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So, you’ve successfully set up subscriptions on your Shopify store. Now it’s time to optimise your approach and grow your subscription business. 

Whether you’re an established subscription brand or you’re just starting out, convincing customers to opt-in to your subscription service can be tricky and hugely competitive. To help you, we’ve put together a list of tried and tested methods to grow your subscription business and scale without limits. 

1. Improve your email marketing tactics

Email marketing is an incredibly powerful marketing tool. In fact, email marketing has a return of investment (ROI) of $36 for every $1 spent. So, if you’re not including it as part of your growth strategy, start now. 

Email marketing is just as important for subscription-based brands as it is for one-off sale brands. This is because emailing your customers keeps them continually engaged and your brand top of mind. However, to be successful and drive significant results, your emails need to be highly personalised and targeted, to avoid spamming your customers. 

When it comes to email campaigns for your subscription-based business, address the following:

  1. Customer acquisition
  2. Engaging your existing customers 
  3. Turning regular customers into subscribers
  4. Gather more information about your customers so you can market effectively to them
  5. Reactivate inactive subscribers  

Any results-driven email campaign will incorporate these five tactics within their email campaign and translate them into engaging messages. 

2. Create a loyalty or referral program

Ecommerce owners who embrace subscriptions have better customer retention because of the recurring nature of subscription purchases. But you should go one step further to cultivate a community of loyal fans by implementing a reward or referral program. 

For example, you could give referred customers a juicy discount, and give those customers who are referring a free month’s subscription or discounted shipping, etc. 

You might also want to leverage your loyalty program email campaigns to help build stronger connections with your subscribers. This will help communicate your brand values, up-sell and cross-sell.

Finally, we recommend creating a tiered loyalty program, so your subscribers having a reason to stick around and something to work towards. Benefits might include:

All these extra perks will help you turn regular customers into loyal subscribers and ensure you retain them for longer. 

An example of a subscription brand that implemented a tiered loyalty program and has achieved enormous success is the UK’s largest gin subscription club, Craft Gin Club. Using Loyalty program provider, LoyaltyLion’s integration with subscriptions app, ReCharge they included a subscriber tier that allowed subscribers to earn 200 points for every box they receive. On top of that, Craft Gin Club awards their most loyal subscribers with exclusive discounts on their subscription box and vouchers to use on their members-only store. For example, a subscriber who collects 1500 points can either apply for a £5 voucher or have a £15 discount on their ‘Gin of the Month Box’. 

Since implementing a loyalty program, Craft Gin Club has increased its repeat purchase rate by 46% and member spend by 51% thanks to redeeming subscribers

3. Start texting your subscribers

These days, people are constantly on their mobile phones. In fact, it’s estimated that people check their phones on average 150 times a day. That’s a lot, right? 

This offers merchants an incredibly lucrative opportunity to communicate with their customers more effectively on the channel that they use the most. And with 90% of SMS messages read within 3 minutes, merchants can be confident that customers are reading the content they’re sending.

So how can you use SMS to grow your subscription business?

Well, you can use SMS to keep your brand top of mind by sending subscribers weekly, monthly, bi-monthly reminders about their subscription. Also, you can keep customers updated on the shipping process to create a sense of anticipation and connection to your brand until their package arrives at their door. 

Other ways to use SMS for your subscription business include sending out discount codes, referral links, renewal reminders, subscription order abandonment, upcoming payment reminders, failed payment alerts, etc. The most important thing to remember with SMS is that it works best when the content included is time-sensitive and actionable. Sending text messages that fit these criteria can help you keep more of your subscribers. If you want to implement SMS into your subscription-based business or simply want to find out more about it, get in touch with our team of SMS experts today! We work closely with many industry-leading third-party SMS apps that will help you reach your customers wherever and whenever you need to.

4. Leverage user-generated content (UGC)

UGC is a great way to build trust with your customers because it communicates your brand’s authenticity and provides social proof, which customers value. For this reason, you should build UGC around your subscription business. Not only will it keep your customers coming back for more, but it will also reassure new subscribers that they’re making the right decision.

Encourage your subscribers to share photos and videos of their products on social media using a specific hashtag, as well as leaving a review on your site. And why not go one step further and reward customers with extra loyalty points if they share images of themselves using your products. 

For example, beauty brand Birchbox uses a branded hashtag #futureiscasual extensively to encourage users to create & share content around it.

5. Invest in influencer marketing

Influencer marketing is becoming an increasingly popular advertising avenue to boost brand awareness and grow revenue, and subscriptions are no exception.

Reach out to influencers and ask them to promote your subscription offerings and set up long-term partnerships with selected, relevant influencers. This is especially useful given the longevity of subscriptions. 

There are lots of subscription brands, including Bitsbox, Wild and our client YourZooki, that have grown their businesses through influencer collaborations and haven’t looked back since. 

Wrapping up

Ultimately, a successful subscription-based ecommerce business is about more than just a great product. That’s the first step. That’s what gets a customer to subscribe. But for your business to stand the test of time and really grow, you’ll need to focus on building strong customer relationships from the get-go. And the tactics outlined in this article will help you do exactly that. 

Here at Velstar, we specialise in subscriptions and have helped hundreds of ecommerce brands scale their subscription services. So if you need help to implement anything discussed above, or simply want to find out more about subscriptions in general, please don’t hesitate to contact us today!

Whether they’re purchasing their weekly groceries or topping up on their favourite vitamins, these days consumers demand a shopping experience that is convenient and easy. This is where subscriptions come in. 

They take the hassle out of purchasing products on a regular basis. And more and more ecommerce businesses are taking note. In fact, the subscription ecommerce market is projected to reach $473 billion by 2025, making it an exciting opportunity for business owners looking to scale. Need more proof? Take a look at these 15 subscription-based brands on Shopify.   

Here we deep dive into the benefits of recurring payments, the variety of subscription business models out there and how to get started with subscriptions on your Shopify store.

Why start a subscription business on Shopify?

An ecommerce subscription model offers customers a cost effective way of buying the products they want on a recurring basis. This can be the replenishment of the same items, such as razors, or the curation of new and surprise items. 

So, how does a subscription business model benefit your Shopify store?

1. Increases Customer Lifetime Value (CLV)

Due to the recurring nature of subscriptions, they help to create a loyal fanbase of repeat customers easily. But keep in mind, with loyalty and retention, it all depends on customer experience and satisfaction. If a customer has a bad experience with your business, chances are they won’t be subscribing for long. 

2. Predictive revenue

Subscriptions on Shopify make it easier to predict future revenue and forecast cash flow for other business expenses. This peace of mind is particularly handy if you’re a new startup with ambitions to grow quickly. 

