Success Stories

Personalised Co

Direct-to-consumer supplement brand, Personalised Co is on a mission to help people become the healthiest and happiest version of themselves by providing personalised, daily nutritional products that are accessible and affordable to everyone.

3x more sales MoM

75% of overall revenue comes from subscription orders

15 months subscription duration among the most loyal

The Challenge

After a period of significant growth, it became clear to Personalised Co that their WooCommerce platform was struggling to cope with high demand, crashing constantly, resulting in poor customer experience and lost conversions. On top of that, they wanted to upgrade and refine their customer quiz and subscription service, as well as launch a new product line to better serve their customers’ health needs, but they knew their WooComemerce platform would buckle under pressure and they couldn’t take the risk, so made the decision to switch to Shopify Plus.


  • WooCommerce to Shopify Plus
  • SEO and Data Migration
  • Custom-Built Quiz and Subscription Service
  • Conversion Optimisation
  • Third-Party App Integrations
  • Loyalty Program Strategy

The Solution

We migrated Personalised Co from WooCommerce to a bespoke Shopify Plus store and implemented a custom-built quiz that uses an advanced algorithm to determine which nutritional products are right for a customer based on their specific health needs and goals. 

In conjunction with the quiz, we implemented the leading subscription platform, Recharge, to drive recurring revenue and allow customers to subscribe to receive their personalised supplements after completing the quiz. Also, we integrated the email marketing platform, Klaviyo, so the quiz can be used to gather customer data, with user preferences and data points saved to enable segmentation and tailored comms. Since launching on Shopify Plus, our partnership with Personalised Co continues, as we help to refine and optimise the customer experience.

“We’re absolutely thrilled with our new website, Velstar suggested we convert to Shopify Plus, based on our customer-first approach and global customer base. The transition between the two platforms was seamless, and the customised extras including the quiz and customer account area, have completely transformed our customer experience. The team at Velstar have been able to encapsulate everything our brand is about and brilliantly brought it to life in a way we never imagined was possible.”

Will Angel
Head of Technology
at Personalised Co