Success Stories

Weather Stop

Weather Stop is a trusted, family-run, online business. With innovative products designed and developed by Managing Director, Ashley, they supply solutions to keep your garage warmer in winter months and cooler in summer months whilst protecting your property against flooding.

104% increase in traffic

45% increase in returning customer rate

550% increase in 1-3 ranking positions

The Challenge

With Magento 1’s end-of-life fast approaching, Weather Stop decided it was time to move to a new platform. On their top list of priorities was site speed, new functionality and scalability, so Shopify Plus was an obvious choice for them to migrate to. What’s more, once their new site was live, they required ongoing marketing support focusing ‌on increasing organic visibility.


  • UX/UI Design 
  • Migration from Magento 1 to Shopify Plus
  • Multistore Set-Up (UK, AUS, DE, DK, FR, IT)
  • Data Migration 
  • Ongoing Maintenance and Support 
  • Growth Marketing 
  • SEO

The Solution

We replatformed Weather Stop to Shopify Plus and gave their site design a complete refresh. The new design is clean and simple, whilst still recognisably Weather Stop, maintaining the brand’s unique black and yellow branding throughout the customer journey. In addition, we incorporated their high-quality product demonstration videos, imagery and graphics into product pages. Also, we integrated the reviews platform, Trustpilot, to boost customer trust and brand authenticity. 

Post-launch, we implemented a search engine optimisation (SEO) strategy. This included detailed keyword research and identifying search phrases that indicated the search intent of their target audience, as well as content creation and link building. 

We continue to partner with Weather Stop and their US sister brand, Garadry, to help drive traffic, increase domain authority and support their international growth plans.

“We’ve been partnering with Velstar for a number of years and they’ve had an enormous impact on our business. They’ve helped us grow exponentially and remain profitable at the same time. Paul and the team always have their fingers on the pulse when it comes to fresh ideas and new initiatives in the world of digital marketing and ecommerce. We thoroughly enjoy working with them and have no hesitation in recommending them to others.”

Ashley Smith
Founder & Managing Director of Weather Stop