Posted: 3 Minute read

Velstar appoints Peter Birks as CEO

In the era of a new government, Velstar has appointed a new CEO! (I know, we’re so on topic).

That’s right, you’ve read it correctly, our Founder and CEO, Dan Sheard, is stepping aside and handing the reins over to well-seasoned CEO, Peter Birks. (Don’t worry though, Dan is staying put as Founder of the agency - he can’t get rid of us that easily!) 

Peter is equipped with a wealth of experience and has held positions as Vice President European Retail for Staples, Business President EMEA Digital Marketing & Commercial Operations for Avnet, and CEO of Ryman & London Graphic Centre. Impressive, eh? We certainly think so! 

Peter has done lots of exciting things in the ecommerce space, and we’re lucky to have him onboard. 

A word from our founder, Dan Sheard: 

“In Peter, we are very fortunate to have found a very experienced leader, with a proven track record in growing and professionalising businesses, as well as in integrating acquisition targets. 

“His experience will allow for a swift integration of the acquired businesses, and a larger focus on robust processes to support Velstar’s main assets, our esteemed clients and our excellent people.

”In my new role as founder, Peter can count on my full and unwavering support. I personally am very excited to be focusing on growing the Velstar brand further, by delighting our existing and attracting new customers, and managing our partner relationships.”

Peter commented:

“I am very pleased to be given the opportunity to assist Velstar in its ambitious growth and change agenda.

“The Velstar group of companies has a deep talent pool, focusing on exceeding its clients expectations  and is poised to rapidly become one of the largest development and marketing agencies in the UK.”

“I am grateful for the warm welcome I have received from my new colleagues at Velstar and look forward to our shared journey of client centricity and exceptional financial results.”

Welcome to the team, Peter! 

Written by:

Photo of Cait Jones-Kelly
Cait Jones-Kelly
Marketing Communications Manager
Following five years in PR, Cait moved to Velstar to expand her knowledge of marketing and commerce. With high energy and great organisational skills, she quickly established herself as an important part of Velstar's marketing team where she works to elevate the agency's partnership management, events, PR and brand communications.