Website Development

Your website is more than just a place to buy things, it’s your shop window, your customer services, the way you build and maintain relationships with your customers – and its importance can’t be overstated.

Ever wonder why you arrive in a supermarket at the fresh fruit and vegetables? Why, despite their differences, shops in the same vertical are laid out and navigated in the same way? Billions has been spent historically on psychological and behavioural studies to make sure that a physical store delivers the best experience for the customer while also bringing in the most revenue for the brand.

Our decades of collective experience feed in to creating websites in the same way – making sure it’s fast and fluid, intuitive and capable of delivering the same customer experience you’d offer in a physical store to maximise your revenue and customer satisfaction.

Our experts are at the top of their game and dedicated to ecommerce – meaning we deal with the problems you’re facing every day.

Our website development services have contributed to:

80%	Increase in YoY revenue D2C sales for Avon.
85%	Increase in YoY revenue for Kelly Loves.
128%	Increase in YoY revenue for Castore.

Partners not providers

It’s our job to help you succeed, and we’ll invest in doing exactly that.

We know that if we do great work, our clients succeed online – and that success leads to those clients trusting us to do more great work. Combined with a commitment to clear and transparent communication (stuff goes wrong sometimes – it’s our job to fix it, not make excuses) our approach has allowed us to become growth partners for many of our clients

What we do and why

Liverpool is a European city, a second home for our Irish cousins, home to the oldest Chinese community in Europe and the USA’s 51st state. Always comfortable with the international, Liverpool has given the world some of its best musicians, actors and writers, it gave us football nets, the hovercraft, overhead rail and much more besides.

Now it’s home to Velstar, a dedicated development agency which began life in 2016, producing outstanding Shopify and Shopify Plus websites. In the years that followed, however, clients often stated that they were struggling to find a marketing partner that truly understood ecommerce.

In order to meet the growing needs of our clients, Velstar instead acquired the outstanding We Influence, a digital marketing agency dedicated to ecommerce excellence. This has allowed the agency to quickly begin partnering in the continued growth of clients, and deliver whatever they need to go big.

"Velstar is an absolute pleasure to work with. They delivered the migration project in a smooth and seamless process. They used their extensive Shopify Plus expertise to help us build a store that not only looks fantastic but also performs well too. We look forward to partnering with them for years to come."

chris d'aloisio - senior product manager
at french connection

"Working with the Velstar team on the build and launch of the new Kelly Loves website was a joy. Communication from the team from start through to aftercare has been excellent. They took the time to understand our brand vision and our ambition for the site, which resulted in an outstanding delivery of both design, build and launch. It's the little details and considerations that they've baked into the build, without request, that is the most impressive and truly shows the quality of their work and depth of knowledge of the platform."

danny lezer - ecommerce manager
at kelly loves

“Castore was created to bring a new level to performance sportswear. As a digitally-led brand, direct-to-consumer sales are at the heart of our growth. It was important that our agency partner not only had a proven track record of delivering results but also shared the values of striving for high performance and innovation with us. With a strong team of Shopify Plus experts, and a commitment to always go above and beyond for their clients, Velstar are the perfect fit for us and are the ultimate embodiment of our Better Never Stops ethos. We look forward to continuing to benefit from their experience and advice as we enter our next stage of growth.”

andrew birchall - head of digital
at castore

“Working with Velstar is a dream. In all communications, they strike the perfect balance between the professional and personable. They’re extremely flexible and willing to go above and beyond. Velstar are obviously specialists in Shopify Plus. This pays you back as a client as questions get answered, hurdles get identified and dealt with, tickets keep moving, and initiatives get delivered. I cannot think of a better approach to outsourced ecommerce development. Velstar are themselves a reason to choose Shopify Plus and make product ownership a joy.”

phil chamberlain - digital product owner (western europe)
at avon