Success Stories


Founded in 2015 by brothers Phil and Tom Beahon, Castore is on a mission to bring a new level of performance to sportswear. Now sold in over 50 countries worldwide, Castore collaborates with several athletes, including tennis legend, Sir Andy Murray, and has apparel partnership deals with global sports clubs, including Glasgow Rangers, Wolves, Newcastle United, McLaren F1, USA Rugby and Saracens.

128% increase in revenue

237% increase in transactions

10% increase in conversions

The Challenge

Following their rapid growth and ambitions to become the number one premium sportswear brand in the world by 2025, Castore needed a trusted Shopify Plus agency that would optimise site performance, as well as help build a selection of their sports partners’ ecommerce stores. Impressed by our technical know-how and staying true to their Liverpudlian roots, Castore turned to us. 


  • Development 
  • Conversion Optimisation 
  • International Expansion 
  • Bespoke B2B Portal
  • Third-Party App Integrations
  • Growth Strategy 
  • Ongoing Support and Maintenance 

The Solution

Inheriting Castore UK’s existing Shopify Plus store from another agency, we made several changes to the front-end, including new content pages for Castore’s high-profile partnerships, and enhanced product page functionality. We also created an Australian store to give them the freedom to scale internationally. 

What’s more, we designed and built new Shopify Plus stores for Castore’s Premier League football partners, Glasgow Rangers, Newcastle United and England Cricket Club, giving them the flexibility to handle the day-to-day running of the clubs’ ecommerce operations easily. Lastly, we delivered a bespoke B2B portal so they can effectively manage their partnerships all in one place. 

Progressing into a long-term partnership, we work closely with Castore to drive their DTC sales and help build additional online stores for their growing portfolio.


“Castore was created to bring a new level to performance sportswear. As a digitally-led brand, direct-to-consumer sales are at the heart of our growth. It was important that our agency partner not only had a proven track record of delivering results but also shared the values of striving for high performance and innovation with us. With a strong team of Shopify Plus experts, and a commitment to always go above and beyond for their clients, Velstar are the perfect fit for us and are the ultimate embodiment of our Better Never Stops ethos. We look forward to continuing to benefit from their experience and advice as we enter our next stage of growth.”

Andrew Birchall
Head of Digital
at Castore