Success Stories

Meglio

Heath and fitness brand, Meglio, make the process of getting fitter, more flexible and faster, more enjoyable. From premium yoga mats and resistance bands to kinesiology tape and acupuncture needles, they have a vast product range to help their customers achieve their health goals all from the comfort of their own home.

76% increase in site visits

122% increase in sales attributed to marketing

25% increase in total order volume

The Challenge

Meglio were growing quickly and about to receive additional funding to drive their next phase of growth. They wanted to allocate some of this budget to their digital channels, focusing on improving performance and return on ad spend (ROAS) of their PPC campaigns. After months of rigorous research to find the right digital marketing agency, Meglio decided Velstar were best placed to help them achieve their business goals.

The Services

Growth Marketing
Paid Social Media Advertising
SEO
PPC

The Solution

Initially, our PPC team got to work restructuring and tightening Meglio’s ad account and subdivisions, as well as applying bid adjustments across all product categories and high performing items. This ensured the monthly budget was being used more effectively to increase conversions. We then turned high performing products and categories into search campaigns to drive conversions and boost revenue on higher value items. And we added RSLA and remarketing engagement audiences to reach previously engaged visitors.

As well as PPC, we overhauled Meglio’s Facebook ad account and created a combination of conversion and lead generation campaigns to maximise reach and drive revenue. And our SEO experts enriched Meglio’s site with data-led, keyword-rich content to boost organic search visibility.

“In an industry that’s saturated with agencies that promise the world and deliver very little, it was refreshing to work with an agency that’s as honest as Velstar. Dan, Paul and the team are an incredibly down to earth, friendly and hardworking bunch. They have always worked as an extension of our team, keeping us informed and involved throughout our partnership, and are committed to ensuring KPIs are consistently hit.”

Jason Luckhurst
Co-Founder and Managing Director
at Meglio

Meglio

The Challenge

The Services

The Solution

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