Copywriting

Copywriting is one of the world’s most ancient professions - some of the earliest recorded writing carries with it a sales message:

 

“The man-slave, Shem, having run away from his good master, Hapu the Weaver, all good citizens of Thebes are enjoined to help return him. He is a Hittite, short, of ruddy complexion and brown eyes. For news of his whereabouts, half a gold coin is offered. And for his return to the shop of Hapu the Weaver, where the best cloth is woven to your desires, a whole gold coin is offered.”

Part wanted poster, part cunningly concealed advertisement, The Papyrus of Slave Shem dates back around 5000 years. For as long as trade has existed, we have used language to sway decisions and earn trust. One human to another.

Read more...

What is copywriting?

Copywriting, the dictionary will tell you, is the practice of writing advertising or promotional material - but that’s a very pre-digital definition. The modern copywriter is responsible for much more than the odd line of text to accompany an ad (though there’s that as well), they’re responsible for crafting and maintaining the way a brand speaks to its audience across the dozens of channels it’s present on.

From first impressions to purchase and beyond, it’s the copywriter’s job to find the right words.

What can copywriting do for your business?

Copywriting comes in all shapes and sizes, levels of complexity and varieties. However, among the many benefits of great copywriting are:

  • A consistent and high quality level of branded copy across channels.
  • Help finding the right tone of voice for your target audience.
  • Persuasive and engaging product pages and ad copy.
  • Help building trust with your audience and authority in search.
  • More successful content campaigns with better reach and results.
  • Better engagement from journalists with your PR and outreach efforts.

It’s difficult to overstate the importance of putting the right words in the right order, but we have all experienced moments where a good piece of copy has tipped us over the edge from consideration to purchase - a particularly evocative description, a cheeky one-liner, an ad that stuck in your mind - make sure your copy is doing that for your customers.

Our copywriting services

Writers find their way into marketing in a thousand ways, and generally by the most circuitous of routes - but what they always bring to the industry is a love of language. The best writers make words worth reading - and in the information age, you need those words to make an impression quickly. Our writers can help you do that anywhere you need.

Our copywriting creatives

Our copywriting team is made up of writers with a wide range of skills, interests and experiences - but with one major set of things in common, their love of language, their skill with words, and their ability to seamlessly inhabit the voice of a brand.

Kerry Mullin Director of Organic Search
Elisha Sketchley Content Marketing Manager
Matt Donnelly Senior Content Manager
Rachel Stevens Content Executive

Our content services

Content Campaigns

We craft unique, powerful, and engaging campaigns to meet your objectives and resonate with your customers, from enhancing brand awareness to boosting SEO visibility.

Find out More

Content Audits

Part technical, part creative, our content audits are the equivalent of running a fine-toothed comb through your site’s content, smoothing out the strands to leave a luxurious head of, well, words and pictures and video. If there’s one thing that Google has been consistent with over the years, it’s the importance of quality content - we make sure your site is ticking the right boxes.

Find out More

Brand Tone of Voice

If you try to bring your favourite brands to mind, all of them will have a unique tone of voice that you’ve grown to trust over the years. Whether it’s Nike’s blend of inspiration and aspiration, Monzo’s tongue in cheek clarity or even the voice of Duolingo’s friendly, if slightly threatening, Owl. When it speaks, it should do so in a way that is clearly and recognisably your brand. Few methods match the effectiveness for building credibility and visibility as digital PR, which uses original, relevant, and engaging stories and data to engage journalists and naturally generate a buzz around your brand.

Find out More

Digital PR

Few methods match the effectiveness for building credibility and visibility as digital PR, which uses original, relevant, and engaging stories and data to engage journalists and naturally generate a buzz around your brand.

Find out More

Your partners in copywriting

Let's embark on this journey together! Drop us a line today, and let's make sure your brand is producing the content you need to earn links, build trust and increase profit.