3. Streamlines shipping

The regularity of shipments streamlines your Shopify business’s fulfillment process and keeps costs consistent. 

4. Lowers Customer Acquisition Costs (CAC)​​

On a pay-per-product pricing model, you have to invest a lot of time and money into marketing and sales in order to attract new customers. However, with subscriptions, customers make payments on a recurring basis so you don’t have to invest as much in acquiring new customers to keep your business going.

5. Up-selling and cross-selling are so much easier

When you choose a subscription-based business model, you’re better positioned to make more revenue from existing customers than those that aren’t. This is because you have continuous contact with your customers, building trust and loyalty, making it easier to market additional products to them.

As you can see, launching a subscription business has many advantages. The next step is choosing the right subscription model for your Shopify store.

Most common types of subscription models

The three most common types of subscriptions are curation, replenishment and access. Each subscription model comes with its own distinct set of benefits and drawbacks, so choosing which is the best fit for your business will come down to the type of products you’re selling and your business goals and objectives.

1. Curation business model (subscription boxes)

This is one of the most popular subscription business models, implemented by brands like Birchbox. This subscription model seeks to surprise customers with new, highly personalised items. 

More often than not, businesses that adopt the curation model tend to sell fashion apparel, beauty or food, but it can work well across other verticals too.

2. Replenishment business model

This model is all about convenience. Replenishment subscriptions allow customers to automate the purchasing process of essential products, such as diapers, vitamins and pet food. If your product doesn’t need to be replenished regularly, chances are the replenishment model isn’t right for your business.

3. Access business model

The access business model is all about exclusivity. Access subscribers pay a monthly fee to get member-only perks, such as lower-priced products.

Bonus: Add-on subscription business model 

Technically, this isn’t a business model, however, it’s an approach some merchants take to add subscription services to their existing business. It’s a flexible way of adopting subscriptions without committing to one revenue model or changing your business entirely. So if you’re unsure about subscriptions, adopt the add-on business model and explore the subscription ecosystem further.

How to set up subscriptions on Shopify

Establish which subscription model is right for you and consider the following: 

Whether you’re adding recurring payments to your existing business or creating a subscription-based business from scratch, launching subscriptions is simple on Shopify. Generally, there are two approaches to selling subscriptions: integrate a Shopify app or build your own custom solution. 

1. Integrate a Shopify subscription app

Shopify’s app store offers lots of different subscription apps to choose from. To save you time, we’ve rounded up a couple, starting with our go-to, ReCharge subscriptions. 

2. Build your own custom subscription solution

We can help you build your own custom subscription solution. Shopify recently introduced Subscription APIs and tooling, enabling developers to build public or private bespoke subscription experiences within the Shopify Checkout. 

It’s worth noting that the new Shopify Subscription API, allows ​​apps like Recharge and Bold to connect to Shopify to create and process subscriptions directly through the Shopify checkout. So it’s not a matter of choosing between Shopify’s subscription API or a subscription app, you can have both.

Before the announcement, there were two separate checkouts, the subscription app and Shopify. Customers would go through different checkouts depending on the contents of their cart. Now, merchants can use subscription apps like ReCharge and Bold for customer and subscription management, while order processing will take place through Shopify and its native checkout. One unified checkout for subscription and one-time products. 

Your Shopify subscriptions experts

Subscription models are incredibly lucrative – when done right. They not only increase CLV, but they also make shopping with your brand easy and convenient. What’s more, you don’t need a huge budget or advanced technical knowledge to get started. 

At Velstar, our ecommerce experts have helped hundreds of brands sell subscriptions on their Shopify stores, and we can do the same for your business. Whether you’re new to recurring payments and require assistance with the implementation, or need support optimising your current subscription program, get in touch with us today! 

Running a successful Shopify store is about more than just high-quality products and great branding. It also has a lot to do with how well your store ranks in search engines like Google. In fact, 75% of people will never scroll past the first page on a Google search, which is why you need to rank on page one of Google if you want customers to find you. 

However, securing these top positions in search engines is no simple task, especially when you’re new to ecommerce and don’t have a significant marketing budget. 

Thankfully, Shopify’s app store provides you with a range of handy apps and tools that have been designed to help you make your Shopify store more SEO friendly. Whether you’re a beginner or an SEO expert, there’s an app to suit all needs and budgets. 

We’ve hand-picked 15 of the best Shopify SEO apps out there that will guarantee to take your ecommerce business to the next level. So without further ado, let’s take a look…

1. SEO Manager

The SEO Manager Shopify app makes it easy for you to understand and implement SEO measures. It allows you to create custom meta tags, titles, keywords, as well as descriptions of your website. Also, it gives you relevant feedback on how those categories are performing on a global scale.

This is the go-to app for SEO beginners, because it provides lots of pre-made templates to choose from, and makes helpful suggestions on how you can improve your Shopify store’s SEO. On top of that, SEO Manager allows you to test and preview how your site will perform in the ranking system, which is great for reviewing what needs fixing straight away. 

You can start using SEO Manager with a 7-day free trial to decide if they want to continue using it. Then, it costs $20/month.

2. SEO Optimizer: All‑in‑one SEO

The SEO Optimizer Shopify app constantly monitors Google’s updates and adjusts accordingly. What’s more, the app comes with many other handy features including image and text optimisation, which helps to reduce page load times. And the app also takes care of meta tags, broken links and automatically adds JSON-LD to your store.

The SEO Optimizer offers a free package with limited features. After that, packages range from $29.88/month for the Pro package and £44.99/month for the premium package.

3. FavSEO

The FavSEO Shopify app allows merchants to edit and analyse title tags, as well as meta descriptions, item collections and pages, all in one central dashboard. It also cleverly recommends keywords enhancement and informs you which product descriptions can be improved so they rank better. What’s more, it also comes with live chat support to help you every step of the way. 

You can start with a 10-day free trial, then opt to stick with a free plan if you find it’s sufficient. Users who need additional features can upgrade to a Premium plan that costs $20/month.

4. SEO Doctor

The SEO Doctor Shopify app is another excellent app for SEO beginners. It will identify issues, fix them and boost traffic all at the same time. The app offers a large wide variety of features, including sitemap integration, structured data, 404 error fixes, and image compression. 

Users can install SEO Doctor for free. But if you wish to upgrade to Pro-Automated package, it costs $14.99/month.

5. JSON-LD for SEO

The JSON-LD for SEO app allows you to earn more qualified traffic and gain more authority, as well as instantly connect hundreds of fields needed by Google for Rich Results, Rich Snippets, and Google Merchant Centre. It also gives you automatic updates on how your data is performing. 

