Engage, convert and retain with email and SMS marketing
If there are any marketing channels that come close to being ‘universal’, then they’ve got to be email and SMS.
It’s estimated that there are 3.8 billion email accounts, and 6.64 billion people in the world with smartphones.
So, if you want to expose your eCommerce brand to the broadest possible range of people, email, and SMS marketing campaigns are the way to do so.
In a world where social platforms and search engines are increasingly becoming ‘pay to play’, it’s also important that you develop and use your own ‘owned data’, and harness this data through direct marketing campaigns like email and SMS.
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