PPC

Paid search is your secret weapon, helping to steer laser-focused traffic to your website. PPC helps to make sure your ads pop up on search engine results pages (SERPs) precisely when potential customers search for keywords aligned with your brand.

What is PPC?

PPC is the digital marketing strategy that sees businesses pay a fee whenever a curious clicker engages with their ad. Crafting a PPC ad calibrated to a specific type of search can catapult your brand into the spotlight as it aims to draw a highly targeted audience to your site. Combine this ability to command an audience with a sleek, well optimised site and captivating content, and you have a recipe for increasing revenue quickly.

Our PPC service

Harness our treasure trove of expertise for a tailored PPC strategy designed for your brand alone. Our PPC service isn’t one-size-fits-all, it's a bespoke strategy during the creation of which we acquaint ourselves thoroughly with your business, learn your desires for the paid search journey, and sculpt a plan to hit the bullseye of your campaign targets and KPIs.

Our dynamic service encompasses relentless testing, fine-tuning, and immersive research. From scrutinising keywords and demographics to sizing up the competition, we wield the insights gained to help your brand hit new heights.

What can PPC do for your business?

PPC can be a game-changer, creating an instant impact on your brand:

Instantly command prime real estate on the first page of SERPs.
Unleash a stream of high-quality traffic to your digital doorstep.
Constantly refine campaigns through meticulous testing to boost results.
Amplify your brand's reach and exposure.
Take the reins with precise spending control on every campaign.

However, the PPC arena is a battleground. For the best results, however, businesses will need to leverage data, software, innovative thinking, and paid search best practices (or you can let us do it).

Our PPC pioneers

Our highly talented team combines experience, passion and expertise. Having crafted campaigns for some of Europe's biggest brands, our team uses machine learning, software, creativity, and thorough analysis, to consistently deliver results.

Andy Hunt Strategy Director

Shubham Sharma Head of PPC

Adam Jones Senior PPC Strategist

Nardiah Kassim-Lowe PPC Manager

Laura Krimmel PPC Manager

Fraser Butler PPC Manager

Ben Cowie Affiliates Director

Adele Parry Affiliates Manager

Shea Currey Affiliates Manager

Simon Duffy Senior Affiliates Manager

Our paid media services

Our paid media pros have managed budgets of millions, have decades of collective experience, and have certificates, partnerships, memberships and other industry nods of approval coming out of their collective ears. They’re also well practised at circumventing Google’s improvements to Google Ads, and defending paid media accounts against the help of Google account managers. What more could you ask for?

→ Retargeting

Consider your typical day – how often do you encounter products you've thought about purchasing before (even briefly)? How often are you faced with products you’ve already purchased? These tend to be the results of retargeting campaigns (even the ones that seem to think you might want to buy a second toilet cistern a week after the last one) and, done right, can be among the highest ROI ad campaigns available.

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→ Youtube Advertising

Positioned as the world’s second-largest search engine, with more than four billion video views worldwide each day (more than a billion of which have gone to Baby Shark, though), YouTube stands as a powerful, cost-effective advertising platform, presenting an unparalleled opportunity to showcase your brand to a vast audience.

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→ Google Shopping

The power of Shopping Ads paired with feed optimisation is undeniable. As investment in Google Shopping campaigns surpasses most standard search solutions, a robust feed optimisation and Google Shopping strategy can be huge for commerce brands.

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→ List Building & Audiences

Brands are often provided with more data than they realise. Through customer interaction with your presence on many platforms, from your email marketing, from past purchases and even sign-ups without conversions. This can all help you to create better ads that, in turn, help to power brand growth.

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→ Display Advertising

Display Advertising redefined how brands connected with their audiences. Unlike traditional channels (press, OOH or TV, for example) online display advertising offered a more targeted and cost-effective approach. With the end of 3rd party cookies, this service is changing - but we can still make display campaigns work for your brand.

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→ Affiliate Marketing

While more than two thirds of online consumers find ads unbelievable and intrusive (various surveys), around 1 in 10 of all ecommerce sales globally can be attributed to affiliate marketing. There’s no time like the present to get started.

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