At first glance, JSON-LD for SEO seems expensive. The cost is a $299 one time payment. However, when you consider the monthly cost of an SEO app over time, it’s not as expensive in the long run.

6. Schema Plus for SEO

First things first, what makes the app one of the best Shopify SEO apps out there is because Google software engineers were the ones who helped develop it, making it one of the most advanced schema apps in the world. As far as SEO optimisation is concerned, that’s pure gold.   

The app adds an advanced markup code to your Shopify store, allowing it to be indexed more efficiently by various search engines. Ultimately, it makes crawlers understand the content of your store better. This translates into more streamlined connectivity to search terms and can bring your site to relevant customers faster. 

Schema Plus is the only schema app that reports the content of your reviews to Google. This means your reviews will be included in your schema and will be shown on Google results as “star” ratings, which take your store up a few notches in terms of trustworthiness. 

After a 7-day trial, if you decide the Schema Plus app is suited to your business needs, after that it costs $14.99 to keep the app running.

7. Plug In SEO

The Plug In SEO Shopify app offers merchants two visions. One is free, which is best if you’re looking for a basic SEO optimisation tool for your business. But even though it’s free of charge, the plan still allows you to check an unlimited number of pages for SEO issues with its smart page analyser. 

Alternatively, the paid edition Plug In SEO Plus, which costs $20/month, is for more experienced users who want to deep dive into data. As well as a great feature pack and unlimited access to optimisation tools, you will be eligible for premium support from the app developers, too. This includes the option to have custom templates created to fit your store’s unique needs, and at no extra charge.

8. AMP By Shop Sherif

It’s now more important than ever before that your Shopify store is optimised for mobile. AMP (or Accelerated Mobile Pages) is an initiative invented by Google to speed up the mobile web. This app allows you to create AMP versions of your most popular Shopify pages and indexes them with Google for nearly instant load times, faster mobile loading speed, and higher mobile search results.

Boasting a 5-star rating on the Shopify app store, AMP by Shop Sherif is a hit with users too. Pricing options are flexible. You can use a free version with limited features if that’s all you need. Alternatively, if you require more functionality, you can upgrade to the Hobbyist ($9/month), Company ($29/month), or Enterprise ($99/month) plans.

9. Bulk Image Edit ‑ Image SEO

When it comes to site speed, file size matters. That’s where the Bulk Image Edit Shopify app can help. This app allows you to add watermarks to your images and fits them to scale and size images for a variety of platforms. It also allows you to minimise product or theme asset image file sizes whilst retaining the quality of the images. Also, you can bulk update image alt text and file name with customisable templates to reflect your branding. This app is a great choice if you have lots of visual data. 

A free starter plan is available. But you can upgrade to Basic ($9.99/month), Professional ($19.99/month), or Advanced ($49.99/month) plans as well.

10. Image Optimizer

Again, if you have an image-rich store, then you’ll need an image optimisation app. Image Optimizer Shopify app automatically compresses images to minimise file size without risking image quality. With compressed images, store loading time, user experience, and SEO all improve.

The Image Optimizer app can convert images from PNG to JPG and reduce the file size up to 80% of the original size. It also backs up original images before making any changes. This gives you peace of mind, because should anything go wrong, you can be safe in the knowledge that you can restore your images with just the click of a button. Once you install the app, it will automatically scan all your existing images and optimise them, as well as periodically scan for new images, which means there is no need to worry about slow and unoptimised images ever again. 

You can either opt for the free plan or upgrade to Basic ($4.99/month), Advanced ($9.99/month) or Premium ($19.99/month) plans instead.

11. Tiny IMG SEO & Image Optimizer

The Tiny IMG SEO Image Optimizer app uses an intelligent algorithm to compress images by 70% without losing the image quality. The app also lets you choose particular compression methods for your images, optimises SEO related to your pictures, and provides 30 days’ worth of backup so you can restore your data whenever you want.

The app is free to install, but after that, its package includes monthly or usage-based charges, which are billed every 30 days.

12. AVADA SEO Suite

AVADA SEO Suite is a comprehensive SEO optimisation tool for Shopify. From improving your site speed to standardising your meta tags, it does everything you need to improve your online store’s rankings. On top of that, the app is continually being upgraded and provides weekly reports, so you continually improve your SEO game. 

However, AVADA SEO Suite is no longer a free application. There is now a free and premium version. As part of the free version, you can optimise up to 50 products per month and get access to some of the basic app features (alt text optimisation, SEO checklist, 404 pages scan, sitemap). The premium version costs $29 per month and unlocks unlimited image optimisation, meta tags, SEO analysis, and many other features.

13. Smart SEO

The smart SEO app automatically generates meta tags, alt tags, fixes broken links and helps you manage your Shopify store’s sitemap, ensuring you’re well on your way to securing those top rankings. 

This app is particularly useful if you’re running a store in multiple languages because it has a dedicated functionality to optimise multi-language meta tags. If you want to learn more about going global, then check out our resource on Shopify SEO: Best Practices for International Expansion.

Smart SEO is also great for providing JSON-LD data to search engines to improve your rankings. The structured data generated by Smart SEO is the most complete among all SEO apps for Shopify. For example, you can generate structured data for every product on your collection pages. 

Like many of the apps discussed in this article, you can start with a 7-day free trial, spending $4.99/month after the trial expires if you decide to continue using the app.

14. Nada – Sort Out-of-Stock Products

If your products sell out quickly, you should never just switch your product page to drafts. By removing them, even just temporarily, you’ll lose a source of organic traffic. This is because when you un-publish a product in your Shopify store, it generates a ‘404 not found error’ with no re-direct, and Google will penalise you for this. 

The best way to optimise your product pages’ SEO is to ensure all your products are active and visible, and this means ensuring your in-stock products are at the top of your collection pages. This is where the Nada app can help. It automatically sorts your collection pages, as your inventory quantities change, and ensures hidden product pages are redirected to the homepage or any other page you want to drive traffic to instead. ​​Nada starts at $9.99 and comes with a 7-day free trial. The pricing is defined by your Shopify store plan and can go as high as $79.99 if you’re on Shopify Plus.

15. DropInBlog ‑ SEO Friendly Blog

Having a Shopify blog on your store is important It’s where your customers connect with your brand, build trust and ultimately boost your search ranking too. Out-of-the-box Shopify comes with basic blogging management capabilities, but if you really want your blogs to stand out, you should install apps like DropInBlog. 

This app comes with lots of great features, allowing you to customise your blog page in terms of layout, colours, fonts to suit your branding. 

