Blue Vanilla is a London-based women’s fashion brand delivering on-trend clothing at affordable prices. To ensure customers ‘never get bored’, the UK-based design team delivers a constant flow of new styles to complement their already expansive range. The bluevanilla.com website offers the best shopping experience, helping customers to create their own styles, not just buy fashion.
The Blue Vanilla team wanted to significantly accelerate the rate of business growth, setting a target to double year-on-year revenue during the next 12 months.
PPC campaigns would need to play a significant role in achieving this, however the campaigns had been beset by a history of problems relating to structure and implementation.
We Influence needed to identify and address the root performance problems that were holding the PPC campaigns back. Our first goal was to achieve profitability. We then needed to scale the campaigns to increase revenue.
We conducted a thorough PPC account audit, highlighting problems that limited performance in the past and laying out an action plan for improvement and growth. The action plan was extensive:
38% INCREASE IN SESSIONS
89% INCREASE IN YEAR ON YEAR CAMPAIGN REVENUE
193% INCREASE IN CAMPAIGN RETURN ON AD SPEND