Content Marketing

Crafting high-quality, relevant, and consistent content goes beyond supporting your SEO efforts. It becomes the bedrock you can build your brand's reputation on, inspiring engagement and, ultimately, propelling sales.

What is content?

Content is about as diverse a spectrum of skills and services as it gets – from defining brand copy to informative videos, insightful infographics to multimedia campaigns to earn citations and press coverage. It pretty much covers all that stuff that breathes life into your website and brand.

What content can do for your business?

Exceptional content serves manifold purposes, enhancing a website’s search performance and engaging people. Through multimedia, rich, informative, and entertaining content, sites witness improvements in rankings, traffic volume, conversion rates, and profitability.

Our content process

Exceptional content is at the core of any robust inbound marketing and SEO strategy, and our team of adept content writing specialists and designers meticulously plan and craft content designed to achieve your goals while keeping your customers engaged and entertained. This content can then be used to reach your audience across paid, earned, or owned channels.

From white papers to engaging infographics, captivating videos and animations, our skilled copywriters and designers provide exceptional versatility across styles and subjects.

Our content services follow a structured journey from concept to completion:

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1. Research and discovery

Research is pivotal in content creation. Our digital content teams start campaigns with a discovery process, shaping a content brief that delves into your brand's tone of voice and target audience. Our creatives leverage their skills to identify, analyse, and interpret information, crafting content that informs and elevates your brand's authority as thought leaders.

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2. Idea generation

Fresh ideas breathe life into content marketing. At Velstar, our creative specialists collaborate with technical teams to develop concepts aligned with organic search and business objectives. These ideas should then resonate with your target audience and key influencers in your industry.

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3. Optimisation

Ensuring our content excels in search, our organic search strategists brief writers on keywords and anchor text. The optimisation process doesn't compromise artistic integrity, as our expert copywriters adeptly balance search performance with naturalness and user experience.

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4. Peer review

Before content reaches you, a rigorous peer review process ensures quality. Team members not involved in creation proofread, fact-check, and provide feedback. Plagiarism detection guarantees the originality of the content you receive.

Our content champions

Made up of highly experienced designers, writers, and experts in video and animation our content team generates more than just exceptional content, but also brand mentions, and improvements in site performance and rankings.

Kerry Mullin Director of Organic Search

Elisha Sketchley Content Marketing Manager

Matt Donnelly Senior Content Manager

Rachel Stevens Content Executive

Our content services

→ Content Campaigns

We craft unique, powerful, and engaging campaigns to meet your objectives and resonate with your customers, from enhancing brand awareness to boosting SEO visibility.

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→ Copywriting

Copywriting is one of the world’s most ancient professions - some of the earliest recorded writing carries with it a sales message. Part wanted poster, part cunningly concealed advertisement, The Papyrus of Slave Shem dates back around 5000 years. For as long as trade has existed, we have used language to sway decisions and earn trust. One human to another.

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→ Content Audits

Part technical, part creative, our content audits are the equivalent of running a fine-toothed comb through your site’s content, smoothing out the strands to leave a luxurious head of, well, words and pictures and video. If there’s one thing that Google has been consistent with over the years, it’s the importance of quality content - we make sure your site is ticking the right boxes.

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→ Brand Tone of Voice

If you try to bring your favourite brands to mind, all of them will have a unique tone of voice that you’ve grown to trust over the years. Whether it’s Nike’s blend of inspiration and aspiration, Monzo’s tongue in cheek clarity or even the voice of Duolingo’s friendly, if slightly threatening, Owl. When it speaks, it should do so in a way that is clearly and recognisably your brand. Few methods match the effectiveness for building credibility and visibility as digital PR, which uses original, relevant, and engaging stories and data to engage journalists and naturally generate a buzz around your brand.

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→ Digital PR

Few methods match the effectiveness for building credibility and visibility as digital PR, which uses original, relevant, and engaging stories and data to engage journalists and naturally generate a buzz around your brand.

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