The app also comes with a handy ‘Add Shopify Product’ function, which allows customers to add products directly from your blog posts to their shopping cart. On top of that, it comes with an SEO analyser which gives you feedback on how your content scores in terms of SEO. 

We’ve integrated the DropInBlog app on a number of clients’ sites, including health and nutritional brand, SCi-MX. If you want to hear more about the importance of blogging and what it can do for your Shopify store’s rankings, check out this resource on Why You Should be Blogging on Your Shopify Store.

We make Shopify SEO easier

Any successful merchant will tell you SEO is crucial.

If you’re focusing on improving your Shopify store’s organic traffic to grow your business, these SEO apps are a great place to start. But if you need some assistance on where to begin, or would like to understand more about where your online store ranks against your competitors, you can book a free SEO audit today, our Shopify SEO experts are happy to help. 

Alternatively, if you have figured out your store’s SEO, it may be a good time to focusing on other areas of your business. Check out this list of 7 Shopify Plus integration to scale your sales.

Most companies announce new products and inventory arrivals on social media. It’s a smart move given that social media is where consumers spend the bulk of their online time. More importantly, 57% of consumers will follow a brand because they want to learn about new products or services, and 47% will follow to stay up to date on company news.

What’s more, social commerce is booming! Across the globe, revenue from social commerce will grow 28.4% annually from 2021 to 2028, reaching an eye-popping USD 3,369.8 billion by 2028.

But take care, as where you have customers, you’ll need customer service. If consumers discover your products on Instagram or Facebook, you need to ensure that your customer care reps can answer their queries on those channels. After all, it’s where many consumers make their purchasing decisions.

Here are 5 tips from our partners at Gorgias for extending your customer service to social media:

Tip #1: Don’t wait for a customer to arrive on your website to engage

Respond to customers who ask about your products on the same channel they’re posted. If a customer inquires about your cool new earbuds on Instagram, send them your product info on that same channel. It will increase your sales and ad effectiveness by the equivalent of a 5% increase in ad-spend.

Tip #2: Use macros to respond quickly

Responding to product queries quickly, and correctly on social media, can be a bit of a challenge. It’s not unheard of for a single post or TikTok video to generate thousands of comments and questions, all of which need to be acknowledged quickly, and on-message.

Create macros — or pre-written responses — to routine questions, such as your shipping and returns policy, or whether your clothes run large. Macros make quick work of responding to queries asked on social media.

Tip #3: Automate personalisation via integrations with Shopify data

Deep integrations between your Shopify store and helpdesk platform will allow you to personalise your responses to posts based on any number of data relevant points. For instance, you can leverage a customer’s order history to drive revenue and delight customers.

If a customer comments on your post that they love a pair of pants and your agent sees they’ve ordered them before, you can comment “We love that you love them! DM us for a coupon code to get free shipping on your next order.” Or, if a customer comments that they didn’t like their most recent order, you can refund it in a matter of seconds through your helpdesk, and then reply to the customer and let them know they’ll see a refund shortly, and ask for their feedback on how you can improve for next time.

Tip #4: Centralise all tickets so you can respond to posts quickly

Some third-party helpdesk tools, like Gorgias, will store all the questions and comments your store receives from a consumer in a central location. And because Gorgias merges everything into one platform, if a customer reaches out via live chat and social media, your customer care reps can easily see it’s the same customer and merge those tickets into one, as well as respond on the appropriate channel. This avoids your support team from having two people answer the same question and ensures everything is streamlined. It also means your customer care representative can send a highly relevant response.

What’s more, if a customer requests a change to an order via Instagram (or any other social channel), the customer care rep can edit the order, modify subscriptions, refund payments and notify the customer on Instagram — without ever leaving their helpdesk.

Tip #5: Leverage machine learning to personalise social media experiences

Shoppers appreciate it when brands tailor an experience to their personal tastes. The first step is to identify a customer’s preference through your helpdesk. With Gorgias, built-in machine learning detects and filters comments into buckets based on their intent. So if a customer is a social lead, meaning they have high intent to purchase based on their sentiment, then they’ll automatically be sorted to the social leads bucket, so your team knows to customise their response to one that encourages a purchase.

If you haven’t extended your customer care to social media you’re missing out on a great opportunity to win new customers, increase sales, and demonstrate to the large numbers of people just how brilliant your brand is.

Want to learn more about Gorgias? Get in touch with our team of Shopify experts today!

About Gorgias:

Gorgias is a customer support platform. It allows merchants to handle customer service tasks from one centralised place. From email and live chat to social media and SMS, it makes communicating with your customers as easy as possible.

Your customers don’t want more marketing automation.

In this article, our partners at Cartloop are going to talk about why you should take your SMS game *conversational—*theoretical and actionable strategies included. And why is this so important for ecommerce brands.

It’s not every year a new marketing channel appears. Cartloop shows you how you can meet your customers where they are and forge stronger relationships under one communication channel — a text conversation.

First, let’s see what conversational SMS marketing is all about.

What is conversational SMS marketing?

Unlike marketing blasts which push out promotions and discount codes with no intention of offering personalised real value, conversational SMS marketing focuses on engaging customers, offering support, getting real-time feedback, and forging stronger relationships.

It’s an empathy-driven approach, which other mediums like email or push notifications hardly offer.

This has a number of benefits, like reducing the number of support tickets, increasing customer retention, increasing LTV, converting more abandoned carts and driving insane ROI. With conversational tools such as SMS, your shoppers are guided and nurtured through every step of their journey. And the best part is it’s all happening under a single point of communication – their phones.

Writing content that’s appealing to the masses is easy, however, adopting a conversational approach means you are interacting with customers as if you are interacting with friends.

In a nutshell, it’s all about elevating the customer experience with a human approach to build stronger connections between your brand and your customers.

Now, let’s see why you should adopt a conversational approach.

Why you need conversational SMS marketing

In ecommerce, the human element that your customers crave is lost. So SMS — specifically conversational SMS, is bringing the real-world experience of being in a store to the online medium.

And the 2021 trends are aligned. Shopify Plus just released their annual report that spells out the 5 trends they predicted to be the future of ecommerce in 2021 are:

  1. Ecommerce boom fuels record online competition
  2. New consumer behaviours are reshaping future retail
  3. Fulfilment emerges as a competitive differentiator
  4. Brand building challenged by marketplace dominance
  5. Retention becomes a top priority as acquisition costs spike

In short, customer experience will be at the forefront for everyone in the ecommerce space.

It’s about delivering connected experiences from fleeting transactions, knowing what your customers want, and keeping the human element in ecommerce.

But how do you differentiate conversational from automated?

