Local SEO

Welcome to the home of local SEO mastery! We help to elevate brand presence in specific locations with our dynamic local SEO - a blend of technical finesse and creative prowess (see what we did there?) tailored for optimal local rankings.


What is local SEO?

Local SEO goes beyond standard search and digital marketing, employing a range of techniques to secure targeted local rankings, including the coveted 'local pack' and 'near me' searches.

As the number of local-coded searches surges annually, embracing local SEO becomes a strategic move for any brand with specific local presences, be it a service area or brick-and-mortar location.

Our Local SEO Service

In today's digital landscape, where local often trumps global, local is a crucial practice. Our service optimises your brand's local SEO both on and off-page to make sure you achieve success in the local pack, improved local citations, and enhanced rankings for location-specific terms like '[product/service] in [city/location]'.

Because Google takes into account external location signals, on-page factors, inbound links, social signals, and reviews to determine a website's relevance for local searches, so do we! We create a unique local strategy for your site, vertical and location, sending the right messages to search engines about your brand's relevant locations..

What can local SEO do for your business?

It doesn’t matter the size of your brand, if footfall or call-outs are integral to your operations, local SEO should be near the top of your priority list. Search engines are constantly refining their algorithms (honestly, it’s exhausting) to offer users the most relevant results, particularly in local searches - where users are looking for the best local brands.

Local SEO offers your brand the following benefits:

  • Greater visibility for physical locations or serviced areas
  • Increased traffic to location-specific pages
  • Access to customers using bottom-of-funnel 'near me' search terms
  • Boosted footfall for stores and online conversion rates for inquiries

Our local SEO team

Despite our commitment to Shopify, we know how important local search is to all commerce brands - from local businesses to multinational mega-brands. Operating on a local level demands a meticulous approach, whether targeting one or dozens of locations. Our experts always address (location/address, get it?) your brand's unique needs to deliver an effective local approach.

Kerry Mullin Director of Organic Search
Jake Pittman Technical SEO Manager
Daniel Bee Technical SEO Lead

SEO Services

Technical SEO

At Velstar, we know that, while technical SEO isn't the only factor influencing search visibility, it's the bedrock of any successful SEO strategy.

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Audits & Analysis

Sometimes knowing what’s wrong is half the battle. Our experts audit and analyse your site so you can solve outstanding problems and get to growing.

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Keyword Research

Understanding how and why people search can be as important as a great product or service. Our keyword research reveals where you need to be.

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SEO Consultancy

There are benefits and pitfalls of both the agency and inhouse model once a brand reaches the level where they can afford to run a department. But there is a way you can get the best of both worlds!

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Manual Penalty Removal

While specific algorithmic penalties are much rarer than they were a decade ago, manual actions can and are regularly placed on websites that breach webmaster quality guidelines – but they can be removed!

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Log File Analysis

Experience the joy of true SEO mastery with Velstar's Log File Analysis service - employing a technique often overlooked by modern SEOs to unveil crucial insights hidden from the uninitiated.

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Website Migration SEO

SEO is not something you do to a website following migration, it needs to be baked into the migration process itself. To avoid visibility drops, maintain brand trust and make sure you offer the best user experience post launch.

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Structured data is about more than just describing what’s on a page, it’s about connecting you to the bigger puzzle that is your vertical. We go beyond the basics to deliver structured data that will prepare you for the AI future.

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International SEO

More than just an hreflang tag, international SEO is about helping your site crack the SERPs of each additional territory, through knowledge of the market, translation, and the many aspects of search that can change from country to country.

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Your partners in local SEO

Let's embark on this journey together! Drop us a line today, and let's make sure your brand is succeeding in local SERPs.