Velstar LogoShopify Platinum Partner Logo
    Complete eCommerce.
    Services That Scale.
    Velstar partners with ambitious companies – from high-growth ventures to global enterprises – designing, building and scaling eCommerce. We deliver secure, high-performing solutions, complex integrations, best-in-class customer experiences, and measurable commercial impact.
    StrategyDevelopmentMarketingOperations
    Team collaboration and eCommerce strategy

    Strategy & Consulting

    Data-driven decisions that deliver results

    We align business goals with customer needs, ensuring every decision is data-driven and outcome-focused – from transformation roadmaps to growth strategies.

    eCommerce Strategy & Consultancy

    We align business goals with customer needs, ensuring every decision is data-driven and outcome-focused – from transformation roadmaps and replatforming plans to CRO direction and measurement.

    Marketing Leadership & Strategy

    Senior marketing leadership embedded into your planning and execution – to align channels, sharpen positioning, and drive measurable commercial performance.

    AI Strategy & Enablement

    Pragmatic AI for commerce – identify high-ROI use cases, pilot fast, and scale effectively. We streamline discovery, acquisition, content creation, merchandising, on-site search, and customer support with AI and automation.

    Embedded eCommerce Manager

    Embedded partnership that feels in-house – available on an interim or fractional basis. A senior eCommerce manager works alongside your team – on-site or remote – to steer delivery, plug temporary gaps, and upskill in-house capability.

    International & Cross-Border

    Multi-region/multi-store strategy with localisation, tax/duties, payments, logistics, and compliance – built for operational simplicity and global growth.

    Client Training & Enablement

    Role-based training, playbooks, and workshops across design, development, trading, analytics, and marketing – so your team scales capability with confidence.

    Development & Technical

    Secure, scalable solutions that perform

    Bespoke solutions engineered for reliability, performance, and future change – from Shopify development to complex integrations and custom applications.

    Shopify Development

    As a Shopify Premier Partner, we build, customise and optimise stores that scale – covering bespoke themes, complex integrations, and headless implementations.

    Custom Development

    Bespoke solutions for unique requirements: complex integrations and business logic, custom applications to automate processes, tailored buyer experiences, and B2B eCommerce portals.

    UX & UI Design

    Research-led, brand-perfect experiences that convert. From discovery and prototyping to accessible, high-performing interfaces, we design for usability, speed, and impact.

    Apps & Integrations

    Custom Shopify apps and robust integrations across PIM, ERP, WMS, OMS, and middleware – engineered for reliability, data integrity, and operational efficiency.

    Security & Compliance

    PCI-aware architectures, encrypted data at rest and in transit, private networking, vulnerability management, and hardening/patching – aligned to best practice.

    Hosting & Managed Cloud

    Secure, high-performance cloud for custom apps, headless/front-end, and Peracto – built for strict security requirements, on-demand scalability, and enhanced disaster recovery.

    Marketing & Growth

    Acquire, convert, and retain customers

    Evidence-led marketing strategies that drive measurable gains – from performance marketing and CRO to lifecycle management and creative production.

    Conversion Rate Optimisation (CRO)

    Evidence-led optimisation that drives measurable gains. From research and hypothesis to A/B testing and insights, we run a structured programme that compounds improvements in conversion over time.

    Performance Marketing

    Acquire, convert, and retain with paid media, SEO, content creation, and email – built around measurable ROI and sustainable growth.

    Lifecycle & Retention (Email/SMS/Loyalty)

    Own CRM-driven revenue with flows, segmentation, offers, and loyalty programmes that lift repeat purchase rate, AOV, and LTV.

    Creative Production for Commerce

    High-performing creative that fuels growth: ad variants, landing page assets, PDP imagery/video, and on-brand copy tuned for performance.

    Data & Measurement

    Analytics architecture and governance: GA4/consent/tagging, server-side tracking, attribution, BI dashboards, and CDP/data warehouse integrations – for trustworthy, decision-ready insights.

    Trading & Merchandising Support

    Improve sell-through and margin with data-led trading, product merchandising, and promotion planning across your catalogue and campaigns.

    Operations & Support

    Ongoing optimisation and proactive maintenance

    Hands-on operational support and continuous development to keep your store secure, fast, and evolving with your business.

    Store Operations & Platform Management

    Hands-on operational support in your platform: product setup, content updates, configuration, data management, and admin training – to keep teams and tech in sync.

    Ongoing Optimisation & Support

    Continuous development, performance tuning, and proactive maintenance – keeping your store secure, fast, and evolving with your business.

    Let's make something great together. Drop us a line.