Success Stories

French Connection

Founded in 1972, and renowned for its design-led fashion pieces and contemporary homeware, French Connection has grown into one of the most iconic brands on the planet. And has deservedly become a favourite amongst celebrities and royalty alike, including Kate Middleton, the Duchess of Cambridge.

40% increase in traffic

74% decrease in bounce rate

30% increase in peak season revenue

The Challenge

Tired of their existing platform slowing them down, French Connection realised they needed to replatform to improve efficiencies and drive direct-to-consumer sales. Impressed by its flexibility, rich app ecosystem and quick to launch features, FCUK decided Shopify Plus was the solution for them and came to us to help them move.


  • UX/UI Design
  • Shopify Plus Development 
  • SEO and Data Migration 
  • Multi-Store Set-Up (UK, EU, US, AUS)
  • Required Back-End Systems 
  • Third-Party App Integrations
  • Conversion Optimisation 
  • Growth Strategy 
  • Ongoing Support and Maintenance 

The Solution

We migrated French Connection to a bespoke Shopify Plus store with a multi-store set up across four different regions (French Connection UK, US, EU and AUS) and created a separate store to home their sister brand, Great Plains. Our UX/UI experts implemented a clean, minimalist design reflecting the brand’s unique identity and premium quality of their products to create an enhanced customer experience. 

We developed highly customisable content blocks which can be displayed differently depending on device. This gives FCUK’s in-house team the flexibility to manage page content based on their latest marketing campaigns with ease. Launching in time for peak season, FCUK has been scaling ever since. We look forward to continuing our partnership to further optimise customer experience and take this incredible brand to new heights.

"Velstar is an absolute pleasure to work with. They delivered the migration project in a smooth and seamless process. They used their extensive Shopify Plus expertise to help us build a store that not only looks fantastic but also performs well too. We look forward to partnering with them for years to come."

Chris D'Aloisio
Senior Product Manager
at French Connection