Conversational vs automated SMS marketing

It’s about responding instantly and reacting appropriately. SMS in its nature is a two-way communication channel. Personal, intimate and real-time.

Going beyond automation with a conversational approach means getting used to the idea of treating SMS like a personal channel between you and your shoppers.

This is important because your shoppers are granting you access to their personal space — their mobile phones, which is all the more reason you’ll need to shift your mindset and be more sensitive in how you come across in your messaging in text messages.

A conversational text messaging approach means adopting a human approach and personalisation that goes beyond Hey, {{First Name}}.

Here’s why conversational SMS brings you a competitive advantage:

  1. You can combine sales and support in one communication and save hours and costs in customer support. Read how LEVO did it in just one month and drove 28x in ROI.
  2. You can build and scale sustainable relationships with your customers and increase retention
  3. 90 seconds in average response time from customers, with a 55% reply rate
  4. High engagement score that drive action during crucial micro-moments with customers
  5. You create memorable shopping experiences

The biggest mistake that DTC brands often make when they first get started with SMS marketing is overusing the channel in the hopes of securing faster ROI. This not only renders your texts useless but obliterates your shoppers’ trust that you’ve worked hard to cultivate.

SMS marketing has the potential to be one of your most engaged and successful channels – that’s why cultivating and sustaining that sense of trust and rapport is crucial.

Next, let’s see how this applies to SMS marketing campaigns.

Conversational vs automated SMS campaigns

If we could simplify their differences, most of the time SMS campaigns are static, whereas event-triggered texts are dynamic. But of course, this depends on which SMS marketing platform you team up with. At Cartloop, all texts are conversational. No matter the trigger, shoppers can reply and engage in a 1:1 conversation with your brand.

SMS campaigns are usually one-off messages or manual broadcasts that you send to highlight, notify, and inform your customers. Event-triggered texts behave like marketing automation and drip campaigns. Expert tip: Switch to two-way SMS campaigns when you want to highlight seasonal, time-limited deals to drive urgency and provoke an immediate conversation.

SMS automation or flows allow you to automate sending personalised, tailored texts when a shopper meets specific factors or an event occurs. For example, when a shopper abandons their shopping cart or becomes a new subscriber. This is one of the stages at which you can capture your customers’ attention by reaching out at the exact time of abandonment and ask a simple “how can I help?” to find out the root cause that will help you adjust your business and know your customer from the inside out.

In short, you’ll need to master how to enable two-way communication for both SMS campaigns and SMS automations to deploy a complete and effective conversational SMS marketing strategy.

Why should I install Cartloop on my Shopify Plus store?

Installing a conversational SMS marketing tool that helps you build long-term relationships will not only drive you higher ROI, but will also offer shoppers a way to connect with you seamlessly. Choosing the right solution for your needs is critical, as not all SMS marketing apps offer the same features and performance. There’s a thin line between annoying your customers and actually delighting them.

Brands will continue to focus on marketing tools that enhance CX and create hyper-personalised experiences, and below are the reasons why Cartloop is your best choice.


Nowadays, customers have mercurial preferences and even bigger demands to be met. You’ll need to figure out a cost-effective way to keep them nurtured and engaged through every stage of their journey.

Moreover, your customers need instant gratification. You can quickly lose them, both new and old, to competition if you’re not providing a seamless experience across the board.

In conclusion, SMS marketing has the potential to be one of your most engaged and successful channels – that’s why cultivating and sustaining that sense of trust and rapport is crucial. Ready to start building memorable customer experiences and humanise the key touch-points in your funnel? Try out conversational SMS marketing with Cartloop. Schedule a demo or try it out for free — your first 14-days are on us!

Other SMS resources

Here’s a list of other resources you might find useful on SMS marketing for your Shopify Plus store:

Every day, 7.5 million blog posts are published online. That’s a lot of content, and this figure is continuing to rise. 

In a post-pandemic world, ecommerce businesses are trying to find new ways to stand out from the crowd, drive more traffic and ultimately convert more sales. Blogging is a strategic part of this. So, if you don’t have a Shopify blog yet, then you’ll want to start now to avoid missing out.  

In this article, we look at the benefits of having a blog for your online business, how to upload a blog onto your Shopify store and examples of some of the best Shopify blogs out there.

Benefits of using your Shopify blog

Using a Shopify blog on your online store makes it easier to:

1. Build trust with your customers

Nowadays, consumers are cynical about buying from brands they don’t know. This is where blogs can help. When your Shopify blog content is relevant and up-to-date, customers are more likely to engage with your content and stay on your site for longer. A comments section on a blog post is also a brilliant trust signal for customers, it’s proof that other people are engaging with your content and this helps to cultivate a community of loyal fans

2. Improve your Shopify SEO rankings

Multiple Shopify blog posts can help increase your store’s rankings in search engines like Google. So be sure to optimise your content with relevant keywords and backlinks. Also, if you’re looking to take your store globally, then check out this handy article Shopify SEO: Best Practices for International Expansion

3. Convince a customer that your products are right for them

Product descriptions are great, but you don’t have enough characters or space to write detailed information about your brand or the products themselves. This is where blog posts come in handy. Blogs give you a chance to talk to your customers and explain everything you want them to know in a way that resonates with their daily lives. When thinking about blog content ideas, always focus on topics around how your products benefit a customer and solve a problem they might have. And don’t forget to always backlink your products to your blogs with clear CTA’s throughout. This will make it easier for customers to make that all-important purchase if they decide to buy from you.

4. Communicate your brand’s personality and values

Regular blog content is an effective way to communicate your brand’s unique personality and values. You can write blogs in your business’s unique tone of voice and cover niche topics that your audience will find interesting and relatable. So, get creative, and give your customers a reason to keep reading and purchasing!

Tips for creating high-value blog posts

To make the most of your Shopify blog, you should be prepared to invest time in maintaining it. This means publishing original content, writing with your customers in mind, and injecting as much value as possible.

When drafting your blog content consider the following: 

  1. Have a clear goal in mind: Ask yourself why you’re writing the blog in the first place. 
  2. Avoid the hard sell: Your blog should promote your products, but it shouldn’t be sales-focused. Instead, educate, entertain and delight customers with relevant, high-quality content. 
  3. Quality over quantity: Whether you’re writing an in-depth how-to article or a brief roundup of monthly news, always have your customer in mind. Keep your blog concise and establish your expertise. 
  4. Write simple sentences: Avoid ‘keyword stuffing’, as this can make your blog difficult to read. Keep it simple and speak in the language your customers understand.
  5. Consistency: If you only post one blog a month, that’s okay. Just make sure you’re consistent. 

