Backend Integrations and Middleware

No website is an island, as sixteenth century metaphysical poet John Donne once said, they need to work in harmony, sharing data safely with external partners, to deliver the best experience for your customers and the most streamlined processes for your brand. Backend integrations and middleware are how we make that happen.

What are backend integrations and middleware?

Backend integration is the process of connecting your site to external apps, services and platforms using application programming interfaces (APIs) to allow information to flow freely and automatically to your exact specifications between your website and these external partners.

What can backend integration and middleware do for your business?

Backend integrations and middleware are about helping your business to scale. Through facilitating, and automating, the exchange of information between your site and external platforms, backend integrations and middleware can save time, save money and help you achieve more as you continue to grow your brand.

Our backend integration and middleware services

Our backend integration service will be bespoke for every client - because every client’s need for the service is unique.

However, it will go through an audit of your current situation to establish what you are currently able to do, a consultation to determine what you want to be able to do, and a period of solution engineering to prepare suggestions and ideas that could help you to get from where you are to where you need to go.

Only once we have taken these steps will we begin to develop the agreed upon solution, aiming to make Shopify the perfect platform for your brand. We’ve developed backend integrations for some of the best known brands in the UK and beyond - including our own middleware solutions which have helped clients save money and delight customers.

Our backend integration and middleware magicians

Our backend development team have decades of combined experience creating custom integration and middleware solutions for some of the biggest commerce brands in the UK, Europe and beyond. With a passion for BED and commitment to learning, they can make sure that Shopify is the ideal platform for your brand.

Vince Hollywood Head of Engineering

Barry Goffett Head of Development

Richard Parnaby-King Back End Developer

Matt Bevan Senior Front End Developer

Josh Oakes Front End Developer

Steven Henderson Front End Developer

Matty Johnson Front End Developer

Jamie Baker Front End Developer

Michael Gainford Front End Developer

Liam McKenna Senior Front End Developer

Nathan Hogan Project Executive

Our backend development services

Although they have flat out refused to wear the ankle length leather jackets and tiny sunglasses we bought them, our backend developers are the exact kind of coding wizards you want working on your project.

→ Data Migration

Data is at the heart of the modern commerce brand - it’s what helps drive decisions, it’s what builds budgets, it’s where your customers live. But it’s also important to your customers - it’s their history with your brand. We make sure to mark your moving boxes well, clean up and get it all to your new home in perfect condition.

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→ Backend App Development

While front end development deals with the user interface of your app, and what your users will see, backend developers deal with how your app interfaces with everything else, and what your users will be able to do.

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→ Solutions Engineering

Our solutions engineers know our capabilities inside and out, and act as a bridge between those capabilities and solving the technical problems your brand is facing. With your brand’s needs always in mind, our experts will then begin to explore ways to tackle those challenges and provide creative solutions for overcoming them.

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