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Email and SMS Marketing

Engage, convert and retain with email and SMS marketing

If there are any marketing channels that come close to being ‘universal’, then they’ve got to be email and SMS.

It’s estimated that there are 3.8 billion email accounts, and 6.64 billion people in the world with smartphones.

So, if you want to expose your eCommerce brand to the broadest possible range of people, email, and SMS marketing campaigns are the way to do so.

In a world where social platforms and search engines are increasingly becoming ‘pay to play’, it’s also important that you develop and use your own ‘owned data’, and harness this data through direct marketing campaigns like email and SMS.

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As a Klaviyo Platinum Partner, Velstar delivers email and SMS campaigns that engage, convert and retain customers, delivering an impressive ROI.

Email marketing audit

We start every campaign with a comprehensive audit of your email marketing infrastructure, database, and campaign performance. Only then will we craft a strategy that delivers improved results for your eCommerce brand.

Email automation

If you’re not using email automation, you should be. Email automation is proven to deliver amongst the best ROI figures of all digital marketing channels.

At Velstar, we’re specialists at unlocking the power of email automation, creating campaigns that deliver from the first contact with a new customer to VIP schemes for brand advocates.

Email database growth

Are as many people signing up to your email database as there could be? We’ll interrogate your sign-up process, uncovering insights that’ll improve your email sign up conversion rates.

Welcome email automations

First impressions count! Welcome email campaigns are the first step in establishing a long-term relationship with your customers. What’s more, they’re incredibly well received, with a 70% average open rate.

Transactional emails

Transactional emails don’t have to be boring! Velstar will bring your transactional emails to life with our proprietary techniques that we’ve developed over hundreds of campaigns. Grab the opportunity to establish your connection with your new customers during the ‘honeymoon’ period.

Abandoned cart emails

Forgotten something?! There are many reasons why a customer leaves a website before completing a transaction. But, abandoned cart emails can save the day, providing another opportunity to secure a sale.

Re-engagement email campaigns

Hey there, it’s been a while! Velstar is able to combine website activity tracking with email automation to create campaigns that re-engage lost customers and bring them back to your brand.

Customer retention campaigns

Don’t go! Maintain your relationship with your customers with Velstar’s highly-effective email retention campaigns that build long-term trust and brand advocacy.

Email personalisation

No one likes being an anonymous number. Beyond including the recipient’s name in your emails, there are many ways to personalise emails that increase open rates and click throughs.

SMS marketing

Are you using SMS marketing campaigns to reach your customers in the heat of the moment? If not, you should be.As a Klaviyo Platinum Partner, Velstar will help you give your customers the messages they want, when they want. From new product announcements to time-sensitive sales, tap into the power of SMS marketing.

You’ve got mail…

You might be undertaking email and SMS campaigns, but are they working as well as they could be?

If you can’t answer the question with confidence, speak to Velstar’s email and SMS marketing experts today.