Keyword Research

Elevate your brand's success in search (and anything else which uses keywords, which is, like, everything), with our comprehensive keyword research service. From short-tail power to long-tail precision, we've got the key to unlock the full potential of your brand.


What is keyword research?

Keyword research is a technique that, like much of SEO, is part art and part science - but which offers your brand the best chance of success. Our process involves crafting a comprehensive list of commercial and informational keywords, making sure that your brand shines in search results for terms crucial to both the industry and your customers.

Once armed with this list, we optimise your site (or you can do it, no hard feelings) and existing content to reflect keyword themes and topics, providing a rich, user-friendly experience for both customers and search engines. By bridging content gaps and creating supplementary material, we enhance your brand's visibility and authority.

What can keyword research do for your business?

Implementing a well-developed keyword research, optimisation, and strategy plan offers a range of benefits:

  • Find untapped, high-purchase intent searches.
  • Target low-competition, high-conversion potential searches.
  • Future-proof your strategy for voice-friendly search.

Our years of experience guide our experts to help us make sure your brand is present where your customers are. Relax in the knowledge that our team will deliver a strategy that will help drive your brand to new heights.

Our keyword research service

While Google algorithms evolve and algorithms develop their understanding of topics, context, and user intent, the role of keywords remains crucial from a customer's perspective. Keyword research serves as a guide, unlocking a world of possibilities, providing thematic insights and helping you to communicate the importance of your site to specific search queries.

Our keyword research crusaders

Making sure your brand says the right thing to meet your customers where they are is so important - and our team has the skills needed to get you where you need to be.

Kerry Mullin Director of Organic Search
Jake Pittman Technical SEO Manager
Daniel Bee Technical SEO Lead

SEO Services

Technical SEO

At Velstar, we know that, while technical SEO isn't the only factor influencing search visibility, it's the bedrock of any successful SEO strategy.

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Audits & Analysis

Sometimes knowing what’s wrong is half the battle. Our experts audit and analyse your site so you can solve outstanding problems and get to growing.

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Local SEO

Going global starts locally, and our SEO experts help brands reach their goals by engaging customers wherever they are. Let’s make things happen!

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SEO Consultancy

There are benefits and pitfalls of both the agency and inhouse model once a brand reaches the level where they can afford to run a department. But there is a way you can get the best of both worlds!

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Manual Penalty Removal

While specific algorithmic penalties are much rarer than they were a decade ago, manual actions can and are regularly placed on websites that breach webmaster quality guidelines – but they can be removed!

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Log File Analysis

Experience the joy of true SEO mastery with Velstar's Log File Analysis service - employing a technique often overlooked by modern SEOs to unveil crucial insights hidden from the uninitiated.

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Website Migration SEO

SEO is not something you do to a website following migration, it needs to be baked into the migration process itself. To avoid visibility drops, maintain brand trust and make sure you offer the best user experience post launch.

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Structured data is about more than just describing what’s on a page, it’s about connecting you to the bigger puzzle that is your vertical. We go beyond the basics to deliver structured data that will prepare you for the AI future.

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International SEO

More than just an hreflang tag, international SEO is about helping your site crack the SERPs of each additional territory, through knowledge of the market, translation, and the many aspects of search that can change from country to country.

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Your partners in keyword research

Let's embark on this journey together! Drop us a line today, and let's make sure your brand is saying the right things to succeed in search.