The design elements needed by a modern commerce brand are so varied that it can be difficult to maintain the skills you need in-house. Fear not! We’ve put together a crack team of creatives ready to dazzle you with design.
Design is simply intentional creation by an intelligence, so it just applies to literally everything you see around you, literally everything. Thankfully, when it comes to commerce, design is just literally everything in commerce - so it cuts things down a little.
Design is how your brand looks, it’s how your products look, it’s your logo, it’s the contrast between the shade of your links and their background and how that works both when clicked and unclicked, or even when hovered over; design is what helps your customers intuit their route through your site, and what maintains the feel of your brand even when pared back for accessibility reasons.
We can often become so familiar with elements of design that we begin to overlook them (we highly recommend the 99% Invisible podcast on this topic), but as we said above (what do you mean you didn’t read it?), design is everything and everything is design. It can help you to build trust and emotional connections, it can help you improve conversion and delight customers with ease of use, it can help your brand stick in a customer’s mind and be the difference between a one-off purchase and a loyal repeat customer.
There is something magical about design - we all know it, and we’ve all secretly envied people with artistic ability since school, as they skillfully created pictures that looked like things and we smeared our painted hands over A3 paper. Thankfully, now it’s possible to harness their creativity for our own ends.
Our designers have collectively been producing incredible work for brands big and small for decades. With a grasp of the techniques and tools to make your brand’s website beautiful to look at, and a pleasure to use, they bring an eclectic mix of skills and specialisms to make sure that we can provide what your brand needs to capture and keep the attention of your customers.
Design, like many things in the digital age, has become hugely specialised - meaning that there’s a need for designers to wear multiple hats and be well practised in many tools and SaaS platforms. Thankfully, we have some of the best around, with decades of experience, creative talent and a passion for design that you’ll find it hard to match anywhere else. As such, we’re able to offer a broad range of essential design services.
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