How to add a Shopify blog to your store

Activating your Shopify blog is easy. Simply go to your Shopify admin area and click “Online Store” on the left side of the menu. On the sub-menu, click “Blog Posts”. At the top, click “Manage Blogs”, and then on the top right, click “Add Blog”. Give your blog a name and then add it to your site’s navigation menu. 

Shopify’s blog management capabilities

With blogging, it’s all about content: what topics you discuss, what your customers are interested in, and how far and wide your content is shared. Luckily for you, by default Shopify makes it easier for your customers to find, explore and share your content. 

On Shopify you can:

Manage comments section

Shopify gives you control over how your comments are displayed on your blog posts. For example, you can:

Schedule a publish date

On Shopify, you can set a specific publish date for your blog in advance to align with your content calendar and promotional offers. This also allows you to streamline your content: scheduling multiple posts at once and setting them to publish once a week, for example. You can also backdate a Shopify blog post. 

Display an excerpt from a blog post

On your Shopify blog main page, you can feature an excerpt of a post (including images, text, and links).

To add an excerpt to your Shopify blog, go into one of your blog posts and under the text box, click “Add Excerpt”.

Organise your blog posts with tags 

Shopify gives you the flexibility to assign one or more tags to a blog post so that customers can easily find blog posts relevant to that category. For example, when a customer searches for a particular tag on your store, matching blog posts will appear in the search results.

Optimise social media engagement with icons

Almost all Shopify themes include social media buttons for Facebook, Twitter, Instagram, YouTube, Pinterest, etc. If your theme doesn’t include these buttons, we can add them using an app or code. (If you require expert help with this, get in touch with our team of Shopify developers today).

Invite customers to subscribe to your blog content

Shopify automatically produces an RSS feed for every blog that you create, so customers can subscribe to it and receive notifications when you publish a new post. The feed URL is the blog page URL with .atom appended. For example, Customers can also subscribe to your blog feed using FeedBurner.

Promote featured posts

It’s often the case that particular blogs will perform better than others – either it drives more traffic, or it significantly generates more sales. It’s these types of blogs that you want people to find quickly and easily. On Shopify, this isn’t a problem, you can position a featured blog post, so it appears on your store’s homepage.

Search engine optimisation (SEO)

Out-of-the-box Shopify makes it easier for search engines to find your store. Its SEO functionality allows you to edit content, such as page titles, meta descriptions, and URLs, for each blog post.

Within a blog post, below the text box is a section titled, “Search Engine Listing Preview” you can manually edit the text. Use keywords, engaging language and a clear CTA to help people find your content and click the link.

The page title and meta description have character limits. If you enter more text beyond the character limit, then your page title and meta description will be shortened in search engine results. Shopify shows you a preview of how this will look in the search engine.

Customise your Shopify blog with apps

Shopify gives you the freedom to customise your blog section with additional functionalities and features. To do this, you just need to head to Shopify’s third-party app library and find the app that’s right for you. Each app seamlessly integrates with Shopify, so you can have your blog section looking the way you want it to, in no time at all. 

For example, one app that’s particularly popular with merchants is AddThis, which makes it easier for customers to share blog content across their social media channels. The app allows you to customise the icons to suit your branding and connects to over 200 different social networks, including Messenger, WhatsApp, Facebook, Twitter, and many more. Also, you can use AddThis Analytics to get valuable insights into customer engagement. 

Another app that merchants find useful is the Related Posts app. This allows you to suggest other related blog posts of yours to customers on your Shopify blog. It’s great because not only does it give your customers a reason to stay on your site, it also increases brand engagement and it’s great for SEO.

Shopify has over 4000 apps, so if you want to do something with your blog, there’s probably an app for it. But if not, get in touch with our team of Shopify experts and we’ll build one for you.

Shopify vs WordPress: which is better for blogging?

It’s no secret that WordPress is primarily used as a blogging platform and many marketers enjoy working with WordPress for its content-driven architecture. However, when it comes to selling online, especially for high growth direct-to-consumer brands, we suggest steering clear, and instead use the ultra-scalable and secure Shopify platform. 

What about WooCommerce? Well, it just doesn’t compete with what Shopify can offer and we’re finding more and more merchants moving away from WooCommerce to Shopify for a number of reasons. If you want to find out more about the comparison between the two platforms, then check our article on WooCommerce to Shopify: Reasons to Make the Move Now.

7 of the best Shopify blogs from D2C brands

  1. Santo Remedio 
  2. Beardbrand
  3. Gymshark 
  4. Finlay & Co
  6. Avon
  7. Know The Origin

Your Shopify agency

Shopify covers all your blogging needs, plus it’s quick and easy to get started. We hope after reading this article you understand the importance of blogging and how to upload a blog to your Shopify store. At Velstar, our digital marketing experts have years of experience working with Shopify brands to help them produce high-quality, SEO driven content that achieves results. If you’d like us to do the same for your business, reach out to today.

You’ve started working with Shopify Plus as part of your retail strategy and now sales are up. Excellent, job done then! Now wait just one moment, you’re not finished yet, especially if you want to scale your sales and let them continue to grow exponentially with your business.

Shopify Plus is just one part of your business’s ecosystem and it’s important to integrate it with your wider operations. This ensures that your sales and business scale with each other and you can continue to grow sustainably, with less manual input from yourself, and with less risk. With that in mind, here leading integration platform, Patchworks discuss seven integrations you can use with Shopify Plus to scale your sales. 

Enterprise Resource Planning (ERP)

Why wouldn’t you want your shopfront and back office talking to each other? By integrating Shopify Plus with your ERP system, you can speed up your sales and fulfilment processes, as well as sync all order, product, and inventory data instantly. 

No more spreadsheets or inaccuracies for you to wade through reactively when a problem arises, the whole system is automatically managed, consistent and most importantly, accurate.

Warehouse Management System (WMS)

Integration with a WMS ensures that the basics are covered automatically. That means making sure that all stock levels and locations are collated and accurate with no more packing errors. 

There’s no more overselling with Shopify getting dynamically updated stock numbers. Happy customers come from the quick, efficient service you’ll now provide; a scalable fulfilment model from a WMS is essential for growing customer retention and further sales.


Integration between Shopify Plus and your accounting software is integral to help your business grow sustainably. You need accurate records between your shopfront and finance department to know exactly how much money can be reinvested back into the business and plan for strategic growth. 

Robust cash flow system integration is also essential to forecast losses and prepare for unexpected expenses.

Point of Sale (POS)

If you have multiple shopfronts, they all need to reflect the most accurate, up-to-date sales data. Keep all your transaction information in one manageable and accurate place when you integrate Shopify Plus to your POS system.

