Our Technology Partners


Ometria is a customer data and marketing platform that helps retailers increase customer loyalty and CRM revenue by sending personalised marketing messages throughout the customer journey. 

The solution combines the data unification and customer insight of a CDP with a cross-channel marketing orchestration platform, letting retail marketers easily and efficiently create experiences their customers love across email, mobile, on-site, social, direct mail and more. 

Ometria’s proven approach to accelerating revenue – our Retail Success Model™ – is a first-of-its-kind data science model for driving CRM growth in retail. It combines four proprietary AI algorithms that analyse a retailer’s CRM performance and deliver a bespoke marketing plan for reaching their revenue goals.

Ometria is trusted by the fastest-growing direct-to-consumer brands in the world, such as MADE.com, Steve Madden, Hotel Chocolat, Pepe Jeans and Feelunique.

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"Velstar is a fantastic partner. An expert in the Shopify Plus space with over 350 successfully delivered projects. But it's not just about their ability to deliver an excellent service, it's about the values they live as a team and how they align with our own here at Ometria. Customer-focused, insightful, customer-driven and ambitious! We're really excited to see what we can achieve together!"

John McBriarty
Senior Partnerships Manager at Ometria