Migration & Replatforming

Although our team is always ready to serve as end-to-end partners in all things Shopify, we know that not every brand is going to need a full redesign or re-build of their store to achieve their goals (sad face). That’s why we offer a migration and replatforming service - to take the awesome work you’ve already done and help it reach its full potential on Shopify.

What is migration and replatforming?

Migration and replatforming is a lot like upgrading the location of your flagship store - you could be looking for more footfall, a location with a little more prestige, or a better return on your business rates - our team makes sure that everything moved to your new store, ready, gleaming and welcoming for the grand opening.

What can migration and replatforming do for your brand?

Our developers, like the agency as a whole, are committed to delivering unparalleled platform knowledge and expertise. If you have decided that Shopify is the right platform for your brand, then we can make sure that the move goes smoothly, quickly and well.

Using battle tested techniques and processes - and a unique QA process - our developers have migrated brands of all sizes between pretty much all platforms and all other platforms - but specialise in making Shopify work for our clients, allowing them to take advantage of Shopify’s industry leading checkout process, it’s constantly evolving functionality and huge and growing list of apps that can extend that functionality as you grow and scale your business.

Our migration and replatforming service

We understand the need to make sure everything involved with a migration and replatforming goes off without a hitch - so we have built a robust set of processes to make sure it does. Our experts have migrated clients from all of the major ecommerce platforms (and most of the minor ones) to Shopify and Shopify Plus, and our platform expertise means that if Shopify is your chosen destination, we’re the ones that can get it done right.

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Current site audit

To begin with, we carry out a thorough audit of your present site to establish baselines for performance, for functionality and to assess your requirements against the current capabilities of your site.

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Create migration plan

Once we have established what your site is capable of and what you need from Shopify, we create a migration plan to make sure we can meet your requirements for performance, functionality and the timescales for your migration.

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Store set-up

Once the plan is in place, we’ll begin to set up the store to match your current site as closely as possible - to match navigation, design and any other requirements you may have.

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Map URLs

In order to prevent loss of search visibility, make sure that there is no inconvenience to customers with bookmarks, and preserve site experience and UX, we conduct a thorough mapping project to match all existing URLs.

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Tracking & GA4 implementation

Tracking is one of the most important facets of commerce online - and so we ask our experts to build out a tailor-made tracking and GA4 set-up to make sure that you can gather the right data to keep your brand making the right decisions needed to maintain growth.

Our migration and replatforming team

Our team of Shopify certified developers have been migrating brands of all sizes to Shopify and Shopify Plus. With unparalleled platform expertise and decades of experience, they possess the knowledge and talent to make Shopify work for your brand.

Vince Hollywood Head of Development

Liam McKenna Senior Front End Developer

Matt Bevan Senior Front End Developer

Josh Oakes Front End Developer

Steven Henderson Front End Developer

Matty Johnson Front End Developer

Michael Gainford Front End Developer

Richard Parnaby-King Back End Developer

Nathan Hogan Project Executive

Front End Development Services

With FED touching almost every nook and cranny of your website (we’ve asked them to stop, but they don’t listen), the number and reach of services is extensive - but all of them contribute directly to the functionality and usefulness of your site, and by extension it’s visibility in search.

→ Theme Development

Whether you’re looking for a custom Shopify Plus build from the ground up which properly reflects your brand and the lifestyle of your customers, or to take your next steps in commerce by customising a premade theme to better suit your needs, our Shopify accredited team can make sure the platform delivers what you need to succeed.

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→ Site Speed Development

Over the last few years, Google has been nudging webmasters to improve site speed - and so far they’ve done that with the carrot of a minor boost to rankings (though they won’t say much - thanks Google - it is likely to be a ‘deciding factor if all other things are equal’), but while a ranking bump is all well and good - the positive impact it has on conversion rates is far more important.

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→ Shopify 2.0 Upgrades

Shopify 2.0 (or Online Store 2.0) offers more opportunity for customisation, better app integrations and more besides. While the process of upgrading can be performed by most Shopify store owners, if you have a custom theme or unique integrations, our experts can help you make the transition seamlessly.

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→ Development Retainer

Whether it’s the result of a CRO experiment, a UX or UI review, your site has just hit the limits of its functionality and you need more, or any of a host of other reasons, it often pays to have development talent that you can access quickly to make the changes necessary to continue the growth of your brand.

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→ Shopify Checkout Customisation

While Shopify sites have always been customisable to an extent, there was a time in the pretty recent past when a Shopify site was more recognisably Shopify than any particular brand. The last area where that was the case was the checkout - but, for Shopify Plus customers, it doesn’t have to be anymore! Brands can now customise their checkout to better represent their brand and better suit their needs.

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→ Shopify App Development

Need to create Shopify functionality which can be implemented on your own, or multiple branded sites? Our experts can make sure there’s an app for that. Shopify's APIs allow the freedom and flexibility to create truly bespoke functionality outside the "standard" Shopify offering - that’s where Shopify App development comes in.

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→ Bespoke Tracking

Our commitment to the Shopify platform has many benefits for our clients - not least of which is our ability to wrestle the platform, and your analytics platform of choice, into submission to provide you with the data you need to make smart choices and grow your business.

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→ Inhousing Functionality

During the lifespan of a Shopify site, there’ll be times when growing and scaling a brand leads to you outgrowing some of the apps that were essential during your formative years. Whether that’s because it isn’t capable of scaling with you, or the need for other, more important features are beginning to cause performance issues, inhousing functionality can be the answer.

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→ UX & UI Development

From site navigation to all the fun things you can do with buttons, user experience and user interface development plays a vital role in how every single customer experiences your website (and interacts with it, to be fair). Providing the best customer experience isn’t just a ‘nice-to-have’, it can be the difference between a sale and an abandoned basket.

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