Founded in 2006, Faction Skis swiftly established a reputation for crafting top-notch men's and women's freeride, powder, all-mountain, and touring skis.

The Brief

The Strategy

The process

The Results

It is not difficult to admit that we were a little bit in love with the Faction Ski brief - without question one of the most comprehensive and well researched briefs we’ve had to date.

While we had done some work previously with Faction, this specific project was referred to in the brief as a UI/Backend refresh, and had several aims that demonstrated the same level of attention to detail as their equipment. While each was addressed in an individual section of the brief document, the four key aims of the project were as follows:

  1. Simplify backend.
  2. Improve User Interface.
  3. Improve Core Web Vitals.
  4. Prepare for language translations.

In addition, though we must also credit the brand’s incredible products, the site has seen the following YoY financial results:

153%

Increase in total orders.

155%

Increase in total sales.

73%

Increase in conversion rate.

39%

Increase in sessions.

In Verbier, Switzerland, back in the early 2000s, a group of rebellious types were immersing themselves in the growing trend of freeride and freestyle skiing - types of skiing both literally and figuratively off-piste, and catering to a younger, more adventurous group of ski enthusiasts.

The Faction Collective and Faction Skis was the result of this passionate embrace of new styles and techniques. In the decades since, Faction has engaged millions through their award winning skis, acclaimed film productions and gold medal performances at major global competitions.   Today, Faction is a global brand, loved by thousands of passionate fans for their world-beating skis and mountain equipment.