Success Stories

Pyjamas.com

Established in 2003, Pyjamas.com has since grown into one of the leading online nightwear retailers in the UK, selling on various channels worldwide to over 150,000 customers, annually.

280% increase in sales

49% increase in conversion rate

3,000+ loyalty program members

The Challenge

Pyjamas.com were looking for an agency partner to give their Shopify store a revamp and help optimise their digital channels to drive sustainable growth, as well as increase returning customers via the launch of a new loyalty program. Impressed by our client portfolio and industry knowledge, they turned to us.

Services

  • Custom Shopify Development
  • UX/UI Design 
  • Growth Marketing 
  • Email Marketing 
  • Paid Social Advertising 
  • Influencer Marketing 
  • Loyalty Program Strategy 
  • SEO
  • PPC

The Solution

Our initial focus was redesigning and building a fun, friendly and engaging user experience that better reflected the brand and their products. Then, to enable Pyjamas.com to reward their loyal customers and boost retention rates, we created a new and exciting loyalty program alongside our partners at LoyaltyLion. 

We crafted an integrated search strategy using SEO and PPC to drive new customers and increase online orders. This included creating high performing Google AdWords and Google Shopping campaigns focusing on the highest value and best-performing products. And, we conducted extensive keyword research and used this information to optimise site content, including product descriptions, meta descriptions, and blog content. 

What’s more, to boost CLV and enable highly personalised communication with customers, we leveraged the marketing tool, Klaviyo, and set up email automation and list segmentation based on user behaviour. And finally, we created targeted paid social media campaigns across Facebook and Instagram and partnered with authentic influencers to increase reach and engagement.

“The digital marketing team at Velstar has consistently provided expert industry insights, which have led to the development of effective strategies and campaigns tailored to our business needs. They’re approachable, get the job done and deliver fantastic results. Thoroughly recommended.”

Mark Milner
Founder of Pyjamas.com