Your orders are automatically synced between the systems and located in one simple dashboard. Don’t get caught by overselling because of an order elsewhere, that’s a slippery slope to impacting sales growth.


By integrating Shopify Plus with any other marketplaces you use, you’re bringing your catalogue together centrally and can track sales and growth as one business. By creating shared product categories and other attributes, you can see every point of sale, regardless of where it’s hosted, and strategise accordingly. 

Integration also cuts down on manual changes to displayed information by linking product flows between systems. This goes for your new centralised inventory management as well, including up-to-date catalogues and stock levels. Processes are quick, seamless, and give you time back to grow your business.


Marketing software reaches the right customer over the right touchpoints. When you integrate your marketing software with Shopify Plus, the two systems scale alongside your business, increasing effective marketing and sales. 

With automated data syncs, you can learn more about your customers, feeding into individual profiles. This creates a better shopping experience for the consumer to increase conversions and leads to more effective targeted marketing. The more the integrated systems work together, the more your sales can scale!


We know what you’re thinking, “How do returns help me scale my sales?!” Stick with us on this!

Your business is growing, naturally, some people will want to return items. Issues with stock numbers and refunds have the potential for even unhappier customers and bad PR. With an integration between Shopify Plus and your Returns software, you can turn dissatisfied customers into active advocates for your brand. 

Integration means you can be agile and assured that your customers are happy with your quick and professional service, and are more likely to return and sing your praises. Thus, good integration with Returns means scaling sales.

Take your next steps

Are you ready to scale your sales with a Shopify Plus integration? We recommend working with our trusted partner, Patchworks, a leading integration platform for fast-growing retail, across the world. If you want to hear more about Patchworks or need help to integrate the app onto your Shopify Plus store, get in touch with our Shopify experts today.

About Patchworks

The Patchworks iPaaS is a powerful, easy-to-use platform that connects your core business applications – whether that’s your ecommerce platform, warehouse software, ERP, 3PL, or anything in between. Infinitely scalable, Patchworks is your key to rapid growth. But it’s also more than that. With expert support, a dedicated project manager and extra manpower during peak sales periods, Patchworks acts as an extension of your in-house IT team.

Think about what it takes to run your ecommerce business. How many files, apps, and programs do you have running? If disaster does strike, whether it’s because of human error, or a technical fault, and you delete your products, customer data, web pages, blog posts, orders or inventory, this can cause a lot of stress and in more severe cases downtime. When a customer can’t access your website, or it’s not functioning properly, it will directly affect your revenue and your brand’s reputation. 

So, how do you ensure that your business’s data is safely backed up and accessible in the event you need to restore it? 

Here, leading backups app, Rewind discusses everything you need to know about backups to ensure your Shopify store is fully protected, no matter what…

What is a data recovery app, and what does it do?

Any online retailer that has experienced data loss knows that feeling of panic and desperation. At that moment, all you can think about is how to recover that data. If you don’t have a data recovery app, the process will be much more complex, and sometimes impossible.

A data recovery app runs continuously in the background to back up the data on your devices. Backups are stored in the cloud and are available on-demand. So if you experience data loss for any reason, you can quickly and easily restore it from a backup and carry on.

Of course, there are other ways to recover your data, but not all are reliable, cost-effective, or user-friendly. If you don’t have a data recovery app, you could restore your data from a hard drive or optical media backup if you have one. But this will depend on how regularly you backup your store, otherwise you’ll likely miss some files. 

If you don’t have a backup, you might still be able to retrieve your files, but you’ll need to invest in data recovery software or take your device to a professional, which will, let’s face it, eat into your bottom line. 

In either scenario, there’s no guarantee that your files are retrievable, and the likelihood is your file names and hierarchies will not hold—meaning you’ll have the data back, but it’s up to you to sort through it, rename the files, and put them where they need to be. If it sounds incredibly tedious and frustrating, it is. And depending on the volume of data you’re trying to restore, it can end up being expensive too. 

All in all, a data recovery app is a more reliable method of protecting your systems and files as it helps you avoid the anxiety, time, and expense of restoring by other methods.

How and where is your data stored?

Your computers are equipped with hard disc drives (HDDs) or solid-state drives (SSDs), where data is stored locally. Because they are inside your computer, they are protected to a certain degree, but drops, impacts, or liquids can destroy them, especially in the case of HDDs.

SSDs use memory chips similar to the ones that store data on your mobile devices. They are generally more durable than HDDs, but after a few years of constant use, the potential for malfunction increases.

Lost data from SSDs and HDDs are recoverable if they have not been erased or overwritten. Usually, this means that if you delete a file accidentally, it’s still there on the system. The operating system continues to store the files in an inaccessible state until new data overwrites them. Suffice to say, the sooner you act, the better the restoration result will be.

What are the most common causes of data loss?

There are multiple reasons why and how data loss happens to ecommerce businesses. 

But here’s a list of the most common reasons: 

Disasters: A fire, flood, vandalism, power shortages, and terrorism can all lead to a loss of physical premises or anything that destroys the physical computer.

What is the cost of data loss?

Whatever the root cause of data loss, the results are always the same. The annual costs of data loss to businesses are difficult to measure. IBM and Ponemon Institute’s Cost of a Data Breach Report estimates an average of $8.64 million per incident. Almost half of that amount is directly because of loss of business – in other words, the time it takes for a company to recover from data loss, the work interrupted while systems are being restored, and the loss of trust from customers. 

Smaller ecommerce businesses that lack the resources to recover from a devastating loss might be forced to completely shut down altogether.

How to prevent data loss?

When it comes to effectively managing data loss, a provocative prevention approach is best. This allows you and your business to be prepared for any eventuality, so you can avoid downtime and the expense of restoring your systems. 

Your backup plan is the foundation of this. It’s best practice to have more than one copy of your backup, just in case your primary source fails. The 3-2-1 backup methodology suggests three copies, two of which are on different storage mediums and one stored offsite in case you lose your physical premises.

Another essential part of this plan is having a data recovery app, as it enables you to restore quickly from the cloud – meaning you won’t waste time trying to search for a backup copy or gain access to local drives to do so.

Of course, it goes without saying, data loss prevention should be built into your ecommerce business’s DNA and written into policies that all employees are trained on and follow.

Here are some strategies that you can start implementing right away if you’re not already doing so…

Having a data recovery app is a vital aspect of this plan, as it enables you to restore quickly from the cloud—meaning you won’t have to waste time searching for a backup copy or gaining access to local drives to do so.

