Success Stories


Since launching five years ago, Zooki has evolved into a multi-award winning health brand sold across the globe. Combining the latest scientific research and best quality nutrients, Zooki’s products are delicious, convenient and guaranteed to work.

140% increase in new subscriber revenue

607% increase in new subscribers

20% increase in AOV

The Challenge

Already on Shopify and scaling quickly, Zooki decided it was time to upgrade to Shopify Plus. The new mobile-first site needed to improve user experience, increase conversions and AOV. At the same time, it had to give Zooki more internal control so they could manage and maintain the site without having to rely on code changes, post-launch.


  • UX/UI Design
  • Shopify Plus Development
  • Custom Bundle Builder
  • Multi-Store Set-Up (UK, EU, USA & Ireland)
  • Third-Party App Integrations
  • Loyalty Program Strategy 
  • Conversion Optimisation
  • Growth Strategy
  • Ongoing Support and Maintenance


The Solution

Maintaining Zooki’s distinctive orange and pastel branding, we implemented a fluid design, utilising animations across the site to reflect the ‘fluidity’ of their carefully crafted products. Then we simplified the navigation, making it more intuitive with a clearer path to purchase.

We delivered a custom theme to give Zooki’s team the freedom and flexibility to manage content in-house, particularly when it comes to their collections and product pages, so they can easily change colour palettes to match individual products, as well as change banners, videos, images and copy without requiring code. What’s more, we delivered a bespoke bundle builder solution to allow Zooki to change their bundle offerings based on their latest product launches and campaigns. 

As part of our long-term partnership with Zooki, we continue to help optimise their Shopify Plus store and drive their international growth with further customisations and an ongoing growth strategy.

“Velstar has been fantastic to work with. From the outset, the team warmly welcomed us and we've thoroughly enjoyed working with them ever since. They've really helped bring our vision to life in a way that better reflects who Zooki are as a brand. The team are super friendly, willing and very responsive, with bugs being fixed in a flash - even over the Christmas period. We've built a solid MVP and are looking forward to testing, optimising and building new features with Velstar to provide the best possible experience for our customers."

Sophie Mollinga
Creative Director
at Zooki