Part technical, part creative, our content audits are the equivalent of running a fine-toothed comb through your site’s content, smoothing out the strands to leave a luxurious head of, well, words and pictures and video. If there’s one thing that Google has been consistent with over the years, it’s the importance of quality content - we make sure your site is ticking the right boxes.
Content audits come in a few different varieties - there are technical audits, which use tools to measure performance of your website content, check your visibility and make sure your site is competing for the right key terms to bring the right traffic to your site; then there are creative audits which take stock of your brand’s desired tone of voice and survey your site for consistency as well as style and the fundamentals of good writing.
Part of what helps a customer buy - especially from an online retailer - is trust. We earn that through providing a consistent, trustworthy experience. Spelling mistakes, mismatched design elements, broken style elements and inconsistent tone are all warning signs that can, both consciously and unconsciously, dissuade a potential customer from making a purchase.
Content audits make sure that your brand is sending the right signals to build trust and authority with both customers and search engines, helping to improve your site’s visibility, conversion rate and revenue.
In short - we want to make sure, as Coleridge once said, that your copy is “words in their best order”, that your design is “thinking made visual” (Saul Bass) and that your video is… pretty good (we couldn’t find a good quote).
Made up of highly experienced creatives, our content audit team is able to bring their knowledge and flair to make sure that your site is delivering exceptional content, which can lead to improvements in site performance, rankings and trust.
