Retargeting

Consider your typical day – how often do you encounter products you've thought about purchasing before (even briefly)? How often are you faced with products you’ve already purchased? These tend to be the results of retargeting campaigns (even the ones that seem to think you might want to buy a second toilet cistern a week after the last one) and, done right, can be among the highest ROI ad campaigns available.

What is retargeting?

Retargeting is an option for many ad platforms, but most often associated with Google Ads. The aim of the ad strategy is to deliver ads to users who have previously interacted with your brand’s site.

This helps brands to present personalised, dynamic ads to your target customers, ensuring that your brand is at the front of their mind until they’re ready to make a purchase.

What can retargeting do for your business?

There are dozens of studies making similar claims, but all agree that the cost of acquiring new customers is between 5 and 25 times more expensive than retaining existing ones - and targeting people that have already expressed an interest in your products seems to make sense in that same way.

Retargeting not only aids in customer retention, but also rekindles connections with near misses – the ones that got away. Why waste an opportunity - give them a cheeky hello at vital moments and boost your bottom line.

Our retargeting service

Our retargeting campaigns are tailored to specific user segments, and based on their prior levels and types of engagement - the pages they viewed, the source of their site entry (who sent you!), actions taken on the site and words overheard while they were in earshot of their phone (not really, but someone’s doing it - why else did I get that ad for, look, I’d rather not talk about it).

Taking it up a notch, we provide dynamic remarketing ads, which showcase users the exact products they were exploring during their site visit - often with additional temptations to get that purchase over the line.

Our retargeting service offers comprehensive control over ad visibility, including the following options:

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Non-converters

Via Google Ads, targeting users with extended session durations or a substantial number of viewed pages who failed to convert.

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Cross-selling

Strategically remarketing to users who purchased specific items, proposing complementary products (like accessories).

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Time decay

Displaying an initial ad within a defined timeframe post-engagement and subsequently showcasing another after a specified duration, potentially with a more compelling promotion or distinct call-to-action.

Our retargeting revolutionaries

Fueled by a dedication to data and experimentation (and sometimes Greggs), and boasting decades of collective experience, our team of retargeting experts stands ready to help you reconnect with your audience and grow your brand.

Andy Hunt Strategy Director

Shubham Sharma Head of PPC

Adam Jones Senior PPC Strategist

Nardiah Kassim-Lowe PPC Manager

Laura Krimmel PPC Manager

Fraser Butler PPC Manager

Ben Cowie Affiliates Director

Adele Parry Affiliates Manager

Shea Currey Affiliates Manager

Simon Duffy Senior Affiliates Manager

Our paid media services

→ PPC

Paid search is your secret weapon, helping to steer laser-focused traffic to your website. PPC helps to make sure your ads pop up on search engine results pages (SERPs) precisely when potential customers search for keywords aligned with your brand.

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→ Youtube Advertising

Positioned as the world’s second-largest search engine, with more than four billion video views worldwide each day (more than a billion of which have gone to Baby Shark, though), YouTube stands as a powerful, cost-effective advertising platform, presenting an unparalleled opportunity to showcase your brand to a vast audience.

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→ Google Shopping

The power of Shopping Ads paired with feed optimisation is undeniable. As investment in Google Shopping campaigns surpasses most standard search solutions, a robust feed optimisation and Google Shopping strategy can be huge for commerce brands.

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→ List Building & Audiences

Brands are often provided with more data than they realise. Through customer interaction with your presence on many platforms, from your email marketing, from past purchases and even sign-ups without conversions. This can all help you to create better ads that, in turn, help to power brand growth.

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→ Display Advertising

Display Advertising redefined how brands connected with their audiences. Unlike traditional channels (press, OOH or TV, for example) online display advertising offered a more targeted and cost-effective approach. With the end of 3rd party cookies, this service is changing - but we can still make display campaigns work for your brand.

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→ Affiliate Marketing

While more than two thirds of online consumers find ads unbelievable and intrusive (various surveys), around 1 in 10 of all ecommerce sales globally can be attributed to affiliate marketing. There’s no time like the present to get started.

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