Success Stories

Rosehill Furnishings

Rosehill is the UK’s leading supplier of loose contract furniture, offering a selection of traditional and contemporary products crafted through quality and expertise.


Velstar provided Rosehill with content marketing services, with our Content Marketing Manager providing a content strategy, editorial direction and copywriting.

An ongoing series of blogs covering the main parts of the buyer journey have helped to improve Rosehill’s organic traffic, search engine visibility and domain authority. Blog production has also contributed to significant improvements in new and existing keyword rankings.

02 — PPC

Rosehill had no previous PPC activity, so a plan was devised to create campaigns from scratch, carrying out thorough keyword research, identifying key areas which the company needed to push and creating compelling ad copy.

However, when it became apparent that order numbers were increasing, a lot of activity was being generated offline, e.g phone orders, emails etc so we optimised the account from an online and offline perspective in terms of orders by setting up the relevant goals.

This, in line with smart bidding, has resulted in significant growth over the last few months.

1100% Increase in qualified phone call

85% YoY Increase in page views

100% YoY increase in assisted conversions

03 — SEO

Our e-commerce SEO experts began by conducting an in-depth website technical audit, assessing the way the website functioned against key ranking factors.

The Velstar team also worked with Rosehill on a new site architecture, optimising it for both user experience and search engine visibility.

These improvements, combined with the on-page optimisations and content marketing activity have generated great results for Rosehill as you can see below:

142%YoY increase in conversion rate

101%YoY increase in revenue

"We contacted Velstar to become our new SEO and PPC partner mid 2021 and since then they have provided a great service. Graham and the team are always on hand to assist with our queries and the work they have carried out for our online sales has been brilliant. We look forward to continuing to work with them moving forward and would certainly recommend them to other businesses."