What’s My Claim Worth is a solicitors with access to a team of specialist personal injury lawyers. Visitors that enter the site can complete a ‘Claimometer’ form that will help them determine if they have a claim and how much that could be worth.
When What’s My Claim Worth came to Velstar, they were heavily reliant on TV advertising to generate brand awareness, as well as driving leads and cases. There were two main challenges that What’s My Claim Worth set Velstar. The first was to help them reduce they spend and reliance on TV advertising. The second was to improve the overall efficiency of their marketing investment.
Paid advertising in the personal injury sector is incredibly competitive. There are numerous well established businesses all bidding on the same high value keywords. This makes developing a campaign on a smaller budget very challenging.
What this meant was that Velstar had to be very diligent with budgets and keyword targeting, building out a bidding strategy that would send quality leads through to the site within the budget What’s My Claim Worth had set. Thankfully, our dedication to managing the account has paid off, and the results achieved have significantly decreased the amount of money that the client was spending on TV. This is especially beneficial with the impact of the PPC working being more measurable.
90% Revenue growth (YoY)
29% Overall decrease in cost per case (YoY)
126% Improvement in ROAS