the brand the scale. After launching on Plus, Kylie’s matte liquid lipstick sold out in seconds. 

Red Bull 

Through Shopify Plus, the energy drink enterprise is able to create a seamless and speedy store, one that perfectly reflects its brand image and customers’ demands. 

All Birds

Through the power of Shopify Plus sustainable fashion brand, All Birds have been able to give their customers a world-class customer experience, anytime and anywhere.

Morphe

Global make-up brand, Morphe has been taking the cosmetic industry by storm, inspiring creativity in its cult following with bold-coloured eyeshadow and innovative make-up brushes without breaking the bank. With Shopify Plus, the beauty brand can deliver an exceptional customer experience to its fans wherever and whenever. 

Linda Farrow 

Since launching in 1970, luxury eyewear brand, Linda Farrow has gone from strength to strength. Frustrated with its slow Magento 2 platform, the brand needed a simple, stylish and slick platform that would allow them to display their stylish products in a user-friendly way, so migrated to Shopify Plus. 

Huel

Founded in 2015, the band has grown rapidly, with 9 global online stores and over 120 staff. To improve the efficiency of onboarding new staff, Huel moved to a Shopify Plus admin. The brand can now quickly assign and unassign new staff roles across its global workforce. 

Budweiser

Shopify Plus powers beer giant, Budweiser making it easier for them to sell their trademark alcoholic drinks and manage their multiple storefronts worldwide. Because Shopify Plus is a hosted platform and a lot of the development work is taken care of, Budweiser has been able to test out the market for various new branded beverages, such as Red Lights

Public Desire

After significantly outgrowing its previous Magento platform global footwear brand, Public Desire needed a store that was fast, flexible and functional, so made the move to Shopify Plus. The new platform allows the brand’s customers to find the perfect shoes for them with ease and offers a streamless customer journey. 

Nescafe 

With a turnover of over $9 billion and more than 5000 products to its name, Nescafe is the largest brand in the Nestle family. Its array of creamy coffee products are available to buy on its Shopify Plus store. 

Personalised Co.

Personalised Co has revolutionised the way people across the globe consume nutritional products. A DTC supplement brand, Personalised Co is bridging the gap between technology and fitness. From an innovative nutritional quiz to an advanced loyalty program, Shopify Plus has completely transformed the brand’s customer experience. 

Jeffree Star Cosmetics 

American make-up artist, fashion designer and singer, Jeffree Star relies on Shopify Plus to power his beauty empire, Jeffree Star Cosmetics. Jeffree invested his life savings to start the makeup line back in 2014, the company is now estimated to sell over $100 million every year. 

Femme Luxe

The multi-million-pound fashion brand has its own mass celebrity following and needed an ecommerce platform that supported this. So made the move from Magento to Shopify Plus. The brand now has a slick, fast and functional online store that allows its customers to shop with ease and purchase their favourite influencer inspired collections in just a few simple clicks.  

Bonus. Taylor Swift 

Country-pop icon, Taylor Swift launched on Shopify Plus to sell her merchandise. The new platform allows the megastar to reach her beloved fans across the globe and with ease.

AAB Collection 

The worlds’ leading modest fashion brand, AAB sells its bespoke and limited edition clothes on Shopify Plus. Since launching on the premium platform, the brand has reported a significant uplift in traffic and conversions compared to the previous site. 

Lazy Oaf

Inspired by teenage rebellion and youth nostalgia, Lazy Oaf sells its irreverent streetwear collection on Shopify Plus. 

Victoria Beckham

Ex-spice girl and fashionista, Victoria Beckham has become one of their most iconic designers of the 21st Century. To scale globally, Victoria Beckham uses Shopify Plus. 

Rebecca Minkoff

To display her extensive footwear, jewellery, accessories and footwear collections, Rebecca Minkoff utilises Shopify Plus.  

The New York Times

With 1 million digital subscribers and a revenue of over $800 million, The New York Times leverage the power of Shopify Plus to sell books, branded merchandise and photography to its worldwide audience. 

British Broadcasting Corporation (BBC)

To sell its variety of products including books, clothes, home decor and entertainment, the BBC use Shopify Plus. Since launching on the platform, they have seen significant revenue growth. 

Tesla  

The electric vehicle and clean energy company, Tesla relies on Shopify Plus to accelerate business growth. Via Tesla’s online shop, customers can purchase anything from charging devices to hats and toys. 

Lavish Alice

Contemporary women’s wear label, Lavish Alice is selling more thanks to the scalable, flexible, and secure self-hosted Shopify Plus platform. 

ColourPop Cosmetics

ColourPop redefines luxury beauty by creating high-quality products at affordable prices. Because of Shopify Plus, the brand has been able to scale globally, whilst also displaying its products in a way their customers love.

Fitbit

The fitness fast-tracker sensation, Fitbit can stay one step ahead of its competitors with Shopify Plus.

Missoma

You’ve probably seen Missoma’s modern jewellery collections being worn by A-lister across the globe. The brand chose Shopify Plus to drive its online business forward. 

KKW Beauty

Following in her younger sister’s footsteps, Kim Kardashian West’s global beauty enterprise is powered by Shopify Plus. The platform allows KKW Beauty to handle peaks in traffic and big product drops following item purchases of highly anticipated products. 

Santo Remedio 

Last but certainly not least, health and medical experts, Santo Remedio. The brand relies on Shopify Plus to deliver a seamless customer experience, as well as contribute to the growth of founder and best-selling author, Dr Juan Rivera.

Your Shopify Plus Partner Agency

If you want to make the move to Shopify Plus, get in touch with our team of ecommerce experts today. Let’s build something together!