Youtube Advertising

Positioned as the world’s second-largest search engine, with more than four billion video views worldwide each day (more than a billion of which have gone to Baby Shark, though), YouTube stands as a powerful, cost-effective advertising platform, presenting an unparalleled opportunity to showcase your brand to a vast audience.

What is retargeting?

YouTube advertising primarily comprises video ads, complemented by traditional ad options. Leveraging the video-sharing platform, ads appear across YouTube Search and YouTube Videos, extending to Google partner sites, apps, and the Google Display Network. With an immense user base, YouTube advertising accommodates brands of all sizes and industries, solidifying its status as the second-largest search engine, only surpassed by parent company Google's primary engine.

What can retargeting do for your business?

Tailoring campaigns to your business's unique needs, YouTube advertising offers diverse benefits, from promoting specific landing pages to enhancing social media presence. We monitor campaign progress, optimising targeting to maximise budget distribution on the platform. Key areas of analysis include view rate, video play rate, earned views, and earned shares/likes/subscribers.

Our YouTube Advertising Service

In our capacity as a YouTube advertising agency, we align with your business objectives and marketing strategy to determine the best methods for engaging users on YouTube, catering to both B2B, D2C and B2C brands. Our YouTube advertising service includes:

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Research & strategy creation

An exhaustive process of research and strategy creation is foundational, ensuring agility in adapting to emerging information. By reviewing accounts, targets, demographics, etc., we establish a primary strategy to drive your brand's YouTube advertising initiatives.

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Campaign targeting

YouTube visitors often seek specific content, enabling precise targeting. Leveraging options such as behaviour, interests, remarketing, placements, and keywords, we ensure your ads reach the right audience. Various ad options include:

TrueView In-stream
TrueView Discovery
Bumper Ads
TrueView for Shopping

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Asset creation

Central to a successful YouTube strategy is compelling content, with the crucial first 5 seconds determining user engagement. Our expertise guides you on content types resonating with your audience, while also analysing competitor strategies.

Our YouTube advertising yogis

Our team of YouTube advertising experts merges an in-depth understanding of the video-sharing platform with adept skills in bidding strategies (and an almost embarrassing watch time). With experience, enthusiasm, and expertise, our team is positioned to deliver exceptional results.

Andy Hunt Strategy Director

Shubham Sharma Head of PPC

Adam Jones Senior PPC Strategist

Nardiah Kassim-Lowe PPC Manager

Laura Krimmel PPC Manager

Fraser Butler PPC Manager

Ben Cowie Affiliates Director

Adele Jasmine Parry Affiliates Manager

Shea Currey Affiliates

Simon Duffy Senior Affiliates Manager

Our paid media services

Our paid media pros have managed budgets of millions, have decades of collective experience, and have certificates, partnerships, memberships and other industry nods of approval coming out of their collective ears. They’re also well practised at circumventing Google’s improvements to Google Ads, and defending paid media accounts against the help of Google account managers. What more could you ask for?

→ PPC

Paid search is your secret weapon, helping to steer laser-focused traffic to your website. PPC helps to make sure your ads pop up on search engine results pages (SERPs) precisely when potential customers search for keywords aligned with your brand.

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→ Retargeting

Consider your typical day – how often do you encounter products you've thought about purchasing before (even briefly)? How often are you faced with products you’ve already purchased? These tend to be the results of retargeting campaigns (even the ones that seem to think you might want to buy a second toilet cistern a week after the last one) and, done right, can be among the highest ROI ad campaigns available.

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→ Google Shopping

The power of Shopping Ads paired with feed optimisation is undeniable. As investment in Google Shopping campaigns surpasses most standard search solutions, a robust feed optimisation and Google Shopping strategy can be huge for commerce brands.

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→ List Building & Audiences

Brands are often provided with more data than they realise. Through customer interaction with your presence on many platforms, from your email marketing, from past purchases and even sign-ups without conversions. This can all help you to create better ads that, in turn, help to power brand growth.

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→ Display Advertising

Display Advertising redefined how brands connected with their audiences. Unlike traditional channels (press, OOH or TV, for example) online display advertising offered a more targeted and cost-effective approach. With the end of 3rd party cookies, this service is changing - but we can still make display campaigns work for your brand.

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→ Affiliate Marketing

While more than two thirds of online consumers find ads unbelievable and intrusive (various surveys), around 1 in 10 of all ecommerce sales globally can be attributed to affiliate marketing. There’s no time like the present to get started.

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