Art Direction

When a brand’s ready to take its next big steps, it’s often a good time to start creating a cohesive design strategy to join together and refine a look and feel which has likely developed organically over time. That’s where art direction comes in - helping you to craft a creative strategy that shapes perception and lays a foundation for the future.


What is art direction?

Art direction is as much about strategy as design, but you need an expert in both to get it right. You know how you want your brand and your products to be perceived by your customers - but do you know how to make it happen?

Art direction sets out a strategy for the creation and development of design ideas that aims to cement your brand, and the perception you want to convey, in the mind of your target audience.

Our art direction service

Our art direction service is a consultative process that aims to discover what’s at the heart of your brand and what it needs to generate success in your chosen vertical. 

Our experts will work with you to craft a bespoke identity and direction for the visual aspects of your brand, making sure that you’re communicating the right message at every interaction with your branded assets. 

We will then create a comprehensive guide to your brand and style which can be used with confidence by internal and external stakeholders, knowing that you will always be reinforcing the unique qualities of your brand.

What can art direction do for your business?

Art direction can help you to refresh a tired image, or to reorganise a brand that has deviated over time from a specific vision to create a strategy, and guidance for its implementation, that will help take your brand forward with a unique look and feel that will engage and build relationships with your customers.

Our art direction adventurers

Thanks to their experience of crafting the visual assets and design direction of brands in the UK, Europe, the US and beyond, our team has developed the required experience and skill to provide your brand with the guidance needed to take its next step toward conquering your vertical.

Chris Arrowsmith Head of Design
Lee Turner Senior Designer

Our Design services

Despite a near criminal lack of twirly moustaches, berets and easels, our designers have a proven track record of excellence and unmatched Shopify expertise.

UX & UI Design

As a dedicated Shopify agency, our team has developed a wealth of experience creating user experiences and user interfaces that are able to wow the user and hold their hand all the way to the checkout.

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Visual Branding

Visual branding tells the story of your brand at a glance, it’s the shape of the coca cola bottle, it’s the Nike swoosh, it’s the Burberry plaid, the distinctive animation style of Headspace. Your visual identity should allow your customers to pick you out of a line-up without a second thought, demonstrating the same kind of care and attention to detail you put into your products.

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Like most things in design, there are as many types of illustration as there are illustrators, but what they share in common is that they harness the creative flair of the illustrator to help convey an idea or message that, sometimes, words just can’t do alone.

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Graphic Design

Applied art is the description commonly given to graphic design, and it’s as good as any - it’s about using the many skills of a designer and many aspects of design to craft a targeted, visual communication of a message to a specified audience.

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Design & UX Consultancy

Design and UX consultancy allows your brand to take advantage of our expert team to upskill and provide direction for inhouse designers or teams. Sometimes you don’t need us to do everything, but just to empower you to do it instead - and we’re always happy to help.

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Design Success Stories

We've had the privilege of working on the rebrand of extraordinary brands, enhancing experience, resolving and future-proofing their design.

Your partners in art direction

Ready to give your brand the look and feel it deserves and prepare it for the future? Let’s take the journey together.