Velstar Appoints Director of Affiliate Marketing

Published by Velstar


Velstar – the UK’s leading Shopify Plus development and marketing agency – has this week appointed Ben Cowie as Director of Affiliate Marketing. 

Cowie, who joined Velstar following the company’s acquisition of We Influence in October 2022, will be leading the development of Velstar’s affiliate marketing offering. 

With a roster of over 20 affiliate marketing clients that includes global brands such as DeLonghi, Kenwood, and Braun, Velstar is seeking to significantly grow its affiliate department over the coming year. 

Commenting on his appointment, Ben Cowie said: 

“I’m really pleased to have been promoted to Director of Affiliate Marketing. Over the past several years, we’ve achieved a great deal, delivering impressive incremental revenue results for our clients and winning awards along the way.

It’s currently an exciting time in the affiliate space. With other – more crowded channels – such as paid search, becoming more expensive, brands are increasingly turning to affiliate marketing as a means of generating cost-effective growth.

I’m looking forward to helping many more brands achieve the results they deserve from affiliate marketing”.

As the Shopify Plus agency of choice for direct-to-consumer brands, Velstar sees affiliate marketing as a being a major part of its ambitious growth plans, as the agency’s Managing Director of Marketing, Graham Withe explained: 

“Affiliate marketing is not only under utilised by direct-to-consumer brands, but it’s difficult to execute efficiently and profitably. 

But, that’s something at which Ben and his team excels. 

If you’re an eCommerce brand reading this – and you’re not involved with affiliate marketing at present – you need to speak to Ben and his team at Velstar today”.

It’s a sentiment echoed by Velstar’s CEO, Dan Sheard: 

“Following the acquisition of We Influence, Ben and the other members of the team have brought a swathe of new skills, knowledge and experience to Velstar. With them onboard we’re seeing tremendous growth and success for our clients”.

Velstar: affiliated with success

Often providing a higher ROI than other digital channels, affiliate marketing is the ideal approach for direct-to-consumer brands looking to reach purchase ready consumers. 

Speak to Velstar’s award-winning affiliate marketing team about your needs today.

Find out how Velstar’s affiliate marketing services can grow your brand now

For exclusive Shopify insights, news and resources, explore the Velstar blog

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