Headless Commerce Using Shopify Plus

What is headless commerce?

Headless commerce is an ecommerce architecture where the front-end is separate from the back-end commerce function. It gives merchants the freedom and flexibility to enrich their customer experience in any way they want.

What are the benefits of headless commerce for your ecommerce site?

Here are 7 key benefits of headless commerce over traditional ecommerce:

  • Complete front-end flexibility 
  • Faster to market 
  • Limitless customisation and personalisation 
  • Offers a true omnichannel experience
  • More control 
  • Increased speed
  • Makes adding expansion stores easier

How do you get started with headless commerce on Shopify Plus?

Before you go headless on Shopify Plus you need to:

  • Make a list of all the apps you rely on to run your ecommerce business, ensure they have APIs and can communicate with Shopify Storefront API, whilst also considering how you would like the experiences for each service to work. 
  • Benchmark your store. It’s essential that you run tests and analyse your data thoroughly, including your Google Lighthouse score and identifying what might be bringing it down. From there, you’ll be able to quantify the benefits of your new headless store and report on its success once launched. 
  • Work with an agency partner who is an expert in headless on Shopify Plus. They’ll be aware of potential pitfalls, and know-how to avoid them. What’s more, they’ll be able to make suggestions as to what features, layouts and functionalities work best with a Shopify Plus back-end, and ultimately help you optimise your store for the best possible results.

Headless commerce vs. traditional commerce?

One of the biggest differences between headless and traditional commerce is the flexibility to make changes quickly without needing to work on your back-end or interrupt the customer experience. This saves you time and allows you to adapt to the ever-changing needs of your customers.

Is headless commerce fit for all ecommerce stores?

In short, the answer is no, headless isn’t for everyone. It all depends on your business needs and what you’re looking to get out of your platform. 

For example, if you want to create a more personalised and omnichannel customer experience coupled with more development flexibility, then headless commerce is definitely worth exploring. 

If you’re unsure and want further clarification, book a free, no strings attached consultation call with us today, and we’ll help you explore your options.

Examples of headless commerce?

Going headless on Shopify Plus has become an increasingly popular option for many direct-to-consumer brands, including Allbirds, McLaren, Chilly’s, One Blade and Seedlip.

“Working with Velstar is a dream. In all communications, they strike the perfect balance between the professional and personable. They’re extremely flexible and willing to go above and beyond. Velstar are obviously specialists in Shopify Plus. This pays you back as a client as questions get answered, hurdles get identified and dealt with, tickets keep moving, and initiatives get delivered. I cannot think of a better approach to outsourced ecommerce development. Velstar are themselves a reason to choose Shopify Plus and make product ownership a joy.”

phil chamberlain
digital product owner (western europe)
at avon

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