What are TikTok ads and shopping?
One of the first social media platforms to provide a successful social commerce offering, TikTok has been at the forefront of developments in the area - not just offering TikTok shop, a native commerce solution, but also some of the best performing ad offerings available on social media - with immersive, full screen, audio on ads to help you reach the right audience with the right messaging.
- TikTok ads: are content focused promoted videos that appear to targeted audiences directly in their feeds.
- Shopping ads: place hyper-relevant, shoppable videos in the ‘For You’ page, delivering your ads to the users most likely to buy.
Catalogue listing ads: showcase your products alongside other merchants in ‘shoppable destinations’.