Paid Media

Dive into the deep and difficult to navigate waters of paid media with Velstar (and a spare tank of O2), where our decades of experience help you to explore and exploit the intricate sea-beds of paid advertising (is it too early to stop torturing the metaphor?), ensuring every penny you invest returns tangible results for your brand.

What is paid media?

Paid media encompasses a vast array of paid advertising options available to brands online. From Microsoft Advertising and Google Ads through to YouTube and many more. With meticulous research and extensive experience, paid media can be a really powerful marketing tool capable of delivering substantial returns.

What can paid media do for your business?

Paid media is one of the most effective methods for both converting your existing audience and expanding it. It provides opportunities to engage users at various levels of purchase intent, leveraging targeting capabilities by platform, device, demographic, and more. Key benefits include:

Reaching the right audience
Precision targeting
Maximising profitability through testing and tracking

Our paid media services

Navigating the ever-evolving paid media ecosystem is tough; especially given the number of platforms, ad types, and add-ons.

But, through close consultation and comprehensive research, Velstar makes sure that your budget is allocated to the right platforms and ad types to resonate with the right audience, boosting your brand's profitability.

Whether your goal is brand exposure, new followers, increasing sales, downloads, or submissions, Velstar crafts an approach that will yield the best returns. Paid media offers unique trackability (despite the best efforts of nearly every platform involved), and our passion and expertise transform every campaign into a catalyst for growth.

Our comprehensive paid media services include:

→ PPC

Paid search is your secret weapon, helping to steer laser-focused traffic to your website. PPC helps to make sure your ads pop up on search engine results pages (SERPs) precisely when potential customers search for keywords aligned with your brand.

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→ Retargeting

Consider your typical day – how often do you encounter products you've thought about purchasing before (even briefly)? How often are you faced with products you’ve already purchased? These tend to be the results of retargeting campaigns (even the ones that seem to think you might want to buy a second toilet cistern a week after the last one) and, done right, can be among the highest ROI ad campaigns available.

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→ Youtube Advertising

Positioned as the world’s second-largest search engine, with more than four billion video views worldwide each day (more than a billion of which have gone to Baby Shark, though), YouTube stands as a powerful, cost-effective advertising platform, presenting an unparalleled opportunity to showcase your brand to a vast audience.

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→ Google Shopping

The power of Shopping Ads paired with feed optimisation is undeniable. As investment in Google Shopping campaigns surpasses most standard search solutions, a robust feed optimisation and Google Shopping strategy can be huge for commerce brands.

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→ List Building & Audiences

Brands are often provided with more data than they realise. Through customer interaction with your presence on many platforms, from your email marketing, from past purchases and even sign-ups without conversions. This can all help you to create better ads that, in turn, help to power brand growth.

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→ Display Advertising

Display Advertising redefined how brands connected with their audiences. Unlike traditional channels (press, OOH or TV, for example) online display advertising offered a more targeted and cost-effective approach. With the end of 3rd party cookies, this service is changing - but we can still make display campaigns work for your brand.

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→ Affiliate Marketing

While more than two thirds of online consumers find ads unbelievable and intrusive (various surveys), around 1 in 10 of all ecommerce sales globally can be attributed to affiliate marketing. There’s no time like the present to get started.

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Our paid media paladins

Our team of paid media specialists boast decades of collective experience with Google, Microsoft, and many more. Whether establishing a brand's first paid media campaign or revolutionising underperforming accounts, our team delivers results across all platforms.