We replatformed Weather Stop to Shopify Plus and gave their site design a complete refresh. The new design is clean and simple, whilst still recognisably Weather Stop, maintaining the brand’s unique black and yellow branding throughout the customer journey. In addition, we incorporated their high-quality product demonstration videos, imagery and graphics into product pages. Also, we integrated the reviews platform, Trustpilot, to boost customer trust and brand authenticity.
Post-launch, we implemented a search engine optimisation (SEO) strategy. This included detailed keyword research and identifying search phrases that indicated the search intent of their target audience, as well as content creation and link building.
We continue to partner with Weather Stop and their US sister brand, Garadry, to help drive traffic, increase domain authority and support their international growth plans.