Google Shopping

Positioned as the world’s second-largest search engine, with more than four billion video views worldwide each day (more than a billion of which have gone to Baby Shark, though), YouTube stands as a powerful, cost-effective advertising platform, presenting an unparalleled opportunity to showcase your brand to a vast audience.

What is a Google Shopping Campaign?

Shopping Campaigns serve as a gateway to showcase specific products through captivating and visual ads. These ads go beyond traditional text and incorporate product images, titles, prices, extensions, promotions, and your domain name.

What can Google Shopping do for your business

The best Google Shopping campaigns can deliver:

More traffic and sales: - Shopping ads have a higher click-through rate (CTR) than traditional text ads, leading to increased conversions.
Increased exposure: - you have a large and growing amount of real-estate, with the potential to showcase multiple shopping ads simultaneously, maximising brand exposure.

Competitive edge: - you can stay ahead in a competitive landscape as Shopping Ads are the go-to ad format for product-related searches (as well as shopping ad versions of P-Max campaigns).

Our Google Shopping Service

At the core of our Google Shopping service is a meticulous tracking approach.

Tailored to a brand's unique needs, our service initiates with Google Analytics tracking implementation and extends to bespoke reporting. From strategy planning to content, our service ensures a holistic approach.

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Account audit

A comprehensive evaluation of existing options sets the stage for strategic enhancements. We delve into your current landscape before proceeding to more in-depth analyses.

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Custom goals and dashboards

Crafting bespoke goals and dashboards, we transform raw data into actionable insights. Our focus extends beyond data gathering; we ensure it aligns with your brand's success and facilitates transparent communication with stakeholders.

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Commerce set-up and monitoring

From inception to ongoing monitoring, our service encompasses eCommerce setup, ensuring seamless integration and performance tracking.

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Call and offline tracking

Tracking extends beyond online interactions. We delve into call and offline tracking, offering a holistic view of customer engagement across various touchpoints.

Our Google Shopping gladiators

Your Shopping campaigns are only as powerful as the team behind them (and we’ve seen video evidence of one of our team climbing stuff voluntarily). Our seasoned experts bring a wealth of experience and a history of successful testing to the table.

Andy Hunt Strategy Director

Shubham Sharma Head of PPC

Adam Jones Senior PPC Strategist

Nardiah Kassim-Lowe PPC Manager

Laura Krimmel PPC Manager

Fraser Butler PPC Manager

Ben Cowie Affiliates Director

Adele Parry Affiliates Manager

Shea Currey Affiliates Manager

Simon Duffy Senior Affiliates Manager

Our paid media services

Our paid media pros have managed budgets of millions, have decades of collective experience, and have certificates, partnerships, memberships and other industry nods of approval coming out of their collective ears. They’re also well practised at circumventing Google’s improvements to Google Ads, and defending paid media accounts against the help of Google account managers. What more could you ask for?

→ PPC

Paid search is your secret weapon, helping to steer laser-focused traffic to your website. PPC helps to make sure your ads pop up on search engine results pages (SERPs) precisely when potential customers search for keywords aligned with your brand.

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→ Retargeting

Consider your typical day – how often do you encounter products you've thought about purchasing before (even briefly)? How often are you faced with products you’ve already purchased? These tend to be the results of retargeting campaigns (even the ones that seem to think you might want to buy a second toilet cistern a week after the last one) and, done right, can be among the highest ROI ad campaigns available.

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→ Youtube Advertising

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→ List Building & Audiences

Brands are often provided with more data than they realise. Through customer interaction with your presence on many platforms, from your email marketing, from past purchases and even sign-ups without conversions. This can all help you to create better ads that, in turn, help to power brand growth.

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→ Display Advertising

Display Advertising redefined how brands connected with their audiences. Unlike traditional channels (press, OOH or TV, for example) online display advertising offered a more targeted and cost-effective approach. With the end of 3rd party cookies, this service is changing - but we can still make display campaigns work for your brand.

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→ Affiliate Marketing

While more than two thirds of online consumers find ads unbelievable and intrusive (various surveys), around 1 in 10 of all ecommerce sales globally can be attributed to affiliate marketing. There’s no time like the present to get started.

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