The design elements needed by a modern commerce brand are so varied that it can be difficult to maintain the skills you need in-house. Fear not! We’ve put together a crack team of creatives ready to dazzle you with design.


What is design?

Design is simply intentional creation by an intelligence, so it just applies to literally everything you see around you, literally everything. Thankfully, when it comes to commerce, design is just literally everything in commerce - so it cuts things down a little. 

Design is how your brand looks, it’s how your products look, it’s your logo, it’s the contrast between the shade of your links and their background and how that works both when clicked and unclicked, or even when hovered over; design is what helps your customers intuit their route through your site, and what maintains the feel of your brand even when pared back for accessibility reasons.

What can design do for your business?

We can often become so familiar with elements of design that we begin to overlook them (we highly recommend the 99% Invisible podcast on this topic), but as we said above (what do you mean you didn’t read it?), design is everything and everything is design. It can help you to build trust and emotional connections, it can help you improve conversion and delight customers with ease of use, it can help your brand stick in a customer’s mind and be the difference between a one-off purchase and a loyal repeat customer.

There is something magical about design - we all know it, and we’ve all secretly envied people with artistic ability since school, as they skillfully created pictures that looked like things and we smeared our painted hands over A3 paper. Thankfully, now it’s possible to harness their creativity for our own ends.

Our design devotees

Our designers have collectively been producing incredible work for brands big and small for decades. With a grasp of the techniques and tools to make your brand’s website beautiful to look at, and a pleasure to use, they bring an eclectic mix of skills and specialisms to make sure that we can provide what your brand needs to capture and keep the attention of your customers.

Chris Arrowsmith Head of Design
Lee Turner Senior Designer

Our Design services

Design, like many things in the digital age, has become hugely specialised - meaning that there’s a need for designers to wear multiple hats and be well practised in many tools and SaaS platforms.  Thankfully, we have some of the best around, with decades of experience, creative talent and a passion for design that you’ll find it hard to match anywhere else. As such, we’re able to offer a broad range of essential design services.

UX & UI Design

As a dedicated Shopify agency, our team has developed a wealth of experience creating user experiences and user interfaces that are able to wow the user and hold their hand all the way to the checkout.

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Art Direction

When a brand’s ready to take its next big steps, it’s often a good time to start creating a cohesive design strategy to join together and refine a look and feel which has likely developed organically over time. That’s where art direction comes in - helping you to craft a creative strategy that shapes perception and lays a foundation for the future.Harness the artistic skills and experience of our designers to craft a creative strategy that shapes perception and lays a foundation for the future.

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Visual Branding

Visual branding tells the story of your brand at a glance, it’s the shape of the coca cola bottle, it’s the Nike swoosh, it’s the Burberry plaid, the distinctive animation style of Headspace. Your visual identity should allow your customers to pick you out of a line-up without a second thought, demonstrating the same kind of care and attention to detail you put into your products.

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Like most things in design, there are as many types of illustration as there are illustrators, but what they share in common is that they harness the creative flair of the illustrator to help convey an idea or message that, sometimes, words just can’t do alone.

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Graphic Design

Applied art is the description commonly given to graphic design, and it’s as good as any - it’s about using the many skills of a designer and many aspects of design to craft a targeted, visual communication of a message to a specified audience.

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Design & UX Consultancy

Design and UX consultancy allows your brand to take advantage of our expert team to upskill and provide direction for inhouse designers or teams. Sometimes you don’t need us to do everything, but just to empower you to do it instead - and we’re always happy to help.

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Design Success Stories

We've had the privilege of working on the rebrand of extraordinary brands, enhancing experience, resolving and future-proofing their design.

Your partners in design

Let’s take this journey together, and build something beautiful that helps your brand stand out from the crowd and properly represents the quality of your products and the quality of your brand.

Linda Farrow logo

“It's been fantastic working with the team at Velstar. They're the go-to Shopify Plus agency without a doubt.”

Jennifer Heath
Head of Ecommerce

Sculpted by Aimee logo

“Velstar’s dedication, knowledge and experience sets them apart from any other agency I’ve worked with. We’re so happy with what they’ve produced.”

Kevin Clarke,
Ecommerce Manager

Kelly Loves logo

"It's the little details and considerations that they've baked into the build that is the most impressive and truly shows the quality of their work."

Danny Lezer,
Ecommerce Manager

Castore logo

“With a strong team of Shopify Plus experts, and a commitment to always go above and beyond for their clients, Velstar are the perfect fit for us.”

Andrew Birchall,
Head of Digital