While specific algorithmic penalties are much rarer than they were a decade ago, manual actions can and are regularly placed on websites that breach webmaster quality guidelines – but they can be removed!
Manual action penalties are applied by a Google employee at either a page or sitewide level and are the result of a website breaching webmaster quality guidelines (whether purposefully or not), including low quality, thin or spammy content, manipulated link profiles, suspicious outbound linking, and more. Webmasters are generally notified of these penalties through messages in Google Search Console.
If your site has received a manual action penalty, you will receive a message in your Google Search Console notices which will not only indicate that you have received a penalty, but also the reason for the penalty – making it easier (though not easy) to produce a plan of action.
There is a full list of and descriptions of each of the reasons for a manual action penalty on the Google support pages, but the following are some of the most common reasons:
Over the years, we've successfully aided numerous brands in recovering from penalties, predominantly associated with unnatural linking practices. Because we recognise the severe impact of penalties on businesses, our dedicated team of experts analyses, optimises, repairs, and implements the recovery process, allowing you to focus on driving your business forward.
Key Steps in Our Recovery Process:
Our team of SEO experts tailor unique strategies to each case, overcoming challenges and delivering results. Partner with a team that understands the many nuances of manual action penalties for commerce brands, and ensure your brand emerges even stronger.
