TikTok Ads & Shopping

Available in 150 markets in more than 75 languages, TikTok is the social media sensation that has taken over the world since its launch in 2016. With access to the younger demographics from its early days expanding to a broad cross-section of users over the few years, TikTok is the fifth largest social media platform by active users.

What are TikTok ads and shopping?

One of the first social media platforms to provide a successful social commerce offering, TikTok has been at the forefront of developments in the area - not just offering TikTok shop, a native commerce solution, but also some of the best performing ad offerings available on social media - with immersive, full screen, audio on ads to help you reach the right audience with the right messaging.

TikTok ads: are content focused promoted videos that appear to targeted audiences directly in their feeds.
Shopping ads: place hyper-relevant, shoppable videos in the ‘For You’ page, delivering your ads to the users most likely to buy.

Catalogue listing ads: showcase your products alongside other merchants in ‘shoppable destinations’.

Our TikTok ads and shopping service

Our team of digital natives have been with the TikTok platform since day one, and have watched it grow - getting to know its ad offering as each iteration has been released. We’ve delivered results for brands big and small, across a wide range of verticals.

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Research & Strategy Creation

Remaining agile, our research and strategy creation delve deep, driving initial campaigns. By scrutinising your TikTok account, targets, demographics, etc., we carve out the primary strategy for your brand's TikTok campaigns.

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Campaign Targeting

Guided by the established strategy, our experts craft a profile to determine demographics, content types, and more to meet and exceed your TikTok KPIs.

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Creative testing and optimisation

Our in-house experts, using your branded creatives, will test, iterate and optimise the campaign. This helps us to improve performance and make sure the assets used are getting the cut-through and engagement you need for a successful campaign.

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Targeting Options

Ensuring your ads reach relevant users, TikTok’s targeting options include:

Demographic
Audience
Interests & Behaviours
Device
Smart options

Our team makes sure you’re using the right targeting options for your brand.

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Ongoing Optimisation

Ensuring continuous improvement, our ongoing optimisation adapts TikTok campaigns dynamically. Whether adjusting budgets, refining targets, or altering content delivery, we optimise campaigns to enhance results, acknowledging that perfection is a work in progress.

What can TikTok ads and shopping do for your business?

While there are plenty of reasons to recommend TikTok as the platform for your advertising campaigns, it’s probably best to give you the following - straight from the horse’s mouth:

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Build a community and drive brand awareness

Use TikTok to let your audience discover your brand's story and engage with your products. Nurture your community to be your brand advocates.

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Find new customers and increase online sales

Reach your most engaged audience and share unique product features, customer reviews, coupons and offers to boost your online sales.

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Retarget and sell to existing customers

Use custom audiences, to target your existing customers and showcase new products they might be interested in.

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Turn prospects into leads

Identify and educate potential customers about your product/service by sharing an ebook/guide, run surveys, or generate registrations for product launches or events.

Our TikTok trailblazers

Our team of TikTok specialists have been building and optimising campaigns for as long as TikTok has offered them. With a passion for social media and a skill for optimising and finding the right content for the platform and campaign, they can help you to achieve your goals on this content focused platform.

Georgina Chalk Head of Social

Emma Garner Social & Email Manager

Rob Watts Social & Email Manager

Sam Fagan Email Marketing Manager

Paid social services

While we will take on paid social activities on any platform, our experts have found, through years of testing, that the following platforms deliver the best results for the lifestyle brands we represent and beyond.

→ Meta Advertising

In social media, Meta is a colossus, with almost 6 billion active monthly users between its two main social platforms - Instagram and Facebook. With a Meta app installed on three out of four smartphones globally, Meta is the social network for advertising.

Find out More

→ Snapchat Advertising

With more than 400 million users (though reports are mixed, and Snap self reports almost double that) - and growing 10% per quarter for almost five consecutive years - Snapchat is an often overlooked platform for brands drawn to the promises of the major social media platforms. With active daily users eclipsing both Pinterest and Twitter (do we really need to call it X?), brands should be taking the platform seriously.

Find out More