Initially, our PPC team got to work restructuring and tightening Meglio’s ad account and subdivisions, as well as applying bid adjustments across all product categories and high performing items. This ensured the monthly budget was being used more effectively to increase conversions. We then turned high performing products and categories into search campaigns to drive conversions and boost revenue on higher value items. And we added RSLA and remarketing engagement audiences to reach previously engaged visitors.
As well as PPC, we overhauled Meglio’s Facebook ad account and created a combination of conversion and lead generation campaigns to maximise reach and drive revenue. And our SEO experts enriched Meglio’s site with data-led, keyword-rich content to boost organic search visibility.