With a UX-first approach, we overhauled Supplement Needs’ online store, improving navigation and creating custom-built pages, including a blog page, an SN athletes page and SN educational page to drive customer engagement and satisfaction. For the individual product pages, we followed best practices to ensure customers could find everything they wanted to know about a product quickly and easily, including directions for use and nutritional information. What’s more, we incorporated a ‘related products’ carousel on the product pages as a cross-selling strategy to help boost AOV and revenue per user.
When it comes to purchasing health and nutritional products, customers are naturally more cautious, so we integrated Trustpilot to collect and display reviews at key touchpoints. Not only does this help boost customer confidence, but it also strengthens the brand’s and their products’ credibility.
Once the new site launched, we got to work implementing their growth marketing strategy, which included SEO to help drive organic search traffic, and leveraging the marketing automation platform, Klaviyo to enable the brand to improve customer relationships through highly personalised email and SMS campaigns for onsite events including welcome series, cart abandonment flows, and post-purchase.
As part of our long-term partnership with Supplement Needs, we continue to optimise their customer experience, including the launch of a new subscription service and bundle builder (more information on this coming soon).