Of course, data loss prevention should be built into your company’s DNA and written into policies that all employees are trained on and follow. Here are a few strategies you can put into play today:

What are the benefits of using a data recovery tool for my Shopify store?

Data recovery apps offer lots of great benefits, including: 

Why should I install Rewind on my Shopify store?

Installing a data recovery app to protect your business systems brings with it a sense of security and peace of mind. Choosing the right solution for your needs is critical, as not all data recovery apps offer the same features. 

With Rewind, you can restore information with just a few clicks. You can restore an individual item, a group of items, or your entire store.

Rewind backs up more item types than any other solution. This includes: 

(Certain plans may be ineligible to stores with higher product counts).

What’s more, Rewind automatically backs up your store’s data every 24 hours, so you always have an up-to-date backup to fall back on. If something goes wrong, simply restore your data from an earlier backup, and get back to business. 

And, Rewind’s team of experts will help your store get back up and running as quickly as possible after a data loss. Available by chat, email, and phone, their support team are always on hand to help.

Need to backup your Shopify store?

If you’re a merchant, data loss is not a question of if, it’s a question of when. 

Whether it’s a malicious hacker or simply human error, your store’s data could be compromised at any moment, costing you time, money and customer trust. 

You can protect your Shopify store from data loss by performing a backup every day. Rewind makes this simple, all you need is to install it and forget about it. 

Reach out to Velstar’s Shopify experts and install Rewind in no time. 

About Rewind

Rewind’s suite of apps offers data security and control for businesses looking to secure their data. With Rewind, you can backup, restore, and copy the critical information stored in your Shopify store

If you want to go global, then Shopify SEO is essential. 

It’s expected that the global ecommerce market will total $4.89 trillion this year. That figure is estimated to grow over the next few years, showing that borderless ecommerce is becoming a more profitable option for online retailers. With this in mind, it’s important that your international SEO strategy is fit for your ecommerce business’s needs.

First, let’s discuss exactly what international SEO is, and then look at the best Shopify SEO techniques to ensure you reach a global audience and expand your business with confidence.

What is international SEO?

International SEO is the process of optimising your Shopify store so that search engines like Google can easily identify which countries and languages you want to target. SEO efforts include but are not limited to targeting preferences, content localisation, and multilingual link building.

Shopify SEO best practices

1. Think like a local

When you’re entering new territories, there’s lots to consider. That’s why you should always start with initial market research. This is where Google Analytics comes in handy. Use this to review your current international organic search visibility and calculate which international regions you should prioritise, making sure you note down the different languages and currencies you’ll need. 

Also, you’ll need to do some keyword research and competitor analysis in the relevant languages and locations. This is because key search terms are not universal, so what might be your main target keywords in the UK aren’t necessarily the same in the US or a country that doesn’t speak English. 

And, keep in mind that although Google is the go-to search engine in most countries there are exceptions to this rule. For example, in Russia it’s Yandex and in China it’s Baidu.

Share of desktop search traffic originating from Google in selected countries as of April 2021

So, now you’ve done your SEO research it’s time to technically structure your Shopify store. 

2. Set up URL structures for international markets

Your URL structure sends a signal to search engines that helps determine the location and relevance of your site. There are three main URL structures: 

ccTLDs use two-letter codes to indicate to search engines which country a website is registered. They target specific countries and regions, but not languages.

For example, Adidas automatically targets users in Germany with the following ccTLD: 

A subdomain is a domain that is part of a primary domain address. Subdomains include the country code at the beginning of the root domain name. They are created to organise and navigate to different sections of a Shopify store that may be extensive in content or different thematically. Subdomains can be used to create specific pages targeting particular countries and regions, which is useful if you’re operating in international markets and the language of your site needs to be adapted for each country. 

For example, Gymshark use this subdomain to target France:

A subdirectory, otherwise known as a subfolder, houses a subset of your content. The subdirectory is located to the right of your root domain. For example, here’s Apple’s UK subdirectory:

There is no one-size-fits-all solution for URL structures. The most important factor is that whichever structure you choose, you must stick with throughout your internationalisation efforts. Consistency is key when it comes to Shopify SEO.

3. Implement Hreflang tags

International Shopify stores have a lot of duplicated content. For example, your products may exist on, and, which can significantly dilute your search engine rankings. This is where Hreflang tags come in handy. They are a HTML attribute that tell search engines when there are alternate versions of a page intended for different regions and languages. 

4. Craft unique content

When it comes to your Shopify store’s content, remember the differences in languages and terminology. 

Avoid using Google translate as this often generates incorrect translations and you could end up making some very embarrassing mistakes. Instead, consider employing a native speaker from the country you’re targeting to write highly relevant and unique content.

5. Link building and outreach campaigns

Finally, you need to build links in the countries you want to reach. 

From guest blogs and online magazines, to social media collaborations and podcast appearances, it’s time to get your brand’s name out there. Get creative, the possibilities are endless!

Your Shopify SEO agency

If you have global domination in your sights and are looking to scale your Shopify business internationally, you’ll need to make sure you implement these Shopify SEO best practices discussed in this article. Not only will they boost your search performance in the regions you want to target the most, but they will also provide your customers with a better user experience, which will ultimately lead to more conversions. 

As a leading Shopify agency, our team of SEO experts have helped hundreds of brands conquer internationalisation, and we can do the same for your business. Get in touch today!

Paying additional shipping fees and handling charges are just some of the main reasons why customers abandon their carts. The easiest way to avoid this is by offering shoppers a free shipping option at checkout.

Luckily, if you’re on Shopify, setting up free shipping is easy! There are various ways you can set up free shipping choices in the shipping settings page on your Shopify admin dashboard. You can offer free shipping or discounted shipping choices in the following ways:

Often merchants are reluctant to offer free or discounted shipping because they fear this will eat into their bottom line. However, you can still take care of your expenses. In fact, you could even benefit from offering free shipping. For instance, you can avoid additional expenses by increasing the cost of your products. Customers are more likely to leave at checkout if they incur additional shipping fees rather than because of the price of a product. 

How to offer free shipping over a fixed amount on Shopify 

Here’s how you offer free shipping for orders over a fixed amount:

After you include a free shipping choice, eligible customers between the said order values will be able to checkout with free shipping.

How to offer free shipping over a set weight on Shopify

Here’s how to offer free shipping for orders over a set weight:

After you include a free shipping choice, eligible customers between the said order weights will be able to checkout with free shipping.

Your Shopify experts

After reading this article we hope you now understand how to set up free shipping on your Shopify store. However, if you still need help or would like to understand more about what Shopify can do for your business, get in touch with our team of ecommerce experts today.