Success Stories

Bonners Music

Since launching over 30 years ago, Bonners Music is now one of the largest independent musical instrument retailers in the UK. From AMPS and effects to keyboards and drum kits, they’re the go-to store for musicians and artists.

100% increase in direct-to-consumer sales

17% increase in AOV

20% decrease in bounce rate

The Challenge

Despite their success, Bonners’ slow, complicated and clunky online platform was becoming increasingly time-consuming to manage and was stunting growth. Something had to change. It was time to get their ecommerce operations into rhythm. 


  • UX/UI Design
  • Shopify Plus Development
  • SEO and Data Migration
  • Required Back-End Systems
  • Third-Party App Integrations
  • Email Marketing
  • Ongoing Support

The Solution

We migrated Bonners Music from their custom platform to Shopify Plus and gave them a complete redesign and rebuild to create a streamlined, intuitive user experience that was optimised for conversions. 

Since then, we’ve managed Bonners’ email campaigns by leveraging the marketing automation platform, Klaviyo, to enable highly personalised and targeted communication with their customers. As well as other ongoing ecommerce support, including conversion rate optimisation to ensure continued online success.  

No longer restricted by their previous platform, Bonners are now perfectly positioned to scale and expand their presence across more online and offline channels. We look forward to seeing where our partnership takes them next. 

"We had been operating our online store using a legacy platform for almost 10 years and had been looking for a partner who could work with us to grow our business to the next level and beyond. After evaluating many Shopify Plus agencies, we felt that Dan and his team at Velstar really understood our requirements and, more importantly, brought fresh ideas and suggestions that we had not considered. From the initial design concepts, through the development stage, data migration and final launch, the whole team at Velstar worked extremely hard to meet deadlines and created a website that has more than delivered the results we hoped for. We continue to work closely with Velstar to bring new features and technologies to our site. We are very happy that we chose them as our partner agency.”

Tony White
Managing Director
at Bonners Music