Digital Marketing, Management
With Magento 1’s End-of-Life (EOL) occurring back in June 2020, many online retailers had no choice but to make the move to Magento 2. And with it came excessive expenses, bundles of technical issues, poor reliability and serious security concerns. This has led to a significant number of merchants migrating to Shopify Plus.
Here at Velstar, we’re one of the very few Shopify Plus partner agencies in Europe and proud to recommend the platform as the best ecommerce solution on the market.
Across the globe, thousands of big brands rely on Shopify Plus to power their online stores including, Linda Farrow, Gymshark, Kylie Cosmetics, Personalised Co and Femme Luxe. Here are some of the reasons why:
On traditional platforms like Magento 2 or WooCommerce migration is exhausting and takes up to 6-12 months. In contrast, with Shopify Plus your new online store can be up and running in less than 3 months!
Shopify Plus is already PCI-compliant and saves merchants thousands of pounds every year – keeping their customer and business data protected.
Brands on Shopify Plus are growing 126% YoY, and the reason for this success is that Shopify Plus has been built to handle and encourage high volumes of traffic. With 99.99% uptime and unlimited bandwidth, Shopify Plus’s support team work around the clock to ensure your site can deal with demand.
What’s more, Shopify Plus has a cloud-based infrastructure which means its storefront loads 2.97 times faster than other ecommerce platforms, including Magento 2. And has an amazingly fast page response time of 80 milliseconds whilst handling 500,000 hits a minute.
Another enormous benefit of migrating to Shopify Plus is that you can automate many of your business functions and therefore significantly reduce the back-end management of your online store. Also, the Shopify Plus dashboard is incredibly simple, and the platform comes with exclusive features, such as the Launchpad and Shopify Flow, which allow you to automate many of the routine business processes in just a few clicks.
Last but certainly not least, Shopify Plus has a world-class app ecosystem with a broad range of technology partners, each with thier own area of expertise, including email marketing, customer services, subscriptions and reviews.
Sounds good, right? We think so too, considering the above are only just a few of the fantastic benefits of migrating to Shopify Plus.
So you’re feeling confident that Shopify Plus is the platform for your business (we don’t blame you!), now you’re probably wondering what a re-platform looks like.
To help, we’ve put together a summary about the stages of a migration from Magento 2 to Shopify Plus:
At this initial stage, our team of ecommerce specialists learns more about your brand and identifies the strengths and weaknesses of your current site. For example, we use tools like Google Analytics and heat mapping to better understand how your customers interact with your site and how well your Magento platform performs.
We then review all of your data that you want to migrate such as customers, products, page content, orders and create a migration plan.
Once we understand your business goals, we will have an open and honest discussion with you about the scope of your migration. We’ll run through what areas of your ecommerce store are working and what isn’t, as well as opportunities for new features and functionalities.
If you’re happy with what we’ve proposed, you’ll then be assigned a Project Manager who will work with you on roles, responsibilities, timelines and deliverables.
Before the re-platforming process can begin, you’ll need to think about the design of your new site, particularly when migrating from Magento 2 to Shopify Plus.
Shopify Plus is highly customisable and offers an array of theme designs to choose from, whilst offering you the flexibility to create your own bespoke design.
Our team of designers will help you marry form with functionality, to create an exceptional customer experience that will guarantee results.
We’ll then create a roadmap. We’ll use this site roadmap to create and code a brand new Shopify Plus website, where all of your business data from your original Magento 2 store will be safely and securely transferred.
With Shopify Plus, data migration is simple. Your Shopify Plus Project Manager will guide you through the best re-platforming tools for your store. We’ll then transfer your specified data onto your new site.
For many merchants, their biggest concern when considering a migration is the impact it will have on their SEO ranking. However, with Velstar managing your migration, you don’t need to worry! Our team of SEO experts will work with you to maintain your store’s search rankings.
From the outset, we’ll put together a checklist to follow, including monitoring duplicate content, tracking 404 errors, testing site speed, and installing page redirects to minimise the changes to your SEO performance.
Both before and after your site launch, Velstar will review and test every part of your store’s performance in detail – with no stone left unturned. This is because we pride ourselves on providing our clients with world-class websites and want to ensure that every ecommerce site we design and build is one that customers love using.
But that’s just the beginning of what we offer. Our team of Digital Marketing specialists can work with you on an ongoing basis to help you establish your presence online. From PPC and social media management to email and influencer marketing, we know how to drive engaged traffic to your site across all digital channels.
If you’re an online business looking for help with your store migration from Magento 2 to Shopify Plus, we’d love to hear from you.
Our whole ethos is about partnering with online retailers to help them grow. We’ve moved some of the biggest brands in the world to Shopify Plus and generated some amazing results. Let’s start the discovery process